Young PR Pros podcast
Direct download: 85_Episode_85_-_How_to_Navigate_Your.mp3
Category:general -- posted at: 8:17am EDT

This week, Kristine D'Arbelles and Julia Kent share their experiences of good and bad meetings. Public relations and communications is a people industry, so get used to a lot of meetings in your careers.

In this episode we concentrate on in-person meetings - conference calls are a whole other story. As a young professional you might not be the one calling the meeting, but there are certain things you can do to ensure the meetings you attend are efficient and productive.

We pull some of our ideas and advice from an excellent article from lifehacker.com called How to Have a Meeting That Isn't a Complete Waste of Time. The author, Mihir Patkar, gives an extensive review of the good, the bad and the ugly of holding meetings, and offers concrete advice to hosting productive meetings.

We want to here from you. Tell us your horror stories, what was the worst meeting you have ever attended? We also want to hear the good though, what was the best meeting you ever attended?

Also, Young PR Pros will be in Ottawa, Canada on May 28 for Navigate Your PR Career hosted by CPRS Ottawa-Gatineau. If you are a PR or communications student or you have joined the profession in the last five years, then this event is for you. Navigate your PR career gives you insight on searching for a job, both full time and summer internships, and building your career once you are in. Get a chance to meet and network with senior professionals as well as young professionals who can share their experience of the current job market.

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_84_FINAL.mp3
Category:general -- posted at: 2:35pm EDT

This week, Kristine D'Arbelles and Julia Kent review an article in Canadian Living by Jackie Middleton called 8 social media mistakes that could damage your career.

Middleton writes:

Social media has made information very accessible, and the worst kind of information can hurt you professionally. One expert shares etiquette tips when it comes to your social media streams.

We explore all eight mistakes and give our own experience and opinion on each. Everything from the obvious rule of not posting nude pictures to the grey areas of adding colleagues on Facebook.

We want to hear from you. Would you add to the list? Is there anything on this list you agree or disagree with?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 83_Episode_83_-_Social_media_mistake.mp3
Category:general -- posted at: 6:00am EDT

This week Kristine D'Arbelles and Julia Kent continue their conversation with Tara Lapointe.

Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is also the recipient of the "40 Under 40" Award. She is wrapping up a year as VP, Marketing Communications of IABC Ottawa and has recently announced that she is accepting the role of incoming president for the Ottawa chapter.

We asked Tara:

What are your interview pet peeves?

Tara's main pet peeves are:

  1. Disqualifying yourself even before the interview.
  2. No cover letter - no job.
  3. Not telling the hiring manager why you want to work for them.
  4. Mistakes in your cover letter.
  5. Not reaching out to the hiring manager after sending in your resume or job application.
  6. Not doing any research before an interview and coming unprepared.
  7. Not asking questions during an interview. Need ideas for questions, re-listen to episode 20.

But find out why they bug her so much by listening to the entire episode.

We want to hear from you. What are your interview pet peeves? Are there things on Tara's list you agree or disagree with?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 82_Episode_82_-_Interview_Pet_Peeves.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros, Kristine D'Arbelles and Julia Kent record face-to-face with our guest Tara Lapointe.

Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is the recipient of the "40 Under 40" Award. She is wrapping up a year as VP, Marketing Communications of IABC Ottawa and has recently announced that she is accepting the role of incoming president for the Ottawa chapter.

Our question for Tara was:

What are the benefits of being a PR generalists?

Tara mentions three very important benefits:

  1. Being able to adapt to the next opportunity
  2. Being able to adapt and relate to a large communications team
  3. Being a specialist can limit you in the onset of your career

Tara closed the episode with her advice for young professionals:

Be open, explore widely and don't be afraid to ask questions.

We would love to hear from you. Are you a generalist? Or are you a specialists? How has either role help you shape and grow your career?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 81_Episode_81_-_Being_a_PR_Generalis.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros host, Julia Kent, is a popular girl on the University of Carleton campus. For the fourth year in a row she has been invited to speak as part of a three-person panel at the School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In episode 3, we talk about the infamous PR title. We answer your most common question: what is in a PR title? The world of public relations, communications and marketing is mixing, melding and expanding. Today, a title is just that - a title.

