Young PR Pros podcast

This week on Young PR Pros, Kristine D'Arbelles and Julia Kent record face-to-face with our guest Tara Lapointe.

Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is the recipient of the "40 Under 40" Award. She is wrapping up a year as VP, Marketing Communications of IABC Ottawa and has recently announced that she is accepting the role of incoming president for the Ottawa chapter.

Our question for Tara was:

What are the benefits of being a PR generalists?

Tara mentions three very important benefits:

  1. Being able to adapt to the next opportunity
  2. Being able to adapt and relate to a large communications team
  3. Being a specialist can limit you in the onset of your career

Tara closed the episode with her advice for young professionals:

Be open, explore widely and don't be afraid to ask questions.

We would love to hear from you. Are you a generalist? Or are you a specialists? How has either role help you shape and grow your career?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 81_Episode_81_-_Being_a_PR_Generalis.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros host, Julia Kent, is a popular girl on the University of Carleton campus. For the fourth year in a row she has been invited to speak as part of a three-person panel at the School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In episode 3, we talk about the infamous PR title. We answer your most common question: what is in a PR title? The world of public relations, communications and marketing is mixing, melding and expanding. Today, a title is just that - a title.

First, we play a clip from the panel where each individual shares their titles and a brief description of what they do in a regular day. As you will hear, there is very little correlation between tasks during an average day and the person's title.

The most important lesson learned out of this episode is to make sure you do your research when applying for jobs. The job description and title might only just scratch the surface of an average day in that role. Interview others in the organization, or ask the person interviewing you to give you a brief synopsis of an average day in their role.

We would love to hear from you. What is your title? Does it reflect your day-to-day tasks?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 03_From_Journalism_to_PR__Episode_3.mp3
Category:general -- posted at: 10:55pm EDT

As our listeners heard a few weeks ago, host Kristine D'Arbelles got to attend the CPRS student event in Ottawa called Behind the PR Scenes – an evening with Jim Watson. She was lucky enough to get a few moments with the Mayor where she could ask him one question. She asked:

Have you ever regretted sending a tweet?

In this week's episode, we share the Mayor's answer, and like the good politician he is, he says there was no single tweet he regretted. However, he did mention he regretted getting in to long conversations with people who he knew wouldn't change their mind, conversations that belabor a point and don't help anyone.

Kristine and Julia talk about our response to the Mayor's answer, the psychology of communicating and the questions you should ask when communicating with a non-respective audience.

But we want to hear from you, have you ever regretted sending a tweet? How did you react? Did you delete the post? Apologize?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 80_Episode_80_-_Regretting_Tweets.mp3
Category:general -- posted at: 6:00am EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 2, we talk about the valued skills journalists bring to a PR role.

  1. Writing, writing, and writing
  2. Networking
  3. Video, audio and image editing skills

These skills are all very important to be a successful journalist, but an even more successful PR or communications professional.

We also do a quick book review on the newly released Spin Sucks by Gini Dietrich. Check out Kristine's blog post earlier this week that gives you many reasons to acquire and read this amazing book for PR and communication professionals.

Stay tuned to episode 3 where we will discuss the various titles PR professionals use to describe their job; and we take a walk through the day in the life of each of our panelists.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did you manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 02_From_Journalism_to_PR__Episode_2.mp3
Category:general -- posted at: 10:35pm EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of Communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new five-episode series called the Carleton University Panel Series. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 1, we highlight the beginnings of the careers of the panelists, where did they get their star? And how did they transition to the industry of public relations of communications. Be it accidental or on purpose, all three panelists agreed that networking, timing and ceasing opportunities are key to being a successful young professional.

Stay tuned to episode 2 where we talk about competencies that journalism students can bring to a PR or communications role. We also take a walk through an average day of each panelist.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did yo manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 01_Carleton_University_Panel_Series_.mp3
Category:general -- posted at: 10:54pm EDT

This week, hosts Kristine D'Arbelles and Julia Kent expand on a recent Spin Sucks article titled Kelly Blazek Proves Communicators Have One Chance to Get it Right by Gini Dietrich.

The articles talks about how a senior communicator sent a very nasty reply to a young communicator looking to build a relationship. The email shocked Kristine and Julia, because Young PR Pros has been preaching the importance of building a strong network with all levels of communicators. The young professional happened to be moving to a new city and heard that the senior communicator, who also happens to an IABC communicator of the year, would make a great connection as she searched for a new job in a new city. The email response she got was not what any young professional would expect. The senior communicator called her invitation to connect inappropriate and tacky.

