Young PR Pros (general)

Portfolios are more than just pretty pictures and links to projects. A portfolio is your proof point behind every skill you promote in your job interview. This episode gives you advice on putting together a portfolio to land your next job.

Direct download: EP_128.mp3
Category:general -- posted at: 6:00am EDT

The first 30 days are crucial in a new job. You can use these precious first days to form excellent first impressions that can lead to long-lasting relationships in your new organization. In this episode our hosts and producer share their 30-day challenge tips and advice so you can make your first days at a new job count.

Direct download: EP127FINAL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, the hosts discuss the benefits big data and uncover when is the best time to use data, and when is the best time to trust your gut.

Direct download: EP126.mp3
Category:general -- posted at: 12:07pm EDT

In this episode we discuss real, concrete steps young professionals, and young at heart professionals, can take to combat fake news.

Direct download: YPPEP125.mp3
Category:general -- posted at: 1:19pm EDT

There is a lot of advice out there, and although a lot of it comes from kindness and people just trying to help, this episode strives to debunk myths and tell the truth about some of the most common career tips given out these days.

Direct download: YPP_124_FINAL.mp3
Category:general -- posted at: 9:55pm EDT

Companies and countries across the world are starting to implement the four-day workweek. For those of us stuck in the five-day workweek, here are tips for turning your week into a short week, leaving you a whole extra day to tackle bigger things and get ahead.

Direct download: YPPEP123.mp3
Category:general -- posted at: 11:11pm EDT

This episode talks about the importance of exercising your brain through deep work, as well we discuss the damage of multitasking.

Direct download: Ep122Final.mp3
Category:general -- posted at: 1:05pm EDT

Our generation has been dubbed the “Start-up generation”. About one-third of young Canadians want to start their own businesses. When you first launch that business, it can be daunting, scary and exhilarating. While you grapple with so many emotions, it can be hard to learn when to say no to any work that comes your way. That is our topic today. We list red flags you should look out for when meeting with prospective clients.

Direct download: YPPEp121Final.mp3
Category:general -- posted at: 6:30am EDT

Although it’s important to fail and fail gloriously in life, this episode talks about real failure. We thought we would do a twist on the top 5 things young professionals need to do to succeed and flip it around and list all the things you should do if you want your career to come down hard, crashing and burning – in a bad way.

Direct download: YPP_EP120.mp3
Category:general -- posted at: 6:30am EDT

In this episode we share our biggest milestones, as well as how to mark and learn from then. We also mark our fifth anniversary with a bit of reminiscing.

Direct download: YPPAnniversaryEpisode.mp3
Category:general -- posted at: 1:36pm EDT

In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life.

Direct download: EP118Done.mp3
Category:general -- posted at: 3:48pm EDT

Episode 117: The Future of PR

In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new – not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.

As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend.

While our host Kristine D’Arbelles attended a conference in Minneapolis, she ran into a good friend of the podcast, Shel Holtz, founder of the FIR podcast network and host of For Immediate Release, one of the longest running podcasts on communications and PR. Shel was presenting on the future of PR. Kristine sat down with him after his presentation to ask him a few questions.

Shel had some good insight to share. Our hosts dive into some of the trends he presented:

  • Messaging: the number one trend in social media?
  • Dark social: what is it and how can PR and communications professionals deal with it?
  • Facebook strategy: a pointless exercise, we explain why.
  • Content strategy: how to build one in 60 seconds or less!

Young PR Pros wants to thank Shel Holtz for taking the time to share his insight and knowledge on the future of PR and communications.

Direct download: Episode117Fin.mp3
Category:general -- posted at: 6:00am EDT

Episode #116: Concrete Steps to Help Learn from your Mistakes

Kristine shares a story about getting caught with an unlicensed image on her blog. She was sent a letter from a lawyer and had to pay a fee. The image was from a post published in 2011, she had just launched her blog that year. Ignorance is not an excuse to break the law, however. So she paid the fine and added this to her important list of lessons learned.

This episode is about all those times we made a mistake and learned a valuable lesson. But Young PR Pros goes beyond just being aware of your mistakes and dives into the learning. If you make a big mistake – that gets you fired, humiliated, etc. – you are never going to make that mistake again, because it stays with you. But what about those smaller mistakes, forgetting a grammar law in your writing, forgetting to include someone in your email, or miscommunication an idea.

