Young PR Pros

This week Kristine D’Arbelles and Julia Kent talk about crisis communications. We concentrate on a recent crisis that happened in Edmonton, Alberta in Canada. You can read the story of the pipe bomb here.

However, we are not here to judge whether or not the passenger should have been allowed to board the plane, we talk about how the Canadian Air Transport Security Authority (CATSA) reacted to the crisis.

But, we don’t always want to dwell on the bad news. Young PR Pros is asking our listeners to share their stories of good examples of crisis communications. We will put together an episode in the coming weeks that highlights the positive lessons learned from organizations or individuals that handled a crisis properly. Don’t forget to share your ideas!

In this episode, we also talk about journalism integrity. The media might seem like it is always out to get your company, but in reality, there are journalists out there that follow good ethics. Yes, there might be some bad apples, but so doesn’t communications. Young PR Pros wants to give a shout out to our colleagues on the other side of communications and thank them for helping us spread the good message about our organizations, for telling the fun stories that help our organizations grow. We hope that we can return the favour by always being honest and, as much as possible, available for comment.

Share your ideas of good crisis communications, or share a story of how you worked well with our journalism colleagues. You can share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_75_FINAL.mp3
Category:general -- posted at: 1:57pm EDT

Welcome 2014! As our first episode of 2014, we talk about a not-so-secret multi-million dollar business. The business of fake Facebook likes and Twitter followers.

The CBC reported that celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore "click farms," where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.

Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value. So today, hosts Kristine D'Arbelles and Julia Kent talk about the ethics of fake social activity.

We want to hear what you think about fake social activity. Do you support it? Have you seen examples of it?

As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_74_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This time of year is the best time to reflex, review and learn from your experiences in the past year. But in this episode, Kristine and Julia thought we would take a more holistic glance at not just the past year, but the entire podcast.

Young PR Pros has listeners from across Canada, the United states, the U.K. and India. Here is a heat map of the globe to show you where your fellow YPP listeners reside:
young pr pros heat map

The top five most popular cities that listen to YPP are:

  1. Ottawa, Canada
  2. Toronto, Canada
  3. Phoenix, U.S.
  4. New York, U.S.
  5. London, U.K.

We also reviewed what our listeners like to hear. Here are the top 10 most listened to episodes:

  1. Take uOPRA to Work Day: Episode 2 - Lifestyle and Entertainment with Ottawa Fashion Week
  2. Take uOPRA to Work Day: Episode 1 - Technology with MediaMiser
  3. Take uOPRA to Work Day: Episode 3 - Communication Agencies with MediaStyle
  4. Episode #65 - Tips for Public Speaking
  5. Take uOPRA to Work Day: Episode 4 - Government Relations with Fleishman-Hillard
  6. Episode #68 - Peer Pressure
  7. Episode #66 - PR Compensation Not Keeping up with New Skills
  8. Episode #25 - Who to follow with @TheCoolestCool
  9. Episode #12 - Resumes designed to succeed
  10. Episode #21 - Who to follow with @recruiterjax

As a communicator it is very important to follow local, national and international current affairs. Here are stories you should not forget in 2013:

  1. South Africa's first black president and anti-apartheid icon Nelson Mandela dies at the age of 95
  2. The birth of Prince George
  3. The never ending story of Rob Ford
  4. The Canadian Senate expense scandal

But sometimes, the news we think is important is not as meaningful to others. Here is Google's Zeitgeist of the top searches in 2013.

Thanks to all our listeners for an amazing 2013. We look forward to hearing your ideas for new episodes in 2014.

Happy New Year!!

As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_73_FINAL.mp3
Category:general -- posted at: 9:02pm EDT

Only a couple days left before Christmas. The exams are done for the semester, holidays are here where much needed family time and relaxing await you.

Following suit from last's years Christmas break to do listKristine D'Arbelles and Julia Kent decided to share some ideas on what young professionals should be doing over the holiday break.

No surprise, the first thing on our hosts' lists is reading. Some of our listeners gave some excellent suggestions like:

We also talk about the importance of pop culture in a PR and communications world. That is why Kristine finally gave in and is reading the Hunger Games. With millions of books sold across the world, it is bound to be an important reference for this generation.

But almost as important as pop culture, is the classics. So take the time this holiday break to catch up on 1984 or To Kill a Mockingbird.

Split your reading in two this holiday, between fiction and a terchnical book that might help build a skill in PR and communications. Here is a good list put together by Result Map.

And most importantly... RELAX!

Young PR Pros wants to wish you all an amazing holiday season!

We want to hear from you? What are you doing over the holiday break? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_72_FINAL.mp3
Category:general -- posted at: 12:00pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about the post-PC world - the world of mobile. Our topic idea was fuelled by a Globe and Mail article called We’re post-PC and mobile-everything, but where’s the love? written by Navneet Alang.