Young PR Pros completely disagrees with the senior communicator. In this episode we share our reasons why this story should not deter young professionals from building a network with all levels of communicators. As long as it is done respectfully. Remember, none of us got to where we are alone, including senior communicators.

We want to hear from you. What are your experiences connecting with senior communicators?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 79_Episode_79_-_Talking_to_Director.mp3
Category:general -- posted at: 12:49pm EDT

It will happen to the best of us, eventually we will all make mistakes in our career, be it a typo, a misinterpreted quote, etc. But we can all rise up from our mistakes by learning from them.

Host, Julia Kent regales Kristine D'Arbelles with a story of how a typo caused a bit of a crisis in her office. She shares her experience and lessons learned on how she overcame her mistakes.

The important lesson to take away from Julia's story, is that our superiors are very understanding if we own up to our mistakes and promise to fix them.

We want to hear from you, did you ever make a big mistake in your career? What about a typo in a homework assignment? Did you fail? What are your lessons learned?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_78_FINAL.mp3
Category:general -- posted at: 9:00pm EDT

Young PR Pros sponsored and attended Let's Grow Together 2014, hosted by the University of Ottawa Public Relations Association (uOPRA). The event encouraged students to learn about different industries within public relations and communications.

Roving reporter Kristine D'Arbelles spoke with key speakers and asked them how young PR and communications professionals entering their career today can make our industry better tomorrow.

We interviewed:

  • Carrie Croft, National Communications Manager FIFA Women’s World Cup Canada 2015
  • Elizabeth Gray-Smith, Social Columnist at iPolitics
  • Emily Scarlett, Communications and Press Manager of H&M Canada
  • Mark Monahan, Executive and Artistic Director of Ottawa Bluesfest and Ottawa Folkfest
  • Ryan Kennery, Jim Watson’s Press Secretary

You can catch full interviews with all these speakers and more on Young PR Pros's YouTube page.

We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_77_FINAL.mp3
Category:general -- posted at: 11:01pm EDT

Kristine D'Arbelles and Julia Kent come back for a second episode this week. We talk about continuing formal education after graduation. It doesn't always have to be university or college courses, there are plenty of other ways to continue learning in a formal setting.

Kristine and Julia share what they have done to keep up with trends in communications since their graduation. Julia, as the book club president, encourages young professionals to read. Kristine talks about professional development events and conferences.

Speaking of conferences, Young PR Pros will be sponsoring the University of Ottawa Public Relations Association (uOPRA) conference Let’s Grow Together 2014 Conference. The event encourages students to learn about different industries within Public Relations and Communications, similar to the Take uOPRA to Work Day series. Our key speakers and their respective industries include:

  • Ryan Kennery, Jim Watson’s Press Secretary discussing government relations
  • Elizabeth Gray-Smith, Social Columnist at iPolitics discussing corporate PR
  • Mark Monahan, Executive and Artistic Director of Ottawa Bluesfest and Ottawa Folkfest representing the music industry
  • Emily Scarlett, Communications and Press Manager of HM Canada
  • Carrie Croft, National Communications Manager FIFA Women’s World Cup Canada 2015 discussing sports in PR

To learn more or buy tickets visit the conference website.

Kristine will be a roving reporter for the podcast, interviewing speakers and attendees. If you are attending the conference, make sure to say hi to Kristine.

We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_76_FINAL.mp3
Category:general -- posted at: 6:30am EDT

This week Kristine D’Arbelles and Julia Kent talk about crisis communications. We concentrate on a recent crisis that happened in Edmonton, Alberta in Canada. You can read the story of the pipe bomb here.

However, we are not here to judge whether or not the passenger should have been allowed to board the plane, we talk about how the Canadian Air Transport Security Authority (CATSA) reacted to the crisis.

But, we don’t always want to dwell on the bad news. Young PR Pros is asking our listeners to share their stories of good examples of crisis communications. We will put together an episode in the coming weeks that highlights the positive lessons learned from organizations or individuals that handled a crisis properly. Don’t forget to share your ideas!

In this episode, we also talk about journalism integrity. The media might seem like it is always out to get your company, but in reality, there are journalists out there that follow good ethics. Yes, there might be some bad apples, but so doesn’t communications. Young PR Pros wants to give a shout out to our colleagues on the other side of communications and thank them for helping us spread the good message about our organizations, for telling the fun stories that help our organizations grow. We hope that we can return the favour by always being honest and, as much as possible, available for comment.

Share your ideas of good crisis communications, or share a story of how you worked well with our journalism colleagues. You can share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_75_FINAL.mp3
Category:general -- posted at: 1:57pm EDT