Young PR Pros' Concrete Steps to Help Learn from your Mistakes

  1. Make notes while you are working. If you are half way through something and its hard and you regret the path, jot it down. Refer to those notes at the beginning of a new project.
  2. Post-project or debrief meetings are super important. If your employer doesn’t host them, be the person to suggest it. Use this as a learning opportunity to see what your colleagues see as a success and what they see as failure.
  3. Admit your mistake. You can only learn from a mistake after you admit you've made it. As soon as you start blaming other people (or the universe itself), you distance yourself from any possible lesson.

Listen to the full episode for more concrete tips.

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Direct download: YPPEpisode116.mp3
Category:general -- posted at: 11:16am EDT

In honour of the traditional 1900s English Christmas carol, or for those born in the 80s - the Bob and Doug Christmas classic, we thought we would do our own 12 Days of Christmas. Listen to the full episode to catch Young PR Pros' 12 Days of PR Christmas. 

We divided the 12 days into three categories: books, movies and activities.

1. Four Books You Need to Read Over the Holidays

Day 1: Get the motivation to pursue your passion by reading No Fears, No Excuses by Larry Smith (note: forgive Kristine for her mistake, she says No Fears, No Regrets in the episode).
Day 2: How will you measure your life by Clayton M. Christensen will give you the inspiration and wisdom you need to achieve a fulfilling life.
Day 3: Meg Jay argues that 30 is NOT the new 20 in her book The Defining Decade: Why Your Twenties Matter - and How to Make the Most of Them Now.
Day 4: Brush up on your grammar through the delightful sense of humour of Lynne Truss in her book Eats, Shoots and Leaves.

2. Four Movies You Need to Watch Over the Holidays

Day 5: Ex-machina will keep you on the edge of your seat in this future world where AI is taken to the next level.
Day 6: Kristine suggests watching a classic movie that has been referred to in a lot of pop culture references, Good Will Hunting.
Day 7: You can't go wrong with superheros and PR. Hancock follows Jason Bateman who discusses the fine art of grassroots outreach, reputation management, and even a CSR campaign.
Day 8: Iron Lady takes you through the life of the infamous Margaret Thatcher. The movie gives you a glimpse of the behind the scenes of political PR.

If you have time, check out these honorouble mentions: The Queen and The Devil Wears Prada.

3. Four Activities You Should Do Over the Holidays

Day 9: Read a physical newspaper on Christmas Day and New Years Day. Find out what is making the front page of national and local newspapers - you will find out a lot about your society.
Day 10: Take a yoga class. Ross believes if you don't have your mind right, then your business or professional life won't be right either.
Day 11: Learn more about your family. We often forget that some of our best allies are right next door, or in the same house. Learn about your family history, do you actually know what your Uncle Roger does for a living? All this information is very useful, because you never know when you will need professional help from a family member. Maybe your Aunt Sue is an entrepreneur who lived through the recession of 2008 and kept her business alive, how did she do it? 
Day 12: Of course, listen to this podcast. But we won't be hurt if you listen to other amazing podcasts out there right now, such as Undone, Crimetown, Freakanomics, and The Revisionist History.

We are off until the New Year. Thank you a thousand times to all our fans and listeners. We can't wait to spend another exciting year with you. We are already filling our 2017 calendar with shows on topics like learning from our mistakes, the future of PR, how to balance life and work, and more! Stay tuned!

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Direct download: EP_115-Christmas.mp3
Category:general -- posted at: 11:06pm EDT

One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story. 

In this episode, our hosts share their secrets on what they do to cultivate their creativity. What is our creative process?
 
We start with sharing the coolest projects we worked on and the project that brought out the best in our creativity. 
  • Ross used Pinterest to connect with foodie bloggers to promote a new candy in Canada. 
  • Julia built a video-greeting card with a short marketing pitch from the company's CEO. 
  • Clare, being too humble, decided to share a cool project she was privy to at a previous job - it involves a recipe book. 
  • Kristine built a mobile game to teach young drivers about the dangers of distracted driving.
Then we talk about the tools we use in our creative process. Here are some of our favourite tools:
 
  • Reddit, find out what communities are saying about the topic of your project or story
  • Buzzsumo
  • Bullet Journaling, the new way to journal. Some professionals claim they are more productive with the Bullet Journal. 
  • Conferences, trade shows or professional development events 
  • Taking notes, jotting down ideas outside your work day. Ideas and creativity don't always come in a formal brainstorming meeting or between 9 to 5. 
  • Tumblr
  • Hashtags 
  • Evernote
  • Bookmarking articles 
Finally, we talk about our favourite campaigns. Campaign we look back on with awe, campaigns that inspire us to be creative.
 
