Young PR Pros

This week, Kristine Simpson and Julia Kent welcome William Johnson back to the show as a guest host to talk about morning routines.

William, or better known as @socialeccentric on Twitter, surveyed more than 20 young professionals in the Ottawa, Canada area and asked how the best of us start off are days.

The Results

About 30 per cent of the respondents reported being up by 6:00 a.m. or earlier, as a result of an alarm or perhaps a pet or a significant other. William was surprised to hear that a plurality of them workout first, before anything else when they wake up, including Kristine (when she is not too tired). Julia and Will think Kristine is just crazy!

Consuming coffee, walking dogs, and checking emails and social media also rank first in many of the task lists. Over half made note of specific breakfast dishes they prepare, with eggs, fruit, yogurt and smoothies listed as the food items of choice. And 35 per cent claimed to check their work email before they actually get to work. And as expected over 60 per cent consume coffee or tea.

What is the proper way to wake up then?

The discussion during this week's podcast truly revealed that everyone is different. Despite the countless articles out there that talk about how the right way to start your day and how the top executives wake up, the important thing to remember is to think about your energy and figure out what makes you productive.

Will says that the best way to figure out the routine right for you is to test things out. Luckily, the average person has more than 25,000 mornings to test wake up routines.

Julia was left with just one question at the end of the show... WWGD, which translates as What Would Gini Do. How does Gini start her morning, check it out on Spin Sucks.

We want to hear about your morning routine. How do you wake up? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_63_FINAL.mp3
Category:general -- posted at: 11:50am EST

This week, Kristine Simpson and Julia Kent talk about the power of body language and how it can shape who you are.

We pull this week's topic from a TED Talk by Amy Cuddy a social psychologist and a professor and researcher at Harvard Business School, where she studies how nonverbal behavior and snap judgments affect people from the classroom to the boardroom.

Body language is a powerful thing, says Cuddy. The facial expression of a politician can affect 72 per cent of his or her vote outcomes, emoticons used in online negotiation can lead you to claim more value from that conversation if used properly. But more importantly, our body language affects how we feel about ourselves and then reflects that image back to the world.

First we discuss how your body posture during an interview can make or break your chances of getting a job.

We then discuss Cuddy's concept of power posing. In her TED Talk, she talks about how there is a slight gender gap when it comes to nonverbal cues. Cuddy watches her students walk in to class and see the men try to occupy a lot of space, and stick their hand way up in the air, while the women calapse on themselves. This attributed directly to their marks - those who showed strong power posing had higher marks. So Cuddy asked herself, if you change your posture and fake your posture to a more power posing posture, will your brain interpret that as confidence?

To test her hypothesis, Cuddy had people come in and for two minutes sit in a power posing position. The individual's testosterone level - which is the chemical in your body that increases when you feel more confident or powerful - increased by 20%. Just by sitting in a certain position.

Kristine and Julia wrap up the show by sharing how their posture helps their self-esteem. Julia mentions that it is more than just posture, but there are pre-interview routines you can follow to help you increase your confidence before an interview.

You can view the entire TED Talk with Amy Cuddy here.

Do you have a pre-interview routine that helps you walk in to an interview with confidence? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_62_FINAL.mp3
Category:general -- posted at: 11:48am EST

Do you ever get a random connection request on LinkedIn? It is from someone who have never heard or. Or perhaps it someone you don't remember meeting. Are you the type of person who just hits accept, or are you more guarded with your LinkedIn network?

Young PR Pros' good friend William Johnson, Mr. @socialeccentric on Twitter, recently wrote an article in Career Options Magazine about what to do with LinkedIn requests from people you’ve never met.

Kristine Simpson and Julia Kent discuss the subject and give their experience with adding the unknown LinkedIn connections.

We also discuss the difference between a valuable network online network versus a large empty network.

But we want want to hear about your experiences. What do you do when you get an unknown LinkedIn connection? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_61_FINAL.mp3
Category:general -- posted at: 6:00am EST

This week, Kristine Simpson and Julia Kent respond to a question from our good friend and devoted listener Sarah Bustard. She asks:

Sarah Bustard @sarahbustard
@YoungPRPros Looking for topics? I'd be interested in hearing @Kristinesimpson and @kentjulia's thoughts on this bit.ly/12eeREz

The article entitled Communications Strategists Deliberated on 60 Million in Cuts at Environment Canada, talks about how communicators were invited to attend a c-suite and major business meeting in order to be better prepared.

First Kristine and Julia talk about the positives of having communicators in these meetings. They also discuss how young communicators can work their way in to these meetings.

“This allowed an analysis of communication issues, stakeholder reactions and public perception to be weighed during the consideration of each and every proposal and had the added advantage of having communications staff familiar with the proposals, and ready to hit the ground running once the decisions were announced.”

Then, Kristine reacts to the negative stereotypes of the industry and gives her rebuttal to how some believe that communicators are simple there to communicate the decision and have no place in contributing to the business decisions.

