Young PR Pros

This week on Young PR Pros Julia Kent and I are joined by the co-author of Marketing in the RoundSpinSucks.com creator, and communications and marketing super woman, Gini Dietrich.

I first met Gini through the sound of her voice as I produced my very first Inside PR podcast.

For the past year and a half as a producer, I have been able to listen to Gini’s insights, opinions, knowledge, and occasionally her dog Jack will stick in a few words. Although those frequent words from Jack have been wise, I have learned so much Gini.

Gini is one of those women that give a young professional woman like me a person to look up to.

Over the past two years, she has built a large online following at her blog, Spin Sucks. She has launched Spin Sucks Pro as a platform for marketing expertise tailored to the needs of senior executives. As I mentioned before, she is a co-host on the Inside PR podcast. And she manages to hold down a day job as CEO of Arment Dietrich.

With all this on the go, Gini found the time to co-author with Geoff Livingston a book that every contemporary marketer should read: Marketing in the Round, a practical guide to integrating the traditional and new tools of marketing into a coherent, effective whole.

We caught up with Gini at Third Tuesday Ottawa on July 24 to talk about how young professionals can build an online following, increase engagement on your blog, and her advice for young professionals.

This is a must listen to episode!

We want to hear from you. Do you have a question for Gini? Or, do you have an idea for an episode? Leave us a comment on our blog or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_18_FINAL.mp3
Category:general -- posted at: 11:27am EDT

The sun is shining, the birds are chirping, and we are all enjoying a nice cold drink on a patio somewhere around the world. School is out, work has slowed down, and it is time to catch up on that reading list. What are you going to read this summer to help you build and advance your career?

Kristine Simpson and Julia Kent, hosts of Young PR Pros, thought they would share with you their suggestions of excellent books for young professionals and communicators alike.

Here is what they suggest:

  1. Marketing in the Round by Gini Dietrick and Geoff Livingston
  2. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  3. Steve Jobs biography by Walter Isaacson
  4. Peter Mansbridge One on One
  5. A Harlequin romance - listen in on the podcast to find out why 50 Shades of Grey should go on your summer reading list
  6. The High Road and The Best Laid Plan by Terry Fallis

We want to hear from you. What is on your summer reading list? What do you suggest the hosts read? Leave us a comment on our blog or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_17_FINAL.mp3
Category:general -- posted at: 11:35am EDT

During the past few weeks we have interviewed a few people in the field of communications to find out what really happens on a day-to-day basis in different jobs/roles/companies. We interviewed our very own hosts: Kristine Simpson and Julia Kent and learned a lot about working in an agency and working in a more business development role

This week we catch up with Ken Nyhuus, the director of internal communications at Export Development Canada. Kristine met him at his office in downtown Ottawa in their newly build building with its breathtaking views and energy efficient architecture. 

Ken shares with the Young PR Pros audience what it is like to work in internal communications. Kristine and Julia then discuss three very important tips Ken offers young pros:

1.     Know your audience

2.     Use plain language

3.     Be a translator

Again, Young PR Pros wants to thank Ken for giving us the time to learn more about internal communications and the skills needed to be successful in his industry.

We want to hear from you. Do you work in internal communications? If so, what is your advice for a young professional who wants to start a career in internal communications? Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson or @kentjulia.

Direct download: YPP_16_FINAL.mp3
Category:general -- posted at: 1:01pm EDT

This week on Young PR Pros we celebrate some big news and at the same time Kristine Simpson and Julia Kent, with heavy hearts, say goodbye to our dear friend and host of Young PR Pros, Molli Megasko.

Molli has accepted a job with Chanel and will no longer be able to join us every week. However, we made her promise to remain our number one fan and comment often on our blog.

So this week, we figured it would be fitting to talk about how to properly leave a job.

We cover:

  1. Knowledge transfer, how to make sure your team is ready for the day you leave.
  2. Telling your boss, being open and transparent about everything.
  3. Notice, how long should you give, is two weeks enough?

Both Kristine and Julia want to thank Molli for all she has done for Young PR Pros the past few months. She has brought excellent insight to the topics we discuss, along with a few laughs.

We will miss you a lot!

We want to hear from you. Have you recently left a job? If so, what is your advice for leaving a job while leaving a lasting impression. Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_15_FINAL.mp3
Category:general -- posted at: 4:23pm EDT

Today, we follow up to last week's episode where we interviewed out very own Julia Kent about her job. This weel, we interviewed the creator and host of Young PR PRos, Kristine Simpson to find out about her job and what she does on a daily basis.