  • Ross loves the Old Spice guy campaign
  • Julia is a sucker for Apple
  • Clare thought the podcast The Message was brilliant 
  • Kristine goes back to Apple's 1984 commercial - innovation beyond its time
Our final top tips for being creative:
  1. Research what your audience is saying about your topic/product.
  2. Focus groups are an important tool to help make sure your creative idea resonates with your audience. 
  3. There are no stupid ideas. There are bad ideas, but not stupid ideas. When it comes to creativity you can't fail, you just need to think through things a little better. 
  4. Ask yourself what hasn't been done. The best ideas are new and revolutionizes an industry. 
This episode was brought to you by The Voice, IABC Ottawa's premium podcast. Join Sherrilynne Starkie and her cohosts, Tina Barton and Angela Prokopiak, as they provide expert insight and practical tips with the help of some of North America's leading marketing and communication professionals. Tune in to their 2017 season where they will cover topics such as content marketing, employee engagement, reputation management and more.
 
Thanks Sharon Cheung for the shout out. Sharon is a long-time listener who has used Young PR Pros to get industry insights and tips on transitioning from role to role. 
 
Also thanks to Shel Holtz for the shout out. Shel is a young at heart professional who listens to Young PR Pros to find out what the young professionals are saying/thinking today. 
Direct download: EP114FIRSTDRAFT.mp3
Category:general -- posted at: 7:00am EDT

Episode #113: Making career choices

The average person will make a career change approximately five to seven times during their working life. With an ever increasing number of different career choices, about 1/3 of the total workforce will now change jobs every 12 months. By the age of 42 you may have had about ten jobs, says Career Change Statistics.

With this new landscape, making career choices can be overwhelming. Young PR Pros hosts Kristine D’Arbelles, Ross Simmonds and producer Clare Bonnyman discuss tips and advice on how to best approach making a career decision.

Some of the advice you will hear in this episode includes:

  • Don’t make decisions based solely on money, says Kristine. Money is important to assess the type of lifestyle you want, but just because a job pays more doesn’t make it a better fit for you and your career goals.
  • Don’t be afraid of making a decisions, and don’t beat yourself up for bad decisions, says Ross. All decisions will make you feel a little uncomfortable, because with every new opportunity there is a certain level of uncertainty. Sometimes you just have to trust your gut.
  • Get to know corporate culture, says Kristine and Ross. You will spend more hours at work than hours with your family. So make sure the company you choose to work for shares similar values. Don’t be afraid to interview employees, or even ex-employees (to find out why they left).

In this episode, Young PR Pros also introduces a new segment, the Book Report. Kristine is the first to present and she chooses Larry Smith’s No Fears No Excuses.

Thanks to Sharon Cheung for giving us a shout out in this episode!

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Direct download: EP_113_FINAL_MIX.mp3
Category:general -- posted at: 8:30am EDT

Episode #112: The Entrepreneur’s Show

Once upon a time, there lived this driven young man who dreamed about becoming an entrepreneur. One day, he used all his allowance to purchase different coloured do-rags and sell them out of his locker at school, turning his allowance money into pure profit!

That young man’s name was Ross Simmonds, host of Young PR Pros.

In this episode, Ross takes the hosting chair as our resident expert on entrepreneurship – giving Kristine a break.
 
Given our recent episode on the definition of PR, it was fitting to start off the show by stating the definition of entrepreneurship. Merriam Webster Dictionary defines an entrepreneur as a person who starts a business and is willing to risk loss in order to make money. But Young PR Pros knows that it is so much more. Some of the words that come to us when we think of entrepreneurship is: freedom, accomplishment and passion. What words would you add? 
 
In this episode we talk about what you need to make the leap to entrepreneurship: factors you need to consider, and tips and advice for starting out. We also explore fears, what prevents people from becoming an entrepreneur and how can they overcome those hurdles. 
 
We pull from outside experts, real young entrepreneurs trying to make a living today as entrepreneurs: Bryant McNamara, Darcy Boucher and Kate Headley. Listen to the full episode to hear their tips and advice for young entrepreneurs looking to break into the world of PR and communications. In fact, a lot of the advice works for any entrepreneur.
 
