Young PR Pros podcast

Kristine Simpson and Julia Kent play the final interview grabbed at the IABC Ottawa event After Graduation hosted at Carleton University.

We talk to Kelly Rusk, president of IABC Ottawa and a senior account executive at Banfield Seguin. Kelly talks about her mentor and how she maintains and grows the relationship.

Kristine and Julia quickly see that finding a mentor resembles a love story. You will know when your mentor is "the one" and you need to balance the relationship by giving as much as you take.

Apart from our love stories, one lesson to remember is to not worry about formalizing the act of finding a mentor. Remember a mentor is anyone you go to and seek advice and/or look up to.

We want to hear from you. Tell us your mentor love story. Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_50_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine Simpson and Julia Kent debate cold calling companies to seek job opportunities.

Kristine believes cold calling companies to set up informational interviews are a good way to get your foot in the door. Julia, however, believes there are more personal ways to makes connections than cold calling.

To get a third opinion, we play an interview clip with Geneviève Tilden.

Kristine met with Geneviève Tilden, a Masters communication studies candidate at Carleton University, at the IABC After Graduation event in March. We play a short clip of an interview with Geneviève and her advice on how to cold call companies.

So the debate continues. Would you cold call a company for the purpose of trying to get a job?

Vote in our Facebook poll and share your opinion and ideas in the comment section of our blog.

We want to hear from you. Don't forget to vote in this week's Facebook poll. Post your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_49_FINAL2.mp3
Category:general -- posted at: 11:46pm EDT

The snow is melting in Canada, and the smell of spring is in the air. That means two things: panic and panic for our young professionals currently in school. Panic for end-of-year exams and panic for finding a job in time for the summer.

What do hosts Kristine Simpson and Julia Kent suggest you do? NETWORK!

We catch up with Kayla Isabelle, president of the Carleton Communications Society, at the IABC Ottawa Student event After Graduation, to talk networking.

Julia reminds our listeners to move away from the formalized sense of networking and remember that teachers, friends, classmates and colleagues are all part of your network. Don't get psyched out by the formalized word "networking".

Kristine suggests to bring a friend if you are a little shy or introverted. And, she stresses the importance of having business cards. We mention Vistaprint as a great resource to print professional and inexpensive business cards.

We want to hear from you. Share your networking tip. Post your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_48_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

Back in November 2012Julia Kent went back to her alma matter to talk with young journalism students looking to transition in to public relations. This week, she went back to share more of her infinite wisdom.

Julia was joined by Lauren Moore, VP Communications at Ford Canada and Carrie Bendzsa, Media relations manager for IMB Canada.

The panel touches on everything from networking, hard skills for PR pros, tips for making connections, juggling getting experience while still making money and the world of agencies and how it is a good place to build a foundation.

We want to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_47_FINAL.mp3
Category:general -- posted at: 10:34pm EDT

This week, hosts Kristine Simpson and Julia Kent talk about an important subject for young professionals in general who have just landed their first job and are now accumulating a salary. This episode is all about finances for the young PR pro.

Kristine found this great article called Financial Checklist for Young Professionals on Ms. Career Girl, a blog about career change, personal finance, dating and relationships, life after college, job searching and entrepreneurship for young women. But a lot of their articles can be beneficial to both sexes.

Kristine and Julie cover four main topics:

  1. Student debt tips: bank debts vs. OSAP, which should you pay first?
  2. What is a credit report and why is it important to young professionals
  3. RRSPs are not just for retirement anymore, you should start saving early
  4. The importance of sitting down with a financial planner/adviser

Our hosts want to reiterate that neither are experts in the field of financial planning and this episode is meant to get young professional thinking about their finances and being smart about how they begin their career as well as their life.

We want to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_46_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, our hosts Kristine Simpson and Julia Kent are joined by William Johnson. We profiled Will in our Who to Follow series last month. Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting.

We invited Will to choose his topic for the show and we are glad we did. This week, we profile non-PR books that have provides PR lessons. It is interesting to see the lessons that came out of each book, but it is also interesting to see the variety of books that were mentioned in the episode.

We started with Julia who shared lessons of media, government and consumer relations from The Hunger Games.

Then, Will shared his lesson of communicating clear and concise messages from Nelson Mandela: Portrait of an Extraordinary Man by Richard Stengel.

