Young PR Pros
Direct download: Tracey_Baker_presentation.mp3
Category:general -- posted at: 11:48pm EDT

This episode was sponsored by CPRS Ottawa-Gatineau. Attend the CPRS National Conference in June. Visit conversations.cprs.ca for more information.

Julia Kent is back from her holidays. She is well rested and thankfully avoided any sun burns!

A couple of weeks ago, Kristine Simpson attend Navigating Your Career: The first five years hosted by CPRS Ottawa-Gatineau.

For the next three episodes we will navigate through three stages of the first five years of a young professional's career. Along the way, we will hear from three experts.

The first stage is getting the job. We catch up with Ken Anderson, vice-president at Delta Media PR, who talks about how to determine the right fit for your first job. Ken says three things:

  • Target your approach. Find the organizations that fit your skills and interests.
  • In an interview tell them what specifically interests you about that company and why. This demonstrates your intelligence and eagerness for the job.
  • And finally, relate your education, experience and interest to what that organization does. Show them you are the right fit.

After his presentation we sat down with him and asked a few other questions, here is the full on YouTube.

You can also listen to his entire talk at Navigating Your Career, including his explanation of his famous CHIP & DIP approach to finding a job: http://traffic.libsyn.com/youngprpros/Ken_Anderson_Full_talk.mp3.

We want to hear from you. Tell us how you found the right fit. Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_52_FINAL.mp3
Category:general -- posted at: 10:27pm EDT

Last month, during the CPRS Ottawa-Gatineau Dine & Discuss event, host Kristine Simpson captured a list of great advice from PR and communications professionals in different industries and at different levels.

We asked six professionals the following question: how can young PR professionals leave a lasting impression on their employers as well as the PR and communications industry as a whole.

Julia Kent and Kristine discuss each advice and share their favourite advice and which advice resonated with them the most.

If you missed the video last week, here it is again.

We want to hear from you. Which advice resonates the most with you? Which advice do you agree with/don't agree with?

Post your comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_51_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Kristine Simpson and Julia Kent play the final interview grabbed at the IABC Ottawa event After Graduation hosted at Carleton University.

We talk to Kelly Rusk, president of IABC Ottawa and a senior account executive at Banfield Seguin. Kelly talks about her mentor and how she maintains and grows the relationship.

Kristine and Julia quickly see that finding a mentor resembles a love story. You will know when your mentor is "the one" and you need to balance the relationship by giving as much as you take.

Apart from our love stories, one lesson to remember is to not worry about formalizing the act of finding a mentor. Remember a mentor is anyone you go to and seek advice and/or look up to.

We want to hear from you. Tell us your mentor love story. Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_50_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine Simpson and Julia Kent debate cold calling companies to seek job opportunities.

Kristine believes cold calling companies to set up informational interviews are a good way to get your foot in the door. Julia, however, believes there are more personal ways to makes connections than cold calling.

To get a third opinion, we play an interview clip with Geneviève Tilden.

Kristine met with Geneviève Tilden, a Masters communication studies candidate at Carleton University, at the IABC After Graduation event in March. We play a short clip of an interview with Geneviève and her advice on how to cold call companies.

So the debate continues. Would you cold call a company for the purpose of trying to get a job?

Vote in our Facebook poll and share your opinion and ideas in the comment section of our blog.

We want to hear from you. Don't forget to vote in this week's Facebook poll. Post your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_49_FINAL2.mp3
Category:general -- posted at: 11:46pm EDT

The snow is melting in Canada, and the smell of spring is in the air. That means two things: panic and panic for our young professionals currently in school. Panic for end-of-year exams and panic for finding a job in time for the summer.

What do hosts Kristine Simpson and Julia Kent suggest you do? NETWORK!

We catch up with Kayla Isabelle, president of the Carleton Communications Society, at the IABC Ottawa Student event After Graduation, to talk networking.

Julia reminds our listeners to move away from the formalized sense of networking and remember that teachers, friends, classmates and colleagues are all part of your network. Don't get psyched out by the formalized word "networking".

Kristine suggests to bring a friend if you are a little shy or introverted. And, she stresses the importance of having business cards. We mention Vistaprint as a great resource to print professional and inexpensive business cards.

We want to hear from you. Share your networking tip. Post your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_48_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

Back in November 2012Julia Kent went back to her alma matter to talk with young journalism students looking to transition in to public relations. This week, she went back to share more of her infinite wisdom.

Julia was joined by Lauren Moore, VP Communications at Ford Canada and Carrie Bendzsa, Media relations manager for IMB Canada.

The panel touches on everything from networking, hard skills for PR pros, tips for making connections, juggling getting experience while still making money and the world of agencies and how it is a good place to build a foundation.

We want to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_47_FINAL.mp3
Category:general -- posted at: 10:34pm EDT

This week, hosts Kristine Simpson and Julia Kent talk about an important subject for young professionals in general who have just landed their first job and are now accumulating a salary. This episode is all about finances for the young PR pro.

Kristine found this great article called Financial Checklist for Young Professionals on Ms. Career Girl, a blog about career change, personal finance, dating and relationships, life after college, job searching and entrepreneurship for young women. But a lot of their articles can be beneficial to both sexes.

Kristine and Julie cover four main topics:

  1. Student debt tips: bank debts vs. OSAP, which should you pay first?
  2. What is a credit report and why is it important to young professionals
  3. RRSPs are not just for retirement anymore, you should start saving early
  4. The importance of sitting down with a financial planner/adviser

Our hosts want to reiterate that neither are experts in the field of financial planning and this episode is meant to get young professional thinking about their finances and being smart about how they begin their career as well as their life.

We want to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_46_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, our hosts Kristine Simpson and Julia Kent are joined by William Johnson. We profiled Will in our Who to Follow series last month. Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting.

We invited Will to choose his topic for the show and we are glad we did. This week, we profile non-PR books that have provides PR lessons. It is interesting to see the lessons that came out of each book, but it is also interesting to see the variety of books that were mentioned in the episode.

We started with Julia who shared lessons of media, government and consumer relations from The Hunger Games.

Then, Will shared his lesson of communicating clear and concise messages from Nelson Mandela: Portrait of an Extraordinary Man by Richard Stengel.

And finally, Kristine shares he lesson of hard work from Steve Jobs by Walter Isaacson.

You can tell by the laughter that we truly enjoyed having Will on the show and are excited for his next visit!

We want to hear from you. What non-PR books have provided you with PR lessons? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_45_FINAL.mp3
Category:general -- posted at: 8:00am EDT

Another week for the Young PR Pros podcast and another profile of a great PR professional to follow on our Who to Follow series.

This week, Kristine Simpson and Julia Kent shine the spot light on Sherrilynne Starkie.

Sherrilynne is a communications consultant with 18 years experience working for a broad range of clients across industry, both in the private and public sectors. She works at one of Canada’s leading
PR & social media consulting firms, Thornley Fallis Communications in Ottawa, Ontario. This PR woman is a powerhouse with a breadth of knowledge. She has worked around the world and even ran her own PR agency in the U.K. You can find her on her blogTwitterFacebook and Google+.

Kristine and Sherilynne of course know each other very well as they were coworkers while Kristine worked at Thornley Fallis.

If you are not already following her, Sherilynne is a must to have on your Twitter newsfeed.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_44_FINAL.mp3
Category:general -- posted at: 10:27pm EDT