Finally, Ross himself gives us his expertise and offers some great advice for aspiring entrepreneurs:
  • Learn to say no.
  • Do your research and ask yourself: is there someone in this world that would pay for this product/service?
  • Don't wait, start reading up on entrepreneurship now. Listening to the podcast is the first step. 
  • Multitasking is a myth. 

Don’t forget to tune in to the entire episode; don’t miss our Lessons Learned segment at the very end.

 
We want to hear from you, what did you learn from this episode?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

 

Direct download: Episode_112_final.mp3
Category:general -- posted at: 5:13pm EDT

Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.

Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.

First, we reviewed a few definitions pulled from various sources online.

Public Relations Society of America: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics

Canadian Public Relations Society: Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understand, realize organizational goals, and serve the public interest

Entrepreneur.com: using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives.

We discussed what each definition had done right, and what they had missed. Then we made a list of key terms that needed to be included in our own definition:

  • Adaptability
  • Relationships
  • Cultivate
  • Strategic
  • Process
  • Diverse

We combined all our key terms and came up with...

Young PR Pros' definition of PR

Public relations is a strategic communications process to build and cultivate mutual beneficial relationships between organizations and their diverse publics, while remaining adaptable to the publics interests and needs, all to serve the greater good of our society.

What do you think? Did we miss anything? Do you agree with our definition? If so, why or why not?

Now that we have a definition, we need to know what skills are needed to fulfill this explanation of PR. Young PR Pros ran an online poll and asked you, the audience, what you thought the most important skills are for young professionals entering their first job?

The top three were:

  1. Writing
  2. Multimedia
  3. Awareness building

We closed with our favourite segment of the show, Lessons Learned. But, we want to hear from you. What did you learn this week?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: YPP_EPP_111_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Direct download: Episode110.mp3
Category:general -- posted at: 6:00am EDT

It is just Kristine D'Arbelles and Clare Bonnyman this month. Clare is finished her internship in Thunder Bay and is back in Toronto. Anyone hiring? Clare is pretty awesome.

Taking a little break this month, we look back on some evergreen lessons and replay our episode on tips for entrepreneurs. At the end of the show, Kristine and Clare are surprised to learn some new lessons. We share them with the audience.

Some of the great advice you will find in this episode is:

  • Entrepreneurship is the best thing for your career and will make your resume stand out.
  • Technology has made consulting easy – build a worldwide clientele.
  • Build up a reputation for yourself – build your brand through social media and blogging. You don’t need to be an expert, just be out there.
  • Companies nowadays – mostly non-profits and small businesses – don’t have big budgets and look for freelancers and consultants all the time.
  • Find work through networking, RFPs or job boards.

Listen to the full episode and then share your opinion.

Are you an entrepreneur? How did you make the leap of faith?

Share your opinions by writing a comment below, or on our Facebook Page, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: Episode109-1_1.mp3
Category:general -- posted at: 12:02pm EDT

The Young PR Pros family is expanding. We welcome Clare Bonnyman as our new assistant producer. Clare has extensive background in radio editing. We hope her skills will make the show sound even better in your ear buds on your commute, in the office, or wherever you listen. OH, and Julia Kent welcomed her new son into the world on April 6.

Clare is just like you, our listeners, a young professional wrapping up her studies and ready to tackle the brave new world. We give her the role of picking this week's topic, to make sure we are keeping the show relevant and true to our audience. Clare asked each host to describe their first job.

Julia Kent talks about her first marketing job at the NAC. Ross Simmonds shares his first experience as a social media trainer and strategist for the CBC. And Kristine D'Arbelles tells the story of her job as a publicist for a deaf-blind speed skater. Spoiler alert, one of the hosts gets an honorable trophy for having the coolest first experience. Can you guess which one? Listen to the full episode to find out!

Growing our podcast family is just the first step in making our podcast even better. In this episode, you will hear the voice of listener and fan Adil Skalli, who shares his ideas for a future episode. We love Adil's passion and attitude and encourage other listeners to share their ideas to, by email, on Twitter or Facebook, or send us an audio clip.

Adil's comment is a good introduction to the new direction of the podcast. Don't worry, we aren't changing too much. We will continue to bring you great content on topics that are relevant to young PR professionals. However, once and a while, we will speak to a broader audience and offer our advice for ANY young professional looking to start their career.

We close the show with a new segment called lessons learned. Each host, including Clare, shares the number one takeaway from the show.

What did you learn?

Share your opinions by writing a comment below, or on our Facebook Page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, @thecoolestcool, or @namynnob.

