Young PR Pros
Episode #113: Making career choices

The average person will make a career change approximately five to seven times during their working life. With an ever increasing number of different career choices, about 1/3 of the total workforce will now change jobs every 12 months. By the age of 42 you may have had about ten jobs, says Career Change Statistics.

With this new landscape, making career choices can be overwhelming. Young PR Pros hosts Kristine D’Arbelles, Ross Simmonds and producer Clare Bonnyman discuss tips and advice on how to best approach making a career decision.

Some of the advice you will hear in this episode includes:

  • Don’t make decisions based solely on money, says Kristine. Money is important to assess the type of lifestyle you want, but just because a job pays more doesn’t make it a better fit for you and your career goals.
  • Don’t be afraid of making a decisions, and don’t beat yourself up for bad decisions, says Ross. All decisions will make you feel a little uncomfortable, because with every new opportunity there is a certain level of uncertainty. Sometimes you just have to trust your gut.
  • Get to know corporate culture, says Kristine and Ross. You will spend more hours at work than hours with your family. So make sure the company you choose to work for shares similar values. Don’t be afraid to interview employees, or even ex-employees (to find out why they left).

In this episode, Young PR Pros also introduces a new segment, the Book Report. Kristine is the first to present and she chooses Larry Smith’s No Fears No Excuses.

Thanks to Sharon Cheung for giving us a shout out in this episode!

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Direct download: EP_113_FINAL_MIX.mp3
Category:general -- posted at: 8:30am EDT

Episode #112: The Entrepreneur’s Show

Once upon a time, there lived this driven young man who dreamed about becoming an entrepreneur. One day, he used all his allowance to purchase different coloured do-rags and sell them out of his locker at school, turning his allowance money into pure profit!

That young man’s name was Ross Simmonds, host of Young PR Pros.

In this episode, Ross takes the hosting chair as our resident expert on entrepreneurship – giving Kristine a break.
 
Given our recent episode on the definition of PR, it was fitting to start off the show by stating the definition of entrepreneurship. Merriam Webster Dictionary defines an entrepreneur as a person who starts a business and is willing to risk loss in order to make money. But Young PR Pros knows that it is so much more. Some of the words that come to us when we think of entrepreneurship is: freedom, accomplishment and passion. What words would you add? 
 
In this episode we talk about what you need to make the leap to entrepreneurship: factors you need to consider, and tips and advice for starting out. We also explore fears, what prevents people from becoming an entrepreneur and how can they overcome those hurdles. 
 
We pull from outside experts, real young entrepreneurs trying to make a living today as entrepreneurs: Bryant McNamara, Darcy Boucher and Kate Headley. Listen to the full episode to hear their tips and advice for young entrepreneurs looking to break into the world of PR and communications. In fact, a lot of the advice works for any entrepreneur.
 
Finally, Ross himself gives us his expertise and offers some great advice for aspiring entrepreneurs:
  • Learn to say no.
  • Do your research and ask yourself: is there someone in this world that would pay for this product/service?
  • Don't wait, start reading up on entrepreneurship now. Listening to the podcast is the first step. 
  • Multitasking is a myth. 

Don’t forget to tune in to the entire episode; don’t miss our Lessons Learned segment at the very end.

 
We want to hear from you, what did you learn from this episode?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

 

Direct download: Episode_112_final.mp3
Category:general -- posted at: 5:13pm EDT

Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.

Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.

First, we reviewed a few definitions pulled from various sources online.

Public Relations Society of America: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics

Canadian Public Relations Society: Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understand, realize organizational goals, and serve the public interest

Entrepreneur.com: using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives.

We discussed what each definition had done right, and what they had missed. Then we made a list of key terms that needed to be included in our own definition:

  • Adaptability
  • Relationships
  • Cultivate
  • Strategic
  • Process
  • Diverse

We combined all our key terms and came up with...

Young PR Pros' definition of PR

Public relations is a strategic communications process to build and cultivate mutual beneficial relationships between organizations and their diverse publics, while remaining adaptable to the publics interests and needs, all to serve the greater good of our society.

What do you think? Did we miss anything? Do you agree with our definition? If so, why or why not?

Now that we have a definition, we need to know what skills are needed to fulfill this explanation of PR. Young PR Pros ran an online poll and asked you, the audience, what you thought the most important skills are for young professionals entering their first job?

The top three were:

  1. Writing
  2. Multimedia
  3. Awareness building

We closed with our favourite segment of the show, Lessons Learned. But, we want to hear from you. What did you learn this week?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: YPP_EPP_111_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Direct download: Episode110.mp3
Category:general -- posted at: 6:00am EDT

It is just Kristine D'Arbelles and Clare Bonnyman this month. Clare is finished her internship in Thunder Bay and is back in Toronto. Anyone hiring? Clare is pretty awesome.