First, we play a clip from the panel where each individual shares their titles and a brief description of what they do in a regular day. As you will hear, there is very little correlation between tasks during an average day and the person's title.

The most important lesson learned out of this episode is to make sure you do your research when applying for jobs. The job description and title might only just scratch the surface of an average day in that role. Interview others in the organization, or ask the person interviewing you to give you a brief synopsis of an average day in their role.

We would love to hear from you. What is your title? Does it reflect your day-to-day tasks?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 03_From_Journalism_to_PR__Episode_3.mp3
Category:general -- posted at: 10:55pm EDT

As our listeners heard a few weeks ago, host Kristine D'Arbelles got to attend the CPRS student event in Ottawa called Behind the PR Scenes – an evening with Jim Watson. She was lucky enough to get a few moments with the Mayor where she could ask him one question. She asked:

Have you ever regretted sending a tweet?

In this week's episode, we share the Mayor's answer, and like the good politician he is, he says there was no single tweet he regretted. However, he did mention he regretted getting in to long conversations with people who he knew wouldn't change their mind, conversations that belabor a point and don't help anyone.

Kristine and Julia talk about our response to the Mayor's answer, the psychology of communicating and the questions you should ask when communicating with a non-respective audience.

But we want to hear from you, have you ever regretted sending a tweet? How did you react? Did you delete the post? Apologize?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 80_Episode_80_-_Regretting_Tweets.mp3
Category:general -- posted at: 6:00am EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 2, we talk about the valued skills journalists bring to a PR role.

  1. Writing, writing, and writing
  2. Networking
  3. Video, audio and image editing skills

These skills are all very important to be a successful journalist, but an even more successful PR or communications professional.

We also do a quick book review on the newly released Spin Sucks by Gini Dietrich. Check out Kristine's blog post earlier this week that gives you many reasons to acquire and read this amazing book for PR and communication professionals.

Stay tuned to episode 3 where we will discuss the various titles PR professionals use to describe their job; and we take a walk through the day in the life of each of our panelists.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did you manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 02_From_Journalism_to_PR__Episode_2.mp3
Category:general -- posted at: 10:35pm EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of Communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new five-episode series called the Carleton University Panel Series. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 1, we highlight the beginnings of the careers of the panelists, where did they get their star? And how did they transition to the industry of public relations of communications. Be it accidental or on purpose, all three panelists agreed that networking, timing and ceasing opportunities are key to being a successful young professional.

Stay tuned to episode 2 where we talk about competencies that journalism students can bring to a PR or communications role. We also take a walk through an average day of each panelist.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did yo manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 01_Carleton_University_Panel_Series_.mp3
Category:general -- posted at: 10:54pm EDT

This week, hosts Kristine D'Arbelles and Julia Kent expand on a recent Spin Sucks article titled Kelly Blazek Proves Communicators Have One Chance to Get it Right by Gini Dietrich.

The articles talks about how a senior communicator sent a very nasty reply to a young communicator looking to build a relationship. The email shocked Kristine and Julia, because Young PR Pros has been preaching the importance of building a strong network with all levels of communicators. The young professional happened to be moving to a new city and heard that the senior communicator, who also happens to an IABC communicator of the year, would make a great connection as she searched for a new job in a new city. The email response she got was not what any young professional would expect. The senior communicator called her invitation to connect inappropriate and tacky.

Young PR Pros completely disagrees with the senior communicator. In this episode we share our reasons why this story should not deter young professionals from building a network with all levels of communicators. As long as it is done respectfully. Remember, none of us got to where we are alone, including senior communicators.

We want to hear from you. What are your experiences connecting with senior communicators?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 79_Episode_79_-_Talking_to_Director.mp3
Category:general -- posted at: 12:49pm EDT