Young PR Pros (general)

Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.

Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.

First, we reviewed a few definitions pulled from various sources online.

Public Relations Society of America: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics

Canadian Public Relations Society: Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understand, realize organizational goals, and serve the public interest

Entrepreneur.com: using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives.

We discussed what each definition had done right, and what they had missed. Then we made a list of key terms that needed to be included in our own definition:

  • Adaptability
  • Relationships
  • Cultivate
  • Strategic
  • Process
  • Diverse

We combined all our key terms and came up with...

Young PR Pros' definition of PR

Public relations is a strategic communications process to build and cultivate mutual beneficial relationships between organizations and their diverse publics, while remaining adaptable to the publics interests and needs, all to serve the greater good of our society.

What do you think? Did we miss anything? Do you agree with our definition? If so, why or why not?

Now that we have a definition, we need to know what skills are needed to fulfill this explanation of PR. Young PR Pros ran an online poll and asked you, the audience, what you thought the most important skills are for young professionals entering their first job?

The top three were:

  1. Writing
  2. Multimedia
  3. Awareness building

We closed with our favourite segment of the show, Lessons Learned. But, we want to hear from you. What did you learn this week?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: YPP_EPP_111_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Direct download: Episode110.mp3
Category:general -- posted at: 6:00am EDT

It is just Kristine D'Arbelles and Clare Bonnyman this month. Clare is finished her internship in Thunder Bay and is back in Toronto. Anyone hiring? Clare is pretty awesome.

Taking a little break this month, we look back on some evergreen lessons and replay our episode on tips for entrepreneurs. At the end of the show, Kristine and Clare are surprised to learn some new lessons. We share them with the audience.

Some of the great advice you will find in this episode is:

  • Entrepreneurship is the best thing for your career and will make your resume stand out.
  • Technology has made consulting easy – build a worldwide clientele.
  • Build up a reputation for yourself – build your brand through social media and blogging. You don’t need to be an expert, just be out there.
  • Companies nowadays – mostly non-profits and small businesses – don’t have big budgets and look for freelancers and consultants all the time.
  • Find work through networking, RFPs or job boards.

Listen to the full episode and then share your opinion.

Are you an entrepreneur? How did you make the leap of faith?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: Episode109-1_1.mp3
Category:general -- posted at: 12:02pm EDT

The Young PR Pros family is expanding. We welcome Clare Bonnyman as our new assistant producer. Clare has extensive background in radio editing. We hope her skills will make the show sound even better in your ear buds on your commute, in the office, or wherever you listen. OH, and Julia Kent welcomed her new son into the world on April 6.

Clare is just like you, our listeners, a young professional wrapping up her studies and ready to tackle the brave new world. We give her the role of picking this week's topic, to make sure we are keeping the show relevant and true to our audience. Clare asked each host to describe their first job.

Julia Kent talks about her first marketing job at the NAC. Ross Simmonds shares his first experience as a social media trainer and strategist for the CBC. And Kristine D'Arbelles tells the story of her job as a publicist for a deaf-blind speed skater. Spoiler alert, one of the hosts gets an honorable trophy for having the coolest first experience. Can you guess which one? Listen to the full episode to find out!

Growing our podcast family is just the first step in making our podcast even better. In this episode, you will hear the voice of listener and fan Adil Skalli, who shares his ideas for a future episode. We love Adil's passion and attitude and encourage other listeners to share their ideas to, by email, on Twitter or Facebook, or send us an audio clip.

Adil's comment is a good introduction to the new direction of the podcast. Don't worry, we aren't changing too much. We will continue to bring you great content on topics that are relevant to young PR professionals. However, once and a while, we will speak to a broader audience and offer our advice for ANY young professional looking to start their career.

We close the show with a new segment called lessons learned. Each host, including Clare, shares the number one takeaway from the show.

What did you learn?

Share your opinions by writing a comment below, or on our Facebook Page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, @thecoolestcool, or @namynnob.

Direct download: YPP_108.mp3
Category:general -- posted at: 9:52am EDT

For the first time in Canadian history, a Prime Minister appointed a caucus that was 50 per cent female and 50 per cent male. When asked why he chose to make this bold statement he respond: because it is 2015.

This moment of history prompted the hosts of Young PR Pros, Kristine D'Arbelles, Julia Kent and Ross Simmonds, to discuss gender and ethnic equality in the work place.