Taking a little break this month, we look back on some evergreen lessons and replay our episode on tips for entrepreneurs. At the end of the show, Kristine and Clare are surprised to learn some new lessons. We share them with the audience.

Some of the great advice you will find in this episode is:

  • Entrepreneurship is the best thing for your career and will make your resume stand out.
  • Technology has made consulting easy – build a worldwide clientele.
  • Build up a reputation for yourself – build your brand through social media and blogging. You don’t need to be an expert, just be out there.
  • Companies nowadays – mostly non-profits and small businesses – don’t have big budgets and look for freelancers and consultants all the time.
  • Find work through networking, RFPs or job boards.

Listen to the full episode and then share your opinion.

Are you an entrepreneur? How did you make the leap of faith?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: Episode109-1_1.mp3
Category:general -- posted at: 12:02pm EDT

The Young PR Pros family is expanding. We welcome Clare Bonnyman as our new assistant producer. Clare has extensive background in radio editing. We hope her skills will make the show sound even better in your ear buds on your commute, in the office, or wherever you listen. OH, and Julia Kent welcomed her new son into the world on April 6.

Clare is just like you, our listeners, a young professional wrapping up her studies and ready to tackle the brave new world. We give her the role of picking this week's topic, to make sure we are keeping the show relevant and true to our audience. Clare asked each host to describe their first job.

Julia Kent talks about her first marketing job at the NAC. Ross Simmonds shares his first experience as a social media trainer and strategist for the CBC. And Kristine D'Arbelles tells the story of her job as a publicist for a deaf-blind speed skater. Spoiler alert, one of the hosts gets an honorable trophy for having the coolest first experience. Can you guess which one? Listen to the full episode to find out!

Growing our podcast family is just the first step in making our podcast even better. In this episode, you will hear the voice of listener and fan Adil Skalli, who shares his ideas for a future episode. We love Adil's passion and attitude and encourage other listeners to share their ideas to, by email, on Twitter or Facebook, or send us an audio clip.

Adil's comment is a good introduction to the new direction of the podcast. Don't worry, we aren't changing too much. We will continue to bring you great content on topics that are relevant to young PR professionals. However, once and a while, we will speak to a broader audience and offer our advice for ANY young professional looking to start their career.

We close the show with a new segment called lessons learned. Each host, including Clare, shares the number one takeaway from the show.

What did you learn?

Share your opinions by writing a comment below, or on our Facebook Page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, @thecoolestcool, or @namynnob.

Direct download: YPP_108.mp3
Category:general -- posted at: 9:52am EDT

For the first time in Canadian history, a Prime Minister appointed a caucus that was 50 per cent female and 50 per cent male. When asked why he chose to make this bold statement he respond: because it is 2015.

This moment of history prompted the hosts of Young PR Pros, Kristine D'Arbelles, Julia Kent and Ross Simmonds, to discuss gender and ethnic equality in the work place.

We start the conversation with analyzing the current landscape. Ross says the best way to get more women in managing roles is to hire more women managers. These women become role models and create generations of aspiring women managers. Julia agreed, but warned about the dangers of filing quotas - i.e. hiring based on gender and not merit.

We then chat about pay equality, which is a hot topic in world news. Ross suggests we should be open and transparent about pay. Organizations should share with all their employees what everyone makes, it doesn't have to be tied to an individual, but to a title or level in the organizations. This empowers employees to ask for a fair wage. Kristine notes that young professionals don't always have the skills to negotiate pay, yet they should. She suggest doing research and using tools to figure out a fair wage.

Here are a few tools:

Have you asked for a raise? What was your experience? Would you feel weird if you got a job because your race or ethnicity over your qualifications?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_107_FINAL.mp3
Category:general -- posted at: 6:00am EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

This episode was recorded a week before federal election day in Canada. In this episode we talk about PR moments that caught our attention during the longest campaign period in Canadian history.

Here is a recap of a few trends and moments we found note worthy:

  • Sticking to a message: or not saying anything about at all. We discuss how Stephen Harper sticks to his messaging and refuses to let his opponents push him off message.
  • The online campaign: this federal election has two campaigns running in parallel with each other - one in the media and one online. We discuss the grass-root content being generated by the average Canadian and how that us effecting the campaign. We also talk about selfie votes, and how Justin Trudeau is winning.
  • Voter apathy: We end with a discussion around voter apathy and how that has affected the campaign.

So did we get it right? I guess Justin Trudeau won in selfie votes after all.

Do you have a communications moment or trend to share with us?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Direct download: YPP_105_FINAL.mp3
Category:general -- posted at: 10:09am EDT