“That sounds a bit backwards to me,” said Gary Corbett, president of the Professional Institute of the Public Service of Canada, which represents about 60,000 government scientists and professionals. “It’s wrong for communications people to be involved in deciding what decisions to make. Communications people are there to communicate the decisions after they’re made. It seems the government is just being political rather than (doing) what’s in the best interests of Canadians.”

We want to hear from you. Where do you stand? Should communicators be included in c-suite level meetings? And what are your suggestions to helping young professionals get in to those meetings too? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_60_FINAL.mp3
Category:general -- posted at: 6:00am EST

This week, hosts Kristine Simpson and Julia Kent talk about the ways the job search has changed. Your parents may have instilled job searching lessons in you as a child, but some of those lessons no longer apply.

In a Huffington Post article written by Joshua Waldman called 10 Ways The Job Search Has Changed, it says job searching has changed dramatically over the past few years. If you want to succeed, you’ll have to take a much different approach than you did previously.

Kristine and Julia comment on a few points in the article:

  1. Google has replaced the resumé. SEO is more important today than it ever was. Kristine shares some tricks on how you can make sure you look good on Google.
  2. A summary of your work history is enough. As mentioned in episode 53, there are 2000-3000 new PR and communications graduates every year in Canada. It is a competitive world out there, so summarize in a cover letter or at the top of your résumé why you should be the chosen candidate.
  3. Relationships come first, resumés second. Julia reminds the audience that the majority of PR/communications/marketing jobs are achieved by who you know and not what you know. Young PR Pros gives a bunch of useful tips on networking and building relationships in episode 48.
  4. Employers only care about what they want. Kristine reminds young pros your job search is not about you, but about the company. The best way to get a job is to find out what the company's business goals are and show how you could fulfill that need.
  5. Work gaps aren't big problems. Julia shares her work background to demonstrate that a diverse background with a few breaks can actually be good for your job search.
  6. And finally, Kristine errs on the side of caution when reading number 3: social proof is a must. Although it is nice to have letters of recommendations, Kristine doesn't beieve in LinkedIn endorsements, she shares her reasons and gives young pros other alternatives to social proof.

We want to hear from you. What is missing from this list? How do you think the job search has changed over the years? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_59_FINAL.mp3
Category:general -- posted at: 10:50am EST

This week, Kristine Simpson and Julia Kent add another episode in the bank of our Who to Follow series, where we profile young and young at heart PR professionals that deserve your follow on Twitter.

Today's profile is not of an individual person, but of a hashtag called #Jobline. Jobline is a highly targeted and effective job advertising service for Communications and Marketing professionals in Ottawa. The positions posted can include opportunities in communications, marketing, public relations, government and media relations, writing, editing and translation services, and more.

The hashtag #Jobline, created by IABC Ottawa - more specifically, Kristine, who also happens to be the Director of Jobline - is more than just tweets of job openings in Ottawa, it also has links to résumé building articles and interview tips. In fact, Young PR Pros tweets have been featured with the #Jobline hashtag before.

While Young PR Pros looks at the PR and communications industry as a whole from the eyes and ears of the young and young at heart professionals, following #Jobline will get you access to articles and tips on the hard skills of PR and communications.

Here are a few examples of #Jobline tweets.

We want to hear from you. Who do you think should be profiled as part of our next Who to Follow episode? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_58_FINAL.mp3
Category:general -- posted at: 12:07pm EST

Hosts, Kristine Simpson and Julia Kent, are really excited about this week's topic. Julia introduces this week's topic: a TED Talk by Meg Jay called Why 30 is not the new 20.

Lately it feels as if 25 is just a bit too young to get serious. In her psychology practice, her book The Defining Decade, clinical psychologist Meg Jay suggests that many twentysomethings have been caught in a swirl of hype and misinformation about what Time magazine calls the "Me Me Me Generation." The rhetoric that "30 is the new 20," she suggests, trivializes what is actually the most transformative period of our adult lives.

  1. Forget about having an identity crisis, get identity capital. Do something that adds value to who you are and make every experience count.
  2. Don' fall in to the urban tribe. Avoid hanging out with the same people all the time, expand your network. She says weak ties are where real opportunities arise in life. A weak tie is a friend of friend of friend. As Young PR Pros has preached in the past, this strengthens the message of the importance of networking and building a strong network of valuable friends and prospective employers. Remember half of new jobs are never posted.
  3. Pick your family. You can't pick your mother, father, brother or sister, but you can pick your close friends and spouse. Jay says uses the analogy of musical chairs. When you are twentysomething dating is fun, everyone is just running around. But when you hit 30 or 35, people start sitting down and often people will sit in the closest chair to them because it is convenient. Don't set yourself up to have an empty chair. Each relationship you choose, each job you choose, make them count. You don't have to have all the answers and you might make mistakes, but your twentysomething years are the time to have those "aha" moments.

You can view the entire TED Talk here

We want to hear from you. What are your thoughts on Meg Jay's talk? Post your comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_57_FINAL.mp3
Category:general -- posted at: 3:56pm EST

This week, Kristine Simpson and Julia Kent answer a big question: how can young PR professionals get rid of any negative PR stereotypes.

