Young PR Pros

After a small break, Kristine Simpson and Julia Kent are back.

This week, we discuss the news. What is going on in the world and what can a young PR pro learn from the PR successes, disasters and controversies swimming about media outlets across the globe.

So, what is in the news?

  • NHL Lockout: no hockey, no news. How to take advantage of quiet time in the news to communicate your message.
  • Obama vs. Romney debate: two communications teams with their hands full, but for different reasons.
  • Zellers: saying goodbye with class and bringing in profit right until the end. don't forget to check out the Everything must go, even Zeddy video.
  • Kate Middleton's intimate moment: the royal scandal and how it was handled. Remember, it is always better to be honest.
  • Venezuelan election: Hugo Chavez is elected as president of Venezuela. Lessons learned on trying to convince the opposition, in short: don't. Convince those on the fence - it is more worth your time and money.
  • The Trudeau legacy: The prodigal son of Pierre Elliott Trudeau runs for leader of the Liberal party. With no competition (except for recent whispers of Premier Dalton McGuinty), Justin Trudeau's communications team seems to be sitting back and waiting for the votes to come in. Even without competition, we express the importance of communicating your strengths.

And that is all the news for now, until next week.

We would love to hear from you. Do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_28_FINAL.mp3
Category:general -- posted at: 2:42pm EST

This week, Kristine Simpson and Julia Kent have a very special guest join them from Halifax, Nova Scotia. Paul Kent is the president and CEO of the Greater Halifax Partnership, board member of the Nova Scotia Liquor Corporation and director of the Maritime Tidal Energy Corporation. Oh, did we mention he is Julia's father.

Mr. Kent was featured in a series called the Executive Chair by Bluteau DeVenny. The series aims to answer the questions: “How can I be successful?” The series interviews senior leaders to try and learn about what worked – and didn’t work – through the development of their careers. These interviews are to gain insights that can give you direction for moving your own career forward. Read the interview with Mr Kent here.

Julia and Krristine ask Mr. Kent, what makes a leader and how a young professional, despite their young career, be successful in a leadership role.

In our interview here are some of the questions we ask Mr. Kent:

  • Who can lead?
  • How can young professionals use their leadership to land a job?
  • What is the importance of carrying over connections and contacts with you at every job?
  • What are the best characteristics of a leader?
  • And more.

If you are a young PR professional looking to be a leader in your field, then this is a show you do not want to miss.

We would love to hear from you. What do you think it takes to be a leader? Or do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_27_FINAL.mp3
Category:general -- posted at: 11:01am EST

As you may have read on already, Kristine was lucky enough to sit and chat with none other than Scott Stratten, also known as @unmarketing on Twitter.

Scott's motto is stop marketing and start engaging, and if you want people to share your content make it awesome.

Both these lessons can be applied to young professionals looking for a job. It is not about posting reason #101 why you should hire me, it is asking questions and starting conversations online to one day connect offline, creating a lead for a job.

Kristine caught up with Scott at Awesome Talks Ottawa last week hosted by ReSoMe and Suprpod.

He mentions three very important lessons (which are conveniently under 140 characters, perfect for tweeting!)

  1. Social media is not a dictation it is a conversation
  2. No matter who you are, young pro or seasoned pro, you have the same 140 characters
  3. Start building relationships early, I am more likely to hire someone I know than fish through 200 resumes

In this episode, Julia and Kristine discuss the lessons learned from Scott.

We would love to hear from you. Are you reading Scott's book? Or do you have an idea for a show? Leave us a comment on the blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_26_FINAL.mp3
Category:general -- posted at: 6:00am EST

We know... we can't beleive it either. Twenty-five episodes already, half way to 50 and a quarter way to 100. Kristine Simpson and Julia Kent are still having a blast and cannot wait for another 25 episodes.

This week, we visit our new series called Who to Follow where we profile awesome people on Twitter who deserve your attention.

Julia likes this one, a Halifax ad man who calles himself the Coolest Cool. His real name is Ross Simmonds and you can find him on TwitterFacebookLinkedIn or on his blog rosssimmonds.com.

Simmonds is a full-time digital strategist for many key clients in the ad world by day, and by night he fights crime and builds this thing called dreamr. Dreamr is a business with the goal of inspiring people to stay young and stay curious through a portal that helps awesome people meet each other while doing awesome things. Simmonds believes that life is about the people we meet and the experiences we have together. His mission is to inspire people to break out of the traditional hustle and bustle and live life to the fullest with no regrets.

A man that always post quality content, he is a must follow.

Do you want to nominate someone to be profiled on our new "Who to Follow" series? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_25_FINAL.mp3
Category:general -- posted at: 10:01pm EST

This week we were lucky to have Darcy Boucher join Kristine Simpson and Julia Kent in downtown Ottawa to record Young PR Pros. Darcy is a University of Ottawa public relations and communications student. She has always had a love for fashion and recently has decided to marry her passion for PR with her passion for fashion. (hey that rhymes!)

We ask Darcy for the key skills and tips for the world of fashion PR:

  • Get involved: currently, Darcy is a columnist for the Black Sheep, which has given her great exporuse to the fashion world.
  • Network: a core skill in PR and communications is to know your audience. What better way to know the key players, fashion designers and other influencers than through networking. But, we knew that, right, remember episode 4?
  • Blog: Darcy writes her own blog called The Eternal Optimist. Her blog has been an outlet that has allowed her to connect with other professionals and brands. On top of following her blog, Darcy suggests you checkout PR couture, which also offers internships available across the world.

We want to hear from you. Are you in the fashion PR industry and do you have some valuable tips for young PR pros? Or do you have another idea for a future episode? Let us know by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia. 

