Young PR Pros podcast

Only a couple days left before Christmas. The exams are done for the semester, holidays are here where much needed family time and relaxing await you.

Following suit from last's years Christmas break to do listKristine D'Arbelles and Julia Kent decided to share some ideas on what young professionals should be doing over the holiday break.

No surprise, the first thing on our hosts' lists is reading. Some of our listeners gave some excellent suggestions like:

We also talk about the importance of pop culture in a PR and communications world. That is why Kristine finally gave in and is reading the Hunger Games. With millions of books sold across the world, it is bound to be an important reference for this generation.

But almost as important as pop culture, is the classics. So take the time this holiday break to catch up on 1984 or To Kill a Mockingbird.

Split your reading in two this holiday, between fiction and a terchnical book that might help build a skill in PR and communications. Here is a good list put together by Result Map.

And most importantly... RELAX!

Young PR Pros wants to wish you all an amazing holiday season!

We want to hear from you? What are you doing over the holiday break? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_72_FINAL.mp3
Category:general -- posted at: 12:00pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about the post-PC world - the world of mobile. Our topic idea was fuelled by a Globe and Mail article called We’re post-PC and mobile-everything, but where’s the love? written by Navneet Alang.

Kristine and Julia compare the companies they work for. The Canadian Automobile Association integrates mobile in a lot of their strategies, while MHPM doesn't. However, that doesn't mean one is better than the other. We discuss how different organizations have very different audiences, which warrant different communications strategies.

Although mobile may not be mandatory for all audiences out there, as we are becoming an increasingly mobile world, it should always be in the back of our minds.

We want to hear from you? Have you been in a recent communications strategy brainstorm at work? Has mobile come up? What about the student listeners? Are you learning about mobile strategies? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_71_FINAL.mp3
Category:general -- posted at: 9:24pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about the PR chaos surrounding the mayor of Toronto, Canada's largest city, Rob Ford.

We explore the controversial drug videos and press conferences, to the puzzling amount of Rob Ford supporters. We ask ourselves, who is running his PR strategy and what is their plan?

Then we play Julia's favourite game: what would be your advice if you worked for Rob Ford. And Julia's only rule was that you cannot say "I Quit".

A nice recap of the situation was nicely captured by Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office, in a CBC article:

"It just continues to be one of the most unconventional and mind-boggling communications strategies that I've ever seen in my life," says Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office.

"I don't know how in one day you go from your brother demanding that the police chief resign, to you admitting that you smoked crack cocaine, and you calling a press conference where everybody thought you were going to resign and then, instead, announcing that you are going to run again in the next election for mayor — and you're not leaving.

"It just indicates complete chaos to me."

We want to heat from you. Have you been following the Rob Ford story? What do you think of his strategy? What kind of advice would you give him in a time of crisis like this? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_70_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine D'Arbelles and Julia Kent are actually sitting face to face for the recording. You can just hear the excitement in their voices. A more human connecting recording deserves a chat about being human. How to be a social human organization to be exact.

A couple of days ago, Gini Dietrich posted an article about how Home Depot tried to mitigate a social media crisis. Although it may seem that they followed the step-by-step process of how to get out of a social media crisis, the company left one tiny factor out: they forgot to be human.

This conversation leads Kristine and Julia to remind young professionals of the importance of being a human behind your social media accounts.

We also debate what is considered a fireable offence. Home Depot ends up terminating the social media agency and the employee who sent the Tweet. We all make mistakes, did Home Depot go to far? Julia shares with us some social media bloopers of her own.

We want to hear from you? Share your social media bloopers with us? Do you think Home Depot was right? Share with us how you try and stay human on social media. You can post your comments below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_69_FINAL.mp3
Category:general -- posted at: 5:23pm EDT

This week, Kristine D'Arbelles (no, this is not a new host - remember, Kristine got married) and Julia Kent talk about peer pressure.

Often times as young professionals we feel intimidated in a meeting room with senior managers and vice presidents. When asked our opinion, we might bite our tongue and go with the room to please everyone. However, this is not always good for you and your career, or even for the company you work for.

We got this week's topic idea from Big Leap Creative in their article titled What 5th Grade Peer Pressure Can Teach Us About Achieving SuccessLisa Gerber shares the story of how her sister went against her whole classroom because she knew she was right.

She was proud of herself back then for taking the risk and being the only one in the room to raise her hand for the right answer. It’s too bad, she said, that she only did it 80 percent of the time, but she couldn’t muster the nerve all five times. It’s much easier to go with the majority and she had run out of energy.

Kristine and Julia talk about stricking the balance between observing from your senior managers and sharing your opinion when you feel they are wrong. We have to be honest with ourselves, we are less experienced, so we might be wrong in our thinking and trusting those with more experience can pay off. However, a fresh pair of eyes sometimes is exactly what a communications project needs.

