Young PR Pros podcast

It will happen to the best of us, eventually we will all make mistakes in our career, be it a typo, a misinterpreted quote, etc. But we can all rise up from our mistakes by learning from them.

Host, Julia Kent regales Kristine D'Arbelles with a story of how a typo caused a bit of a crisis in her office. She shares her experience and lessons learned on how she overcame her mistakes.

The important lesson to take away from Julia's story, is that our superiors are very understanding if we own up to our mistakes and promise to fix them.

We want to hear from you, did you ever make a big mistake in your career? What about a typo in a homework assignment? Did you fail? What are your lessons learned?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_78_FINAL.mp3
Category:general -- posted at: 9:00pm EDT

Young PR Pros sponsored and attended Let's Grow Together 2014, hosted by the University of Ottawa Public Relations Association (uOPRA). The event encouraged students to learn about different industries within public relations and communications.

Roving reporter Kristine D'Arbelles spoke with key speakers and asked them how young PR and communications professionals entering their career today can make our industry better tomorrow.

We interviewed:

  • Carrie Croft, National Communications Manager FIFA Women’s World Cup Canada 2015
  • Elizabeth Gray-Smith, Social Columnist at iPolitics
  • Emily Scarlett, Communications and Press Manager of H&M Canada
  • Mark Monahan, Executive and Artistic Director of Ottawa Bluesfest and Ottawa Folkfest
  • Ryan Kennery, Jim Watson’s Press Secretary

You can catch full interviews with all these speakers and more on Young PR Pros's YouTube page.

We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_77_FINAL.mp3
Category:general -- posted at: 11:01pm EDT

Kristine D'Arbelles and Julia Kent come back for a second episode this week. We talk about continuing formal education after graduation. It doesn't always have to be university or college courses, there are plenty of other ways to continue learning in a formal setting.

Kristine and Julia share what they have done to keep up with trends in communications since their graduation. Julia, as the book club president, encourages young professionals to read. Kristine talks about professional development events and conferences.

Speaking of conferences, Young PR Pros will be sponsoring the University of Ottawa Public Relations Association (uOPRA) conference Let’s Grow Together 2014 Conference. The event encourages students to learn about different industries within Public Relations and Communications, similar to the Take uOPRA to Work Day series. Our key speakers and their respective industries include:

  • Ryan Kennery, Jim Watson’s Press Secretary discussing government relations
  • Elizabeth Gray-Smith, Social Columnist at iPolitics discussing corporate PR
  • Mark Monahan, Executive and Artistic Director of Ottawa Bluesfest and Ottawa Folkfest representing the music industry
  • Emily Scarlett, Communications and Press Manager of HM Canada
  • Carrie Croft, National Communications Manager FIFA Women’s World Cup Canada 2015 discussing sports in PR

To learn more or buy tickets visit the conference website.

Kristine will be a roving reporter for the podcast, interviewing speakers and attendees. If you are attending the conference, make sure to say hi to Kristine.

We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_76_FINAL.mp3
Category:general -- posted at: 6:30am EDT

This week Kristine D’Arbelles and Julia Kent talk about crisis communications. We concentrate on a recent crisis that happened in Edmonton, Alberta in Canada. You can read the story of the pipe bomb here.

However, we are not here to judge whether or not the passenger should have been allowed to board the plane, we talk about how the Canadian Air Transport Security Authority (CATSA) reacted to the crisis.

But, we don’t always want to dwell on the bad news. Young PR Pros is asking our listeners to share their stories of good examples of crisis communications. We will put together an episode in the coming weeks that highlights the positive lessons learned from organizations or individuals that handled a crisis properly. Don’t forget to share your ideas!

In this episode, we also talk about journalism integrity. The media might seem like it is always out to get your company, but in reality, there are journalists out there that follow good ethics. Yes, there might be some bad apples, but so doesn’t communications. Young PR Pros wants to give a shout out to our colleagues on the other side of communications and thank them for helping us spread the good message about our organizations, for telling the fun stories that help our organizations grow. We hope that we can return the favour by always being honest and, as much as possible, available for comment.

Share your ideas of good crisis communications, or share a story of how you worked well with our journalism colleagues. You can share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_75_FINAL.mp3
Category:general -- posted at: 1:57pm EDT

Welcome 2014! As our first episode of 2014, we talk about a not-so-secret multi-million dollar business. The business of fake Facebook likes and Twitter followers.

The CBC reported that celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore "click farms," where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.

Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value. So today, hosts Kristine D'Arbelles and Julia Kent talk about the ethics of fake social activity.

We want to hear what you think about fake social activity. Do you support it? Have you seen examples of it?

As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_74_FINAL.mp3
Category:general -- posted at: 6:00am EDT