A question, Kristine asked while she attended Conversations 2013, the CPRS National Conference in Gatineau. As you go through the lessons below click on the bold links. they will direct you to the full interview on YouTube. 

Here is what she learned:

  • Evan Solomon, a reporter by trade, reminded us that the PR industry lacks authenticity. Lack of authenticity results in mistrust. He says we need to get that trust back by being spontaneous and breaking free from canned messages.

On that note, Kristine reminds our readers it is all about building relationships and makes reference to an article called Media Relations 2.0. The standard news release is dying, build a relationship with journalists instead.

  • Dan Tisch says we too often define ourselves as the things we do - i.e. media relations, social media - when we should be looking at the value of what we do. Dan also encourages young pros to make business literacy your number one goal in your education and training. Understanding the business of your organization will help you understand the value PR brings to an organization.
  • Terry Fallis quotes the first line in his new book, Up and Down, "Welcome to the dark side," says the agency manager to the new recruit. Terry says the image that PR is the dark side still exists and encourages young pros to not just do PR for their companies, but for the PR industry as well.
  • Ira Basen, a producer with CBC, says we have to find out what the negative sterotype is and thens imply stop doing it. but in general, he says we should be truthful and honest. Ira also reminds young pros that this is a big burden to carry on one person's shoulders. We shouldn't be responsible for the industry's reputation, just our own. If everyone worries about their own reputation and makes an effort to do good PR, then the industry will grow.
  • Alexandra Samuel makes reference to a familiar idea: breaking down the silos. She says young pros enter the work force in a silo - the social media expert. But social media is more than just a job these days, it is our entire industry. She encourages young professionals who get stuck in the social media role to remind your superiors you are more than just a tweeter. You are building relationships.
  • To finish off the conference, CPRS held a panel called the Future of PR. The panel included Dan Tisch, Jean Valin, Stephanie Lawrence and Vince Power and was moderated by Bruce MacLellan. Here are a few comments the panel made about improving the industry's stereotypes:
    • Redefine what we do from a service to value. We look after the company's reputation, that is valuable.
    • Reflect the values of an organization through our communications. PR can be the gateway to showcasing the value of trusting an orgyanization.
    • Call out bad practice. Don't let people get away with bad PR, because it is not PR, it is just lies.
    • Remind the world that PR does more than just communications for an organization, but often we are the ones behind the corporate social responsibility initiatives, helpiong local and global communities.
    • Be part of a professional organization where we can work together towards international standards. Everyone in a professional organization such as CPRS or IABC should hold each other accountable.

Finally, don't let this blog post just sit here. Start a conversation with your boss, your peers, your colleagues, your friends and see how you can change PR and eliminate any negative stereotypes.

You can get full access to all the content from Conversations 2013 through our Facebook tab, on our Pinterest board or on the #CPRS2013 YouTube playlist.

We want to hear from you. What PR would you do for the PR industry? What do you do on a daily basis to eliminate any negative PR stereotypes? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_56_FINAL.mp3
Category:general -- posted at: 3:01pm EST

Young PR Pros producer and host, Kristine Simpson, will be attending the CPRS National Conference this weekend as a roving reporter for the podcast. Her job while she is there is to get answers to one big question:

What can young PR professionals do to change the negative stereotype of our industry?

PR is not just PR anymore, PR is marketing, it is social media engagement, it is corporate communications, it is media relations, it is public affairs, and so much more. We are not spin doctors and we are not all like Samantha Jones from Sex in the City. We are here to build meaningful relationships between an organization and its audience.

This year's CPRS National Conference is called "Changing the Conversation". Kristine will talk with the top minds in our industry to find out how young professionals can change the conversation around our industry. What can we do today that will make our industry better? What can we do within our industry to change a business, a society, or even the world?

PR is so much more than what is jotted down in a dictionary. It has a potential to make real change in this world.

Will you be attending the CPRS National Conference? Young PR Pros wants to meet you. Tweet us during the conference, or say hi to Kristine while she wanders the halls with her camera and recorder.

Stay tuned next week when we reveal how professionals answered our big question.

Direct download: YPP_55_FINAL.mp3
Category:general -- posted at: 7:41pm EST

This episode was sponsored by CPRS Ottawa-Gatineau. Attend the CPRS National Conference in June. Visit conversations.cprs.ca for more information.

This week concludes our three-part series called Navigating Your Career. First we started with Getting the Job with Ken Anderson, then we explored how to Keep and Excel at Your Job with Tracey Baker.

In episode 54 we chat with Charlene Gaudet, a director of communications in the Government of Canada. Charlene shares with us how to determine if/when a young professional is ready for a more experienced/senior role.

Julia Kent shares her story of moving up in her own company, while Kristine Simpson talks about the importance of making a business case when asking for a more senior position.

Young PR Pros sat down with Charlene to ask a few question at the CPRS Navigating Your Career event last month. Here is the full interview:

You can also listen to her entire talk, including a more detailed review of the Accredited Public Relations designation, and more: Click here.

We want to hear from you. Have you asked for a promotion? How have you advanced your career? Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_54_FINAL.mp3
Category:general -- posted at: 11:02pm EST