Young PR Pros

This week, our hosts Kristine Simpson and Julia Kent are joined by William Johnson. We profiled Will in our Who to Follow series last month. Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting.

We invited Will to choose his topic for the show and we are glad we did. This week, we profile non-PR books that have provides PR lessons. It is interesting to see the lessons that came out of each book, but it is also interesting to see the variety of books that were mentioned in the episode.

We started with Julia who shared lessons of media, government and consumer relations from The Hunger Games.

Then, Will shared his lesson of communicating clear and concise messages from Nelson Mandela: Portrait of an Extraordinary Man by Richard Stengel.

And finally, Kristine shares he lesson of hard work from Steve Jobs by Walter Isaacson.

You can tell by the laughter that we truly enjoyed having Will on the show and are excited for his next visit!

We want to hear from you. What non-PR books have provided you with PR lessons? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_45_FINAL.mp3
Category:general -- posted at: 8:00am EST

Another week for the Young PR Pros podcast and another profile of a great PR professional to follow on our Who to Follow series.

This week, Kristine Simpson and Julia Kent shine the spot light on Sherrilynne Starkie.

Sherrilynne is a communications consultant with 18 years experience working for a broad range of clients across industry, both in the private and public sectors. She works at one of Canada’s leading
PR & social media consulting firms, Thornley Fallis Communications in Ottawa, Ontario. This PR woman is a powerhouse with a breadth of knowledge. She has worked around the world and even ran her own PR agency in the U.K. You can find her on her blogTwitterFacebook and Google+.

Kristine and Sherilynne of course know each other very well as they were coworkers while Kristine worked at Thornley Fallis.

If you are not already following her, Sherilynne is a must to have on your Twitter newsfeed.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_44_FINAL.mp3
Category:general -- posted at: 10:27pm EST

Kristine Simpson and Julia Kent switch gears this week to talk about Facebook identity theft.

Gini Dietrich postsed on her popular blog SpinSucks.com a story her friend that experienced Facebook photo theft. It is quite simple. Someone steals photo off a Facebook profile, then creats a new Facebook profile and makes up a fake name. It doesn’t stop there. The Facebook profile then can like groups and pages such as guns and racist groups (even going as far as using really awful racial slurs).

Now, let this story not be a horror story that prompts you to shut down Facebook, but rather a cautionary tale that opens your eyes to some of the potential dangers in the social world.

Kristine and Julie discuss in this episodes the importance of being an educated social media engager and knowing about privacy setting.

If you want to learn more about Facebook's privacy setting, Kristine wrote a blog post about some of the recent changes to the Facebook Data Use Policy. It is just another step in trying to become an educated engager.

Finally, follow Gini's seven tips to protecting your Facebook identity.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_43_FINAL.mp3
Category:general -- posted at: 10:05pm EST

Week after week, Kristine Simpson and Julia Kent share their tips and advice to build and advance your career for the young and young at heart PR pros.

This episode is especially for our young at heart listeners.

We intertviewed Angela Prokopiak, Director, Communications and Parliamentary Relation at the International Development Research Centre. Angela shared with us her current endeavor to obtaining her Masters in Communications Management from the Newhouse Executive school at Syracuse University.

This program is unique as it can be taken fully by correspondence. If you are near McMaster University, Syracuse currently has a partnership with McMaster that allows students to take courses at the Hamilton campus.

In order to qualify for the program you need to have a minimum of five years work experience.

However, this is just a reminder that it is important for our young professional listeners to realize it is never too early to plan ahead.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_42_FINAL.mp3
Category:general -- posted at: 4:53pm EST

This week, Kristine Simpson and Julia Kent revisit the topic of Kristine's new job. As promised Kristine shared her top tips on landing her new job. Of course, they were all tips she got from listening to the podcast. Kristine and Julia get to learn too you know!

Here are some of the tips Kristine shared:

  • Get yourself a visual resume that can be used as a snap shot of who you are. Check out Kristine's visual resume on re.vu/kristinesimpson.
  • Make a Pinterest resume. Why? Becuase Pinterest is awesome. And, Pinterest allows you to tell a visual story of who you are and what you will bring to the job. Check out Kristine's Pinterest resume.
  • And don't forget to ask questions. Kristine asked about five questions at the end of her interview to show her eagerness to work. Julia and Kristine talk about this subject in more detail during episode 20.

Julia then introduces a new segment in our Who to Follow series. This week we profile William Johnson, or @socialeccentric as he is known on Twitter.

Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting. Will is an eclectic member of the Ottawa Twitter society. He shares everything from local news to restaurant suggestions. For our listeners looking for a job, you can periodically catch Will tweeting about new job opportunities for young professionals.

Word on the street has it that Will may make an appearance on a Young PR Pros episode in the future. So stay tuned.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_41_FINAL.mp3
Category:general -- posted at: 11:15pm EST

Happy New Year young PR pros!

We are back at work, school, or whatever it is we do from 9 a.m. to 5 p.m. Monday to Friday. And Kristine Simpson and Julia Kent are also back, well rested and ready to jump in to 2013.

This week we chat about our New Years resolutions.

Julia's resolution is no surprise, if you have been listening to the show we all know how much Julia loves to read. So for 2013 Julia's big resolution is to read 24 books.

Kristine divided her resolutions in two categories: professional and personal. This is a good trick if you have specific goals you want to attain within the company you work for (i.e. get promoted, get more involved in internal communications, etc). Her personal goals include reading the Hobbit and the Lord of the Rings Series, as well as the Outliers by Malcolm Gladwell. Her professional resolutions include goals that will help her advance her career. Kristine sees 2013 as the year of the video and plans on doing a v-log once a month and producing more videos of Young PR Pros guests.