Direct download: YPP_24_FINAL.mp3
Category:general -- posted at: 9:44am EST

First off, Young PR Pros wants to wish all our young PR pro listeners good luck with their first day of school or first day of work.

For some, however, September can be a difficult time trying to find a job, especially if the summer internship is done and you are not returning to school.

So, this week, Kristine Simpson and Julia Kent caught up with Crystal Boudreau and Ameera Girgis from excelHR. excelHR is a recognized leader in the delivery of recruitment and staffing services in Ottawa, Toronto, Vancouver and Calgary. They place qualified job seekers in temporary, contract and permanent positions within Administrative Support, Accounting, Information Technology and Professional Resources.

To clients, they represent the most skilled resources available for employment, delivered in the shortest turnaround time. However, to you and I, the young pros, they represent immediate job opportunities and promising career prospects. Their goal is simple: to match the most demanding staffing needs of their clients with top-notch talent.

Crystal and Ameera both explain how a staffing firm works, the benefits and a few personal tips for young pros looking for a job.

What do you think of staffing firms? What have been your experience with staffing firms? Did you find your dream job through a staffing firm? Let us know by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_23_FINAL.mp3
Category:general -- posted at: 10:54pm EST

This week we answer a listener's questions about the big leap from student to professional on social media.

Katie Charbonneau from Thornley Fallis writes in:

How do you transition from a student on social media to a professional on social media?

Kristine Simpson and Julia Kent talk about their own personal experiences transitioning between student and professional on social media. After sharing their experiences they come to a very important conclusion. Listen in to find out more.

Kristine also explores the different social networks and how the transition may be different with each platform. For example, the person you are on Twitter may not be the same as the one on Pinterest.

But, regardless of how the transition is done, both Kristine and Julia express the importance of professionalism on social media, as stated in many previous episodes. Because you never know who is watching. Just like Amy Bishop experienced when she got a job through her Twitter presence.

Sarah Bustard (@sarahbustard) joins us yet again for another one of her Outrageous Minutes. This month she shares Amy Bishop's story in Carmel, Indiana and how she landed a job as a digital media strategist with Cru, a large nonprofit. You can follow Amy on Twitter @AmyL_Bishop.

Tell us your experience of making the big leap from student to professional on social media?

Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_22_FINAL.mp3
Category:general -- posted at: 1:13pm EST

This week, Kristine Simpson and Julia Kent debut a new series called "Who to Follow" where they showcase someone on Twitter that is follow worthy got young PR professionals.

Our first star is Jacqueline Gallagher, a senior recruitment consultant at David Aplin Group in Halifax Nova Scotia. Her job is to find top talent in the areas of accounting and finance and executive search. If anyone knows anything about the recruitment process, it is Jacqueline.

Jacqueline is also the creator of the hashtags: #interviewtip, #recruitertip and #resumetip. These hashtags are full of great advice for the young and young at heart pros in the process of finding a new job.

You can follow Jacqueline and all her hashtags at @RecruiterJax.

Thanks Jacqueline for being so awesome.

Do you want to nominate someone to be profiled on our new "Who to Follow" series? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_21_FINAL.mp3
Category:general -- posted at: 2:07pm EST

This week, Kristine Simpson and Julia Kent explore the importance of asking questions at a variety of steps in a young PR professionals career life: networking, interviewing and accepting your first job.

Networking is where is all begins. As you network, you build relations with other professionals, eventually leading to job opportunities (more about networking tips in a later show). So, the questions you ask while you are in conversation with other professionals are important to building a network. We review Forbes' article called Non-Awkward Ways To Start And End Networking Conversations and highlight the best questions to ask when networking.

Then we move on the interview stage. The opportunity door has been opened, you just need to survive the interview and you will be invited in with open arms. But, it is not easy. It is more than just answering questions, to really impress your potential employer switch the roles and ask them questions to show your interest and eagerness to work. To help us determine the best questions to ask we review an article from Mashable called 13 Questions to Ask During Your Next Interview.

And finally, once you have made an impression on the potential employer, you receive the offer. But, before you accept the offer there are a few questions you should ask to ensure this is the right job for you. We review an article posted on Resunate.com called 8 Questions to Ask Potential Employers Before Accepting a New Job. Although the majority of questions are good, we highlight two questions we would NEVER ask.

To wrap up the show, Kristine shares a very important lesson and the reason for this episode... never assume anything. However dumb a question may sound, never assume anything, always ask questions.

We want to hear from you. What other questions do you think a young PR pros should ask while networking, during an interview or before accepting a job? Leave us a comment on our blog with your question, or ideas for the next episode. Or send us an email at youngprpros@gmail.com, or post a comment on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_20_FINAL.mp3
Category:general -- posted at: 11:02pm EST

Well, it is official, Kristine Simpson has been overuled in the handshake debate in episode 8. The results are back in from our Facebook question asking "Do you judge people on their handshake?"

The verdict: 3/4 of people said yes.

The lesson learned: a good handshake is important.

Julia Kent and I then switch over to a topic not spoken about often enough, PR ethics. We discuss the ethics behind the story about OK! Magazine Editor Accepts Thousands of Dollars From PR People After Her Dog Dies. A debate started in the #PRintern | #EntryPR LinkedIn group. We give our two cents on the subject, but here is a hint: we think it is bad PR.

The debate quickly moves in to the ethics behind pitching. We discuss how it can be hard to pitch journalists as young professionals, but we must not fear the silence and ensure to always pitch using quality stories and not just aim for the most amount of hits. It is always quality over quantity. We mention Jeannie Clary's article called The Sound of Silence on PitchingNotes.com to give some tips on how to properly pitch.

We want to hear from you. What is your opinion on the OK! Magazine story? What are your tips to pitching ethically?

Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_19_FINAL.mp3
Category:general -- posted at: 12:24pm EST