And finally, Kristine shares he lesson of hard work from Steve Jobs by Walter Isaacson.

You can tell by the laughter that we truly enjoyed having Will on the show and are excited for his next visit!

We want to hear from you. What non-PR books have provided you with PR lessons? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_45_FINAL.mp3
Category:general -- posted at: 8:00am EDT

Another week for the Young PR Pros podcast and another profile of a great PR professional to follow on our Who to Follow series.

This week, Kristine Simpson and Julia Kent shine the spot light on Sherrilynne Starkie.

Sherrilynne is a communications consultant with 18 years experience working for a broad range of clients across industry, both in the private and public sectors. She works at one of Canada’s leading
PR & social media consulting firms, Thornley Fallis Communications in Ottawa, Ontario. This PR woman is a powerhouse with a breadth of knowledge. She has worked around the world and even ran her own PR agency in the U.K. You can find her on her blogTwitterFacebook and Google+.

Kristine and Sherilynne of course know each other very well as they were coworkers while Kristine worked at Thornley Fallis.

If you are not already following her, Sherilynne is a must to have on your Twitter newsfeed.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_44_FINAL.mp3
Category:general -- posted at: 10:27pm EDT

Kristine Simpson and Julia Kent switch gears this week to talk about Facebook identity theft.

Gini Dietrich postsed on her popular blog SpinSucks.com a story her friend that experienced Facebook photo theft. It is quite simple. Someone steals photo off a Facebook profile, then creats a new Facebook profile and makes up a fake name. It doesn’t stop there. The Facebook profile then can like groups and pages such as guns and racist groups (even going as far as using really awful racial slurs).

Now, let this story not be a horror story that prompts you to shut down Facebook, but rather a cautionary tale that opens your eyes to some of the potential dangers in the social world.

Kristine and Julie discuss in this episodes the importance of being an educated social media engager and knowing about privacy setting.

If you want to learn more about Facebook's privacy setting, Kristine wrote a blog post about some of the recent changes to the Facebook Data Use Policy. It is just another step in trying to become an educated engager.

Finally, follow Gini's seven tips to protecting your Facebook identity.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_43_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

Week after week, Kristine Simpson and Julia Kent share their tips and advice to build and advance your career for the young and young at heart PR pros.

This episode is especially for our young at heart listeners.

We intertviewed Angela Prokopiak, Director, Communications and Parliamentary Relation at the International Development Research Centre. Angela shared with us her current endeavor to obtaining her Masters in Communications Management from the Newhouse Executive school at Syracuse University.

This program is unique as it can be taken fully by correspondence. If you are near McMaster University, Syracuse currently has a partnership with McMaster that allows students to take courses at the Hamilton campus.

In order to qualify for the program you need to have a minimum of five years work experience.

However, this is just a reminder that it is important for our young professional listeners to realize it is never too early to plan ahead.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_42_FINAL.mp3
Category:general -- posted at: 4:53pm EDT

This week, Kristine Simpson and Julia Kent revisit the topic of Kristine's new job. As promised Kristine shared her top tips on landing her new job. Of course, they were all tips she got from listening to the podcast. Kristine and Julia get to learn too you know!

Here are some of the tips Kristine shared:

  • Get yourself a visual resume that can be used as a snap shot of who you are. Check out Kristine's visual resume on re.vu/kristinesimpson.
  • Make a Pinterest resume. Why? Becuase Pinterest is awesome. And, Pinterest allows you to tell a visual story of who you are and what you will bring to the job. Check out Kristine's Pinterest resume.
  • And don't forget to ask questions. Kristine asked about five questions at the end of her interview to show her eagerness to work. Julia and Kristine talk about this subject in more detail during episode 20.

Julia then introduces a new segment in our Who to Follow series. This week we profile William Johnson, or @socialeccentric as he is known on Twitter.

Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting. Will is an eclectic member of the Ottawa Twitter society. He shares everything from local news to restaurant suggestions. For our listeners looking for a job, you can periodically catch Will tweeting about new job opportunities for young professionals.

Word on the street has it that Will may make an appearance on a Young PR Pros episode in the future. So stay tuned.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_41_FINAL.mp3
Category:general -- posted at: 11:15pm EDT