Kristine and Julia compare the companies they work for. The Canadian Automobile Association integrates mobile in a lot of their strategies, while MHPM doesn't. However, that doesn't mean one is better than the other. We discuss how different organizations have very different audiences, which warrant different communications strategies.

Although mobile may not be mandatory for all audiences out there, as we are becoming an increasingly mobile world, it should always be in the back of our minds.

We want to hear from you? Have you been in a recent communications strategy brainstorm at work? Has mobile come up? What about the student listeners? Are you learning about mobile strategies? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_71_FINAL.mp3
Category:general -- posted at: 9:24pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about the PR chaos surrounding the mayor of Toronto, Canada's largest city, Rob Ford.

We explore the controversial drug videos and press conferences, to the puzzling amount of Rob Ford supporters. We ask ourselves, who is running his PR strategy and what is their plan?

Then we play Julia's favourite game: what would be your advice if you worked for Rob Ford. And Julia's only rule was that you cannot say "I Quit".

A nice recap of the situation was nicely captured by Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office, in a CBC article:

"It just continues to be one of the most unconventional and mind-boggling communications strategies that I've ever seen in my life," says Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office.

"I don't know how in one day you go from your brother demanding that the police chief resign, to you admitting that you smoked crack cocaine, and you calling a press conference where everybody thought you were going to resign and then, instead, announcing that you are going to run again in the next election for mayor — and you're not leaving.

"It just indicates complete chaos to me."

We want to heat from you. Have you been following the Rob Ford story? What do you think of his strategy? What kind of advice would you give him in a time of crisis like this? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_70_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine D'Arbelles and Julia Kent are actually sitting face to face for the recording. You can just hear the excitement in their voices. A more human connecting recording deserves a chat about being human. How to be a social human organization to be exact.

A couple of days ago, Gini Dietrich posted an article about how Home Depot tried to mitigate a social media crisis. Although it may seem that they followed the step-by-step process of how to get out of a social media crisis, the company left one tiny factor out: they forgot to be human.

This conversation leads Kristine and Julia to remind young professionals of the importance of being a human behind your social media accounts.

We also debate what is considered a fireable offence. Home Depot ends up terminating the social media agency and the employee who sent the Tweet. We all make mistakes, did Home Depot go to far? Julia shares with us some social media bloopers of her own.

We want to hear from you? Share your social media bloopers with us? Do you think Home Depot was right? Share with us how you try and stay human on social media. You can post your comments below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_69_FINAL.mp3
Category:general -- posted at: 5:23pm EDT

This week, Kristine D'Arbelles (no, this is not a new host - remember, Kristine got married) and Julia Kent talk about peer pressure.

Often times as young professionals we feel intimidated in a meeting room with senior managers and vice presidents. When asked our opinion, we might bite our tongue and go with the room to please everyone. However, this is not always good for you and your career, or even for the company you work for.

We got this week's topic idea from Big Leap Creative in their article titled What 5th Grade Peer Pressure Can Teach Us About Achieving SuccessLisa Gerber shares the story of how her sister went against her whole classroom because she knew she was right.

She was proud of herself back then for taking the risk and being the only one in the room to raise her hand for the right answer. It’s too bad, she said, that she only did it 80 percent of the time, but she couldn’t muster the nerve all five times. It’s much easier to go with the majority and she had run out of energy.

Kristine and Julia talk about stricking the balance between observing from your senior managers and sharing your opinion when you feel they are wrong. We have to be honest with ourselves, we are less experienced, so we might be wrong in our thinking and trusting those with more experience can pay off. However, a fresh pair of eyes sometimes is exactly what a communications project needs.

It is important to find the right balance and that is why we recommend finding a work place that allows you to freely share your opinion and ideas as well as explains why your ideas might or might not work.

We want to heat from you. Did you ever speak up during a meeting to share your opinion. How was it received? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_68_FINAL.mp3
Category:general -- posted at: 1:57pm EDT

Kristine Simpson and Julia Kent are back recording. The big news this week is Kristine just got married! She had a beauitful wedding and couldn't be happier with how things turned out. 

Now that she is married, she has decided to changer her name and assume her new husband's last name: D'Arbelles. 

Julia interview Kristine and asks her about the opportunity and challenges of changing your name. We also explore some tips and advice if you happen to decide to one day change your name too. 

Direct download: YPP_67_FINAL.mp3
Category:general -- posted at: 1:49pm EDT

Kristine Simpson and Julia Kent are back at it this week. After completing a four-part series called Take uOPRA to Work Day, we learned you can apply your communications in a variety of different fields. In this episode, we talk about how those communications skills might be worth more - or less - than you thought.

The popular online PR news site, PR News, published an article called The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skill sets, which talks about how some of the popular skills used in today's communications role, might not be the essential element for career advancement.

Here is a brief recap of which PR skills are perceived as most important for career advancement. However, remember, as Julia and Kristine discuss, these numbers might change as our generation advances.

pr compensation

You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_66_FINAL.mp3
Category:general -- posted at: 10:19pm EDT