We start the conversation with analyzing the current landscape. Ross says the best way to get more women in managing roles is to hire more women managers. These women become role models and create generations of aspiring women managers. Julia agreed, but warned about the dangers of filing quotas - i.e. hiring based on gender and not merit.

We then chat about pay equality, which is a hot topic in world news. Ross suggests we should be open and transparent about pay. Organizations should share with all their employees what everyone makes, it doesn't have to be tied to an individual, but to a title or level in the organizations. This empowers employees to ask for a fair wage. Kristine notes that young professionals don't always have the skills to negotiate pay, yet they should. She suggest doing research and using tools to figure out a fair wage.

Here are a few tools:

Have you asked for a raise? What was your experience? Would you feel weird if you got a job because your race or ethnicity over your qualifications?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_107_FINAL.mp3
Category:general -- posted at: 6:00am EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

This episode was recorded a week before federal election day in Canada. In this episode we talk about PR moments that caught our attention during the longest campaign period in Canadian history.

Here is a recap of a few trends and moments we found note worthy:

  • Sticking to a message: or not saying anything about at all. We discuss how Stephen Harper sticks to his messaging and refuses to let his opponents push him off message.
  • The online campaign: this federal election has two campaigns running in parallel with each other - one in the media and one online. We discuss the grass-root content being generated by the average Canadian and how that us effecting the campaign. We also talk about selfie votes, and how Justin Trudeau is winning.
  • Voter apathy: We end with a discussion around voter apathy and how that has affected the campaign.

So did we get it right? I guess Justin Trudeau won in selfie votes after all.

Do you have a communications moment or trend to share with us?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Direct download: YPP_105_FINAL.mp3
Category:general -- posted at: 10:09am EDT

In this episode, hosts Kristine D'Arbelles, Julia Kent and Ross Simmonds talk about tips and advice for networking. Our hosts answer common questions like how do you approach a group of people you don’t know? Are business cards really necessary? And other great tips you can take with you to your next networking event.

A few things to remember when networking:

  • Always bring business cards. Kristine encourages young professionals to use a business card as a way to showcase creativity. If you are a good designer, show off what you can do with your business card. Make it stand out among the pile.
  • Follow-up is key. Julia suggests to add people to LinkedIn after a networking event. Reference the conversation you had at the event and then set a call to action.
  • Never be afraid to say you are looking for a job. Ross loves to see young professionals offer value to potential employers. Research the employer and find out what you can do to make their life easier, then approach them at the event and offer your services. This can lead to a job opportunity.

What other tricks to you use at a networking event?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

This is a recurring topic that our listeners keep asking for. If you haven’t heard enough tips after this episode, check out some of our other episodes on networking, such as episode 48 and 29.

Direct download: YPP_104_FINAL.mp3
Category:general -- posted at: 6:00am EDT

So much good news comes with today's podcast. First, host Kristine D'Arbelles records her first episode with her new baby. He was a good little boy and napped (almost) the entire time of the episode.

Second, after almost three years, hosts Kristine and Julia welcome a new co-host - Ross Simmonds. You have heard his voice a few times before in interviews and as a guest host. Young PR Pros is very excited to welcome Ross and can't wait to hear what he has to say on future episodes.

This week's episode is about the importance of doing real-life projects while you are in school. In the Spring, Kristine sat down with professor Renée Filiatraut and her student Marley Lewington from Algonquin College to talk about the College's yearly student PR campaign - a real-world class assignment (full interview here). The assignment takes the students out of the class and encourages them to build relationships with organizations in their local community.

This prompts a discussion among our co-hosts on the importance of real-world assignments/project.

  • Ross encourages young professionals to spend less time worrying about finding a job "that pays" and spend more time finding a job that will offer good experience - even if that means taking an unpaid internship.
  • Kristine shares her experience of doing real-life assignments for her public relations diploma.
  • Julia talks about building relationships with people who helped her career during internships.
  • Ross and Kristine discuss job shadowing and informational interviews to learn about company cultures and network.

Listen to the full episode and then share your opinion.

What kind of real-world assignments did you have to complete? If your school didn't have real-world assignments, what did you do to get hands-on experience?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: YPP_103_FINAL.mp3
Category:general -- posted at: 6:00am EDT