Direct download: YPP_108.mp3
Category:general -- posted at: 9:52am EDT

For the first time in Canadian history, a Prime Minister appointed a caucus that was 50 per cent female and 50 per cent male. When asked why he chose to make this bold statement he respond: because it is 2015.

This moment of history prompted the hosts of Young PR Pros, Kristine D'Arbelles, Julia Kent and Ross Simmonds, to discuss gender and ethnic equality in the work place.

We start the conversation with analyzing the current landscape. Ross says the best way to get more women in managing roles is to hire more women managers. These women become role models and create generations of aspiring women managers. Julia agreed, but warned about the dangers of filing quotas - i.e. hiring based on gender and not merit.

We then chat about pay equality, which is a hot topic in world news. Ross suggests we should be open and transparent about pay. Organizations should share with all their employees what everyone makes, it doesn't have to be tied to an individual, but to a title or level in the organizations. This empowers employees to ask for a fair wage. Kristine notes that young professionals don't always have the skills to negotiate pay, yet they should. She suggest doing research and using tools to figure out a fair wage.

Here are a few tools:

Have you asked for a raise? What was your experience? Would you feel weird if you got a job because your race or ethnicity over your qualifications?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_107_FINAL.mp3
Category:general -- posted at: 6:00am EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

This episode was recorded a week before federal election day in Canada. In this episode we talk about PR moments that caught our attention during the longest campaign period in Canadian history.

Here is a recap of a few trends and moments we found note worthy:

  • Sticking to a message: or not saying anything about at all. We discuss how Stephen Harper sticks to his messaging and refuses to let his opponents push him off message.
  • The online campaign: this federal election has two campaigns running in parallel with each other - one in the media and one online. We discuss the grass-root content being generated by the average Canadian and how that us effecting the campaign. We also talk about selfie votes, and how Justin Trudeau is winning.
  • Voter apathy: We end with a discussion around voter apathy and how that has affected the campaign.

So did we get it right? I guess Justin Trudeau won in selfie votes after all.

Do you have a communications moment or trend to share with us?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Direct download: YPP_105_FINAL.mp3
Category:general -- posted at: 10:09am EDT

In this episode, hosts Kristine D'Arbelles, Julia Kent and Ross Simmonds talk about tips and advice for networking. Our hosts answer common questions like how do you approach a group of people you don’t know? Are business cards really necessary? And other great tips you can take with you to your next networking event.

A few things to remember when networking:

  • Always bring business cards. Kristine encourages young professionals to use a business card as a way to showcase creativity. If you are a good designer, show off what you can do with your business card. Make it stand out among the pile.
  • Follow-up is key. Julia suggests to add people to LinkedIn after a networking event. Reference the conversation you had at the event and then set a call to action.
  • Never be afraid to say you are looking for a job. Ross loves to see young professionals offer value to potential employers. Research the employer and find out what you can do to make their life easier, then approach them at the event and offer your services. This can lead to a job opportunity.

What other tricks to you use at a networking event?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

This is a recurring topic that our listeners keep asking for. If you haven’t heard enough tips after this episode, check out some of our other episodes on networking, such as episode 48 and 29.

Direct download: YPP_104_FINAL.mp3
Category:general -- posted at: 6:00am EDT

So much good news comes with today's podcast. First, host Kristine D'Arbelles records her first episode with her new baby. He was a good little boy and napped (almost) the entire time of the episode.

Second, after almost three years, hosts Kristine and Julia welcome a new co-host - Ross Simmonds. You have heard his voice a few times before in interviews and as a guest host. Young PR Pros is very excited to welcome Ross and can't wait to hear what he has to say on future episodes.

This week's episode is about the importance of doing real-life projects while you are in school. In the Spring, Kristine sat down with professor Renée Filiatraut and her student Marley Lewington from Algonquin College to talk about the College's yearly student PR campaign - a real-world class assignment (full interview here). The assignment takes the students out of the class and encourages them to build relationships with organizations in their local community.

This prompts a discussion among our co-hosts on the importance of real-world assignments/project.

  • Ross encourages young professionals to spend less time worrying about finding a job "that pays" and spend more time finding a job that will offer good experience - even if that means taking an unpaid internship.
  • Kristine shares her experience of doing real-life assignments for her public relations diploma.
  • Julia talks about building relationships with people who helped her career during internships.
  • Ross and Kristine discuss job shadowing and informational interviews to learn about company cultures and network.