It is important to find the right balance and that is why we recommend finding a work place that allows you to freely share your opinion and ideas as well as explains why your ideas might or might not work.

We want to heat from you. Did you ever speak up during a meeting to share your opinion. How was it received? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_68_FINAL.mp3
Category:general -- posted at: 1:57pm EDT

Kristine Simpson and Julia Kent are back recording. The big news this week is Kristine just got married! She had a beauitful wedding and couldn't be happier with how things turned out. 

Now that she is married, she has decided to changer her name and assume her new husband's last name: D'Arbelles. 

Julia interview Kristine and asks her about the opportunity and challenges of changing your name. We also explore some tips and advice if you happen to decide to one day change your name too. 

Direct download: YPP_67_FINAL.mp3
Category:general -- posted at: 1:49pm EDT

Kristine Simpson and Julia Kent are back at it this week. After completing a four-part series called Take uOPRA to Work Day, we learned you can apply your communications in a variety of different fields. In this episode, we talk about how those communications skills might be worth more - or less - than you thought.

The popular online PR news site, PR News, published an article called The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skill sets, which talks about how some of the popular skills used in today's communications role, might not be the essential element for career advancement.

Here is a brief recap of which PR skills are perceived as most important for career advancement. However, remember, as Julia and Kristine discuss, these numbers might change as our generation advances.

pr compensation

You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_66_FINAL.mp3
Category:general -- posted at: 10:19pm EDT

This episode sponsored by the University of Ottawa Public Relations Association (uOPRA) features Nicolas Ruszowski of Fleishman-Hillard alongside uOPRA President Sharon Cheung and Young PR Pros host Kristine Simpson.

Releasing the fourth and final episode of our 4-episode podcast, Take uOPRA to Work Day, we were thrilled to sit down and chat with the cool, calm and collective Nicolas Ruszowski, the esteemed senior vice president, partner and general manager of the Fleishman-Hillard's Ottawa office, to discuss public affairs and what is expected of students in the government relations industry. His honest telling of what to expect gives great insight to students on portfolios, contacting professionals and even in health communications

Being a conservative government city, Ottawa offers many public sector job opportunities. Take advantage and lead the crowd through listening in on Nic's solid advice.

Thank you for listening in our special podcast series, Take uOPRA to Work Day! This is the last episode to our four-part series of zoning in on different industries within PR. For more information on the uOttawa Public Relations Association please visit their blog, uopra.ca, where their students offer course reviews, PR company spotlights and PR event reviews (such as the recent Calypso PR Crisis and of the CPRS National Conference - Conversations 2013).

We want to hear from you. How did you enjoy the series? Do you have questions for any of our guest hosts? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: UOPRA_04_FINAL.mp3
Category:general -- posted at: 8:17am EDT

This episode sponsored by the University of Ottawa Public Relations Association (uOPRA) features Ian Capstick of MediaStyle alongside uOPRA President Sharon Cheung and Young PR Pros host Kristine Simpson.

Releasing our third episode of our 4-episode podcast, Take uOPRA to Work Day, we were thrilled to sit down and chat with Ian, who has published works in the Ottawa Citizen, the Globe and Mail and PostMedia newspapers across Canada, to name a few, and is a regular on CBC’s Power and Politics.

Sharon asks Ian what MediaStyle looks for when recruiting new team members. Ian mentions government relations and we discuss unpaid internships.

A unique feature of MediaStyle is that they offer workshops for clients and students to learn about various topics such as video production and social media. Join in on the episode to learn more and make sure to listen in to our last edition to the podcast series.

[insert video]

Take uOPRA to Work Day will send you all off featuring Nicolas Ruszowski of an international leading PR firm, Fleishman-Hillard discussing the PR industry that is government relations.

Visit www.uopra.ca for more information on the uOttawa side of the PR program here in Ottawa. The blog includes Communication course reviews, company spotlights, and event reviews such as the CPRS 2013 National Conference, Conversations 2013.

We want to hear from you. How are you enjoying the series? Do you have questions for our guest hosts? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: UOPRA_03_FINAL.mp3
Category:general -- posted at: 6:00am EDT

What does it take to succeed in the PR Fashion Industry? Since joining the Ottawa Fashion Week (OFW) team in 2011, Operations Manager Payton Kennedy has seen many changes in the PR Coordinator role. 
One thing remains true: the position involves an industrious character. OFW invites Young PR Pros into the world of publicity and catwalk preparation as it celebrates its 10th season for our four-part series, Take uOPRA to Work Day. We talk about some skills that come along with the position. With 17 designers currently on the Spring/Summer 2014 roster, Payton gives Young PR Pros hosts Kristine SimpsonJulia Kent and uOttawa PR Association (uOPRA) President Sharon Cheung some insight on how this volunteer-based event flourishes.

To read the full article, visit our blog at youngprpros.ca.

Direct download: UOPRA_02_FINAL.mp3
Category:general -- posted at: 6:00am EDT