These interviews are here to help you, our listeners, learn about the different jobs available to young PR professionals in the world of public relations, communications and marketing.

There are so many titles out there: internal communications, marketing manager, digital engagement, account coordinator, project manager, etc. It can be confusing to figure out what exactly job to look for.

So, your hosts   Julia Kent and Molli Megasko drill Kristine with questions about her job. We dive deep in to the day-to-day activities a skills needed to be successful working in an agency.

Don't forget to also head over to Young PR Pros' Facebook page this week to answer our very first Facebook question. In episode 8: Interview tips, Julia made the comment that hand shakes are important and if you can't give a good hand shake you may risk ruining a first impression. Molli disagreed and beleived that a limp hand shake isn't enough to deter her away from a potential employee. This week on Twitter, Julia and Kristine were caught in a debate on whether or not hand shakes are really that important at an interview. So, we have left it up to you guys. What do you think? Is a limp handshake really that bad? Do you judge people on their handshake? Head over to our Facebook page to give your opinion.

We want to hear from you. If you have any additional questions for Julia about what she does or if you have any ideas for future episodes share your comments by leaving a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_14_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, we wanted to help you learn about the different jobs available to young PR professionals in the world of public relations, communications and marketing.

There are so many titles out there: internal communications, marketing manager, digital engagement, account coordinator, project manager, etc. It can be confusing to figure out what exactly job to look for.

So, your hosts Kristine Simpson and Molli Megasko drill Julia Kent with questions about her job. We dive deep in to the day-to-day activities a skills needed to be successful in Julia's job.

This week, we also debut our new monthly series called the Outrageous Minute of Young PR Pros brought to you by Sarah Bustard. If you have been following Young PR Pros since the beginning you will remember Sarah from episode one. We interviewed her as a student using social media to find a job; months later, she is a graduate with a full time job with the Government of Canada.

The Outrageous Minute of Young PR Pros will air once a month and showcase unique and interesting stories of young PR pros looking for a job. This week, we profile Jan Huang, an MBA candidate from Harvard Business school who is using Pinterest to apply for a job at Pinterest.

We want to hear from you. If you have any additional questions for Julia about what she does or if you have any ideas for future episodes share your comments by leaving a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_13_FINAL.mp3
Category:general -- posted at: 9:50am EDT

A few weeks ago, Young PR Pros attend the Canadian Public Relations Society (CPRS)’s Dress4Success. Roving reporter, Kristine Simpson was able to catch Claudine Wilson, founder of the public relations program at Algonquin College. Claudine presented: Resumes designed to succeed.

Kristine and her two fabulous co-hosts, Julia Kent and Molli Megasko discuss Claudine's presentation and ask the following questions about building a resume:

  1. What is the job of a resume? Contrary to popular belief, a resume is not designed to get you a job, it is designed to get you an interview.
  2. What is the point of the objective statement? Claudine says there is no point, so scrap it. Molli agrees. Julia and Kristine offer up an alternative, an introduction paragraph explaining what you can bring to the team.
  3. How do you include key words? The Government of Canada is probably the only entity that requires you to copy and paste a job description. For the rest of the world, read the job description, understand what the employer is looking for and include key words such as "social media", "online engagement", "bilingual", etc. throughout your resume.
  4. What is the best length of a resume? Molli says one page. Julia and Kristine say maximum two pages. They all agree, however, that regardless, a resume needs to be concise and relevant to the position you are applying for.

Thank you again to CPRS and to all the students who welcomed Kristine with open arms. Make sure you check out Young PR Pros at the next student event in Ottawa.

What do you think is the most important part to a resume? Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson, @kentjulia or @mollimegasko.

Direct download: YPP_12_FINAL.mp3
Category:general -- posted at: 6:00am EDT

A few weeks ago, Young PR Pros attend the Canadian Public Relations Society (CPRS)’s Dress4Success. Roving reporter, Kristine Simpson was able to catch none other than the very smart and talented Sherrilynne Starkie Branding: Leveraging social media to maximize your job search (see below for full presentation).

Sherrilynne makes three very important points that Kristine, Julia Kent and Molli Megasko discuss.