Listen to the full episode and then share your opinion.

What kind of real-world assignments did you have to complete? If your school didn't have real-world assignments, what did you do to get hands-on experience?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: YPP_103_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros is back from its long break. Where were we you might ask? Kristine D’Arbelles, founder and co-host of Young PR Pros, has been off having an amazing adventure. The adventure of motherhood. Kristine gave birth to a beautiful boy late May.

We jump right back into the swing of things, with an episode jammed packed with great advice for entrepreneurs. We invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter.

While reading an article in the International Association of Business Communicator's magazine, Communication World, Kristine has noticed a trend in the millennial generation - more and more of her friends are option for the consultant root and gaining experience before getting permanent jobs. This new trend might stem from en employer's need to see real experience on a young professional's resume. For those of you jumping into the world of consulting, read and listen on.

We start with Ross, an entrepreneur himself, who had this to say about entrepreneurship:

  • It is the best thing for your career and will make your resume stand out.
  • Technology has made consulting easy - build a worldwide clientele.
  • Build up a reputation for yourself - build your brand through social media and blogging. You don't need to be an expert, just be out there.

Julia Kent consulted for a year at the beginning of her career and said:

  • Companies nowadays - mostly non-profits and small businesses - don't have big budgets and look for freelancers and consultants all the time.
  • Find work through networking, RFPs or job boards.

Listen to the full episode and then share your opinion.

Are you an entrepreneur? How did you make the leap of faith?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: 102_Episode_102_-_And_We_are_Back_w.mp3
Category:general -- posted at: 6:00am EDT

This week, our hosts Kristine D'Arbelles and Julia Kent welcome on the show for the second episode in the row - Ross Simmonds. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter. Ross has agreed to join us from Halifax as a superb guest host to help bring new views and opinions to the show.

For episode 101, we discuss the best PR and communications campaigns. A few weeks ago, our host and roving reporter Kristine attended the University of Ottawa Public Relations Association (uOPRA) conference Connect 2 Success. The one-day conference brought together professionals from all industries of PR and communications to talk about what young professionals need to be successful in their future careers. At the conference she interviewed speakers, experts and panelists and asked them to share the best PR or communications campaign that has resonated with them throughout their careers. You can find video footage of all the interviews mentioned in this episode on our website, or on our YouTube channel.

The examples ranged from the great Tylenol crisis communications taught in all PR classes, to Dear Future Mom a campaign promoting Down Syndrome Day, to an award-winning campaign that aimed to make tea more popular than coffee, and even the Obama presidential campaign. Kristine, Julia and Ross added to the list. Here are a few campaigns we think are the best campaigns ever:

The hosts then discussed what made these campaigns memorable, what do they have in common and why do they resonate with so many people. The top three things we found were:

  • Each campaign included some elements of good storytelling
  • Campaigns with a human touch or emotional touch resonated more with audiences
  • And finally, all these campaigns followed the first commandant of communications: know thine audience

Listen to the full episode and then share your opinion.

What is the best PR or communications campaign you think should be added to our list?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_101_FIR.mp3
Category:general -- posted at: 9:01pm EDT

This week, our hosts Kristine D'Arbelles and Julia Kent record their 100th episode. Young PR Pros wants to thank our guests, listeners and anyone who has helped spread the word about our podcast. We hope we can continue to share our knowledge with young PR and communications professionals for another 100 episodes.

For our special anniversary show we invited an engaging new guest host, Ross Simmonds, to join our conversation.

Who is Ross Simmonds?

Ross Simmonds is a marketer, strategist and entrepreneur. He founded several small businesses - including Foundation, that specializes in content consulting & creation, Hustle & Grind (a subscription service for entrepreneurs) and Crate (a content marketing software - beta). Ross also shares his thoughts on marketing, business and life on his blog. And he is the author of Stand Out: The Content Guide for Entrepreneurs. You can follow Ross on Twitter, or subscribe to his newsletter.

Ross will be tagging along for the next few episodes offering his ideas and opinions on various topics that are important for young PR and communications professionals. We hope he spark new conversations and offer different perspectives on future topics.

This week's topic:

This week's topic has divided the world of PR and communications for decades now: does accreditation really help our industry?

Without missing a beat, Ross jumps in and shares his belief that accreditation is just a money grab scheme from large associations. Kristine is a little bit more on the fence and believes that accreditation might weed out those who bring a bad name to the industry. Julia makes an obvious comparison between accreditation and post-secondary school diplomas - in the end it is experience that matters, not a piece of paper.