Julia mentions an interesting resolution from 2012: Young PR Pros. In January 2012, Kristine wrote a blog post about starting a podcast. Immediately after, none other than Julia commented on the blog, and the rest is history. So you see, New Years resolutions ARE possible.

We also mention David Gauthier's resolution to start a blog and use it to connect with professionals. See how far he has come with his new blog Dash Communications.

Kristine and Julia give young professionals five tips to writing down good resolutions that will help advance your career, just follow the SMART way:

  • S: simple. One resolution is one goal.
  • M: measurable. Make sure you can measure the resolution. You can't measure "be kind in 2013", but you can measure "read 24 books".
  • A: attainable. Don't make a resolution you can't keep.
  • R: relevant. Make the resolutions relevant to your career.
  • T: time-bound. Resolutions are naturally time-bound, to be finished by the end of the year. But, if you want more of a challenge, break you resolutions up and put deadlines on certain aspects of a resolution. For example, if your resolution is to read 24 books, make a secondary resolution to finish two books by the end of January.

We wish all our listeners the best of luck with their resolutions. Thanks for helping become the amazing podcast we are today!

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_39_FINAL.mp3
Category:general -- posted at: 9:43pm EST

This week, Kristine Simpson and Julia Kent revisit a topic discussed a few episodes back about tips and best practices on how to properly leave a job without burning any bridges.

Kristine just started a new job as the manager of public affairs for the Canadian Automobile Association's national office. But, before she got to embark on her new exciting adventure, she needed to do the hardest thing she has ever had to do: quit.

Kristine shares her experience and lessons learned.

Julia then asks Kristine if she is doing anything in particular to prepare for her new job. Kristine expresses the importance of research, getting to know people in the organization and keeping an open mind.

Stay tuned next week, when Kristine and Julia will discuss the top five lessons from the podcast Kristine used to secure her current job.

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_40_FINAL.mp3
Category:general -- posted at: 9:19pm EST

Let it snow, let it snow, let it snow... in Ottawa.

Happy winter solstice. Ottawa got hit pretty hard with a snow storm, but at least we will be enjoying a beautiful white Christmas. Oh, and Kristine now has enough snow to build a snowman.

With only three days before Christmas, Kristine and Julia thought it would be fun to give our listeners a gift for the holidays to thank you for a great year.

Kristine attended the IABC and CPRS Holiday Mixer and went around asking professionals what they think young PR pros should be doing over the holiday break.

This episodes shares all that great advice. Thanks to Alayne Crawford, Amy Harper, Basia VanderveenBrit MocklerLeigh MorrisSam O'gradySherrilynne StarkieStacy Diffin-LafleurStephanie BrooksVictoria Procunier and Wendy Cherwinski for your great advice.

As we reflect on the past year, we want to thank all our loyal listeners for making this podcast such a great success.

We will back in January, but until then have a happy holiday and best wishes for the New Year!

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_38_FINAL.mp3
Category:general -- posted at: 3:37pm EST

This week, Kristine Simpson and Julia Kent are joined by Martin Waxman, a digital communications professional and senior counselor at Thornley Fallis & 76design. You may recognize Martin's voice, because Martin is also the co-host, along with Gini Dietrich and Joe Thornley, on Inside PR.

Martin shares with us the recent announcement of a new digital and social media program created by the University of Toronto’s School of Continuing Studies, a three-course Certificate in Digital Strategy and Communications Management.

The program launches in January 2013, granted we all survive the end of the world.

The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. The course combines the why and how with hands-on instruction in the tools and the way they work.

U of T has gathered a talented team who will be creating course modules and teaching, including: Eden SpodekMarcus DanielsCyrus Mavalwala, and my good friend Diane Bégin.

You can read more about the certificate on Martin's blog.

Oh, and Martin plans on opening his very own residence for all those who want to crash at his house. Although, I am sure his wife has yet to agree to this plan.

We would love to hear from you. Do you plan on registering for the new certificate? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_37_FINAL.mp3
Category:general -- posted at: 2:49pm EST

This week, our hosts, Kristine Simpson and Julia Kent, answer a listener's question about bilingualism in the PR and communications industry in Ottawa, Canada, and offer tips on meeting people in a new city.

Brit Mockler, or @bamcklr as she is known on Twitter, asks:

How important is bilingualism in Ottawa PR jobs and how can I make contacts in new city.

Julia starts by answering the first part of her question. she encourages Brit that even if she doesn't know French, as long as she shows the willingness to learn, she should still be able to get a job in Ottawa.

Kristine on the other hand explains that the majority of communications work she does is in English and is only required to write short emails, do simple interviews and occasionally pitch French journalists in French. Press releases, reports and other big items are always sent to translation. A base of the language is sufficient enough.

Kristine and Julia both agreed that having French is a bonus on your resume, but shouldn't get in your way of landing a job as long as you showcase your true talent and willingness to learn.

As for making new contacts, Julia says Twitter can be a great tool to connect with professionals before and during your transition to a new city.

Julia says: get your name know on Twitter and get your face know through in-person networking.

She also mentions the importance of networking in professional communications associations, such as IABC. Kristine shares her favourite networking story of Kerry Mortimer, past president of IABC Ottawa, and her success of utilizing IABC Canada connections and landing a job by volunteering with IABC Ottawa.

Thanks Brit for sending in your question. If you have a question for Kristine and Julia, send us an email. If you have already sent in a question, stay tuned, your question may be answered in future episodes.

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_36_FINAL.mp3
Category:general -- posted at: 5:10pm EST