  1. Design your profile for impact: Recruiters scan a profile for 5 seconds. They look at your photo and job title. Make sure they are both memorable. Also ensure your profile is key word rich to optimize search.
  2. Participate in online conversations with people and organizations you are interested in and with the companies you want to work for.
  3. Be creative and think out of the box when creating a resume. Just check out resumes on Pinterest for some unique and creative ways of highlighting your skills.

After the presentation, Kristine got the chance to get some one-on-one with student attendees Asim Zaidan, Famia Lawluvi, Genevieve Brisson, Laura Kidd, Mary-Anne Diebel and Nadia Vixamar. She asked the question: what is the one social network tool you cannot live without during your job search.

The common answer was LinkedIn. However, one student mentioned he wasn’t on social media yet. Kristine, Julia and Molli discuss the next steps for young professionals who have yet to venture to the online world.

Thank you to CPRS and to all the students who welcome Kristine with open arms. Make sure you check out Young PR Pros at the next student event in Ottawa.

Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_11_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros Kristine SimpsonJulia Kent and Molli Megasko chat about a subject that touches every young professional searching for a job: Where do I want to work?

Kristine caught an article by Bill Barnett on the Harvard Business Review called When Choosing a Job, Culture Matters.

Here is a quote from the article:

Some organizations will excite you. They'll stimulate your success and growth. Others will be stressful. They may lead you to quit before you've accomplished much or learned what you hoped to. With the pressure (or excitement) of finding a new job, it's all too easy to pursue a job opportunity or to accept an offer with only a hazy view of how the institution really operates. The path to an institution you'll like is to investigate the culture you're thinking of joining before you accept the position.

The article sparked a very interesting and engaging conversation between our three hosts about what a young pro should do when starting their career. Is it working at a small boutique firm, says Molli? Is it learning about the different fields in communications/pr/marketing and figuring out what sounds good for you, says Kristine? Or can we really control our career path, sometimes it just happens and we need to roll with the punches, says Julia?

You do not want to miss this conversation! Once you have tuned in let us know what you think. How do you think a young pro should build their career path? Can you really perfect this skill? Or do you just have to build on a map as you travel through the life of your career? Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_10_FINAL.mp3
Category:general -- posted at: 6:00am EDT

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This week, Kristine SimpsonJulia Kent and Molli Megasko revisit a series called Expertise that Matters, where the ladies share skills that will help build and advance your career.

During the opening of the show, Kristine talks about a Forbes article called Five Ways to Land that Post-College Job (Even if You Graduated Years Ago). The article offers some great tips that the ladies of Young PR Pros have mentioned in past episodes. The article also serves as a nice recap of some of the great tips shared on this show.

The conversation this week was sparked by a comment left by an avid listener, Sherrilynne Starkieshe asks:

I liked your discussion of important soft skills. But which hard skill do you think are most important for starting a career in PR?

Molli starts off by saying knowing how to work around a content management system is a great hard skill to have. Molli says it is especially important for our generation. She spends a lot of time working on client's websites.

Kristine encourages young pros to learn a little bit of HTML code. This helps format and structure information on a webpage. With everything merging online, this is a skill that will definitely come in handy. Molli adds Facebook coding, or FBML, as an added bonus. Although FBML is being deprecated, learning similar tools that work on Facebook pages such as JavaScript and Social Plugins will put you ahead of the game.

Julia thinks young pros should learn how to use Photoshop or any other photo editing software. Julia and her company use GimpShop a freeware version of Photoshop. These tools are also good to use when wanting to scale down images for web or for email.

Kristine adds audio editing to the list. Although she says it is not an asset, it is a great unique skill to have. Editing audio can help if you are interested in podcasting, or if you want to send a radio journalist a quote from your spokesperson, etc.

Word processing skills are a mandatory hard skill, especially for our generation. Julia says you are valued even more if you are an expert in Word processing tools, that is, really knowing your way around equations in Excel, table of contents in Word, and slide transitions in PowerPoint. A working knowledge is mandatory, but don't put it on a resume, it is assumed and expected you know them.

Finally, Julia mentions languages as a great hard skill to have. We live in a global world. If you can save a company from having to go through another agency due to language barriers, you will be greatly valued. Also, if you plan on working in Canada, the majority of government jobs require you speak both English and French.

Any of these skills can help you stand out among the crowd.

We want to hear from you. What do you think are some good hard skills to have as a young PR pro. Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_09_FINAL.mp3
Category:general -- posted at: 6:00am EDT