Listen to the full episode to get in on the heated debate, and then share your opinion.

Do you think accreditation is necessary for our industry?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_100_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Are you victim of routine? Do you feel like your career isn't moving? Maybe it is time to refresh your career.

In episode 99, our hosts Kristine D'Arbelles and Julia Kent take inspiration from IABC's Communication World. In the March issue, IABC interviewed Mark Schumann who talks about the three Ds to ensure his career and communication functions move forward: diagnosis, development and delivery.

Kristine and Julia look at refreshing your career through two lenses: moving on to another opportunity, or refreshing your current role. The answer isn't always jumping to a job that pays more, sometimes you can refresh your career by making change within your own organization.

Don't forget, the next episode is our 100th episode. We have a special surprise in store for you. The surprise might involve a new voice. And this is a voice you do not want to miss.

Connect2SuccessAlso, Young PR Pros will be sponsoring the uOPRA conference Connect 2 Success. If you are attending the event, be sure to stop by and say hi to our host Kristine. Kristine will be appearing on a panel called Getting Started in the Field, as well as interviewing key speakers. We will be asking speakers to give us an example of the most impressive PR or communications move they have ever seen. We will share their responses and all our interviews over the coming months. This is the second time we participate at the uOPRA conference, check out the interviews with last year's speakers here.

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_99_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

As young PR and communications professionals, we are often expected to know everything about social media. That is why, this week on Young PR Pros our hosts Kristine D'Arbelles and Julia Kent talk about the most popular social networks, who uses them, and what companies might benefit from each platform.

We get our inspiration from AdWeek - Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015. As a side note, because it might sound confusing in the episode, the numbers we are quoting are projected new subscribers for 2015 - not current totals. You can find a full breakdown of number of users by social platform here.

Julia mentions that there are six types of social networking sites. We briefly go through each one.

The main lesson we want listeners to take away from this episode is that it doesn't matter if 1.5 billion or 300 million people are using a social network - doesn't mean your company NEEDS to be there. As a young professional entering a new job, make sure you ask your executives and your bosses what their business goals are.

And remember, if you are using social networks to build your professional brand you have your own business goals.

How do you choose which networks to use?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_98_FINAL.mp3
Category:general -- posted at: 5:25pm EDT


In Decmber 2014, the Financial Post wrote an article about how PR professionals are stepping out of the shadows that have been cast by advertising and marketing departments and have taken their proper place at the front of business success. And that is where our host Kristine D'Arbelles and Julia Kent begin their conversation.

The author of the Financial Post article says:

The rise of social media coupled with the growing importance of social responsibility are moving public relations professionals from the backroom, crafting press releases and organizing events, to the forefront of brand development and consumer engagement.

This is good news for young PR professionals. Our profession is finally showing its worth. Businesses are realizing the importance of the two-way communications of PR more than the message blasting of advertising.

So what should young professionals do with this news? Kristine and Julia make a few suggestions:

Relationships - and we are not talking about networking. When starting a new job think about how you are helping your organization build strong relationships with their clients, customers, stakeholders, etc.
Listen - it is great to know how to Tweet and how to post an engaging post on Facebook, but none of that is worth anything if you don't listen to your followers and respond to their needs/comments/questions.
Speed - listening means nothing if you can't respond in a timely manner. Of course, we don't expect organizations to respond within 30 seconds, but it shouldn't take more than 24 hours.

Stay tuned to our next episode where we talk about social media tools - such as Twitter, Instagram, Facebook, LinkedIn, etc - and how they are best used.

And of course, don't forget we want to hear from you. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: 91_Episode_97_-_PR_Emerges_from_the.mp3
Category:general -- posted at: 4:18pm EDT

Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching.

Our hosts, Kristine D'Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch.

1. Tracking the impact of social media

Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly impossible to ignore.

2. Owning owned media

According to Ann Handley, Chief Content Officer at MarketingProfs, 2015 will be the year we create and curate content customers want. The idea of brands as publishers will be more important.

3. Online advertising, testing and optimizing

Jay Baer, President, Convince & Convert says 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.

4. Wearable technology

A bit of a surprise to Kristine and Julia, but nonetheless very interesting - Mark Schaefer, Executive Director at Schaefer Marketing Solutions says by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications.

What do you think 2015 will bring?

 

Direct download: YPP_96_FINAL.mp3
Category:general -- posted at: 4:19pm EDT

In 2013, Forbes reported that one in five Americans work from home. That is almost 30 million people who work and live in the same area. For some working at home is a dream come true - you can make your own hours, no pressure of adhering to office politics and you can wear whatever you want. For others, working from home can be a complete disaster, no structure can cause stress and lack of productivity.

Regardless of where you fall, it is important to keep in mind the possibility of working from home as you hunt for a job. More and more public relations and communications agencies are going office-less, take Arment Dietrich as a good example. And with an uncertain job market, a lot of young professionals are starting out their careers as consultants working for themselves.

This week, Kristine D'Arbelles and Julia Kent discuss a few good tips for working at home. We get our inspiration from Cupcakes and Cashmere. Blogger Emily Schuman shares her experiences and top 10 tips for working from home.

They are:

  1. Get dressed every day.
  2. Create a designated work area.
  3. Set hours and stick to them.
  4. Get outside.
  5. Be smart with your money.
  6. Schedule things with other people.
  7. Take advantage of your flexibility.
  8. Keep healthy snacks around.
  9. Have a to-do list.
  10. Keep things tidy.

Catch the entire episode and see which points Kristine and Julia agree with - and see which points can apply to those working in an office setting too!

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_95_FINAL.mp3
Category:general -- posted at: 5:00pm EDT

We all get a lot of email every day. Doesn't matter if you are a student or a professional, our inbox fills up very fast. This week, Kristine D'Arbelles and Julia Kent discuss a few simple rules for emailing that will help you get through your inbox faster and more efficiently. We get to hear about some of Julia's pet peeves for fun too!

We get our inspiration this week from an article on Time.com by Eric Schmidt and Jonathan Rosenberg called 9 Rules For Emailing From Google Exec.

The nine rules for emailing are:

Respond quickly.
When writing an email, every word matters, and useless prose doesn’t.
Clean out your inbox constantly.
Handle email in LIFO order (Last In First Out).
Remember, you’re a router.
When you use the bcc (blind copy) feature, ask yourself why.
Don’t yell.
Make it easy to follow up on requests.
Help your future self search for stuff.

Listen to this episode to learn more about the nine rules and find out which ones Kristine and Julia live by.

We want to hear from you! What are your email rules? Are there any of Eric Schmidt's rules you agree/disagree with?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_94_FINAL.mp3
Category:general -- posted at: 2:07pm EDT

This week, our hosts Kristine D'Arbelles and Julia Kent talk about some good PR and how blogger relations made it happen.

Although not a completely new concept in PR and communications, blogger relations has grown into an excellent way to get your message out through a non-traditional gatekeeper. Back in the day, your only gatekeeper was journalists. If you wanted to be featured on the 6 o'clock news, you had to build relationships with the right journalists, editors, producers, etc. Today bloggers can be equally as powerful gatekeepers. In fact, some bloggers have a stronger and more dedicated followings through website hits and social media followers than the local newspaper. As a young professional entering their new career, don't discount the possibilities of a good blogger relations strategy.

To demonstrate the possibilities, Kristine and Julia share their experience as bloggers. Julia shares her experience as a book club blogger and how it landed her an interview on TV as a subject matter expert. Kristine shares her Cardel Homes story. Cardel, a local home builder, invited bloggers and their spouses to truly experience what a Cardel home has to offer - and what better way then to host a small get together complete with wine and delicious food. Bloggers got to experience first hand the versatility of the home. The Cardel example shows PR professionals and communicators that using blogger relations can go beyond the basic "pitch" and the online world.

The other lesson learned here is that young professionals are encouraged to take advantage of the blogger relations trend in PR and communications to make a name for themselves as they build a career. Improve your writing skills and get experience in social media strategies by building your own strategy to gain new followers and readers.

What about you? Have you started a blog to help build your personal brand? Do you have a good blogger relations story to share?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_93_FINAL.mp3
Category:general -- posted at: 5:08pm EDT

In this week's episode hosts Kristine D'Arbelles and Julia Kent talk about how a listener of the show went from podcast listener to career star. We tell you Sharon Cheung's story.

Some of you might recognize Sharon's name. This is not the first time she is mentioned on Young PR Pros. Sharon was the mastermind behind our popular Take uOPRA to Work series in 2013. The series followed four professionals in different PR and communication roles and industries to help new and returning students to the University of Ottawa understand the opportunities available to them after graduation. The series even won a local IABC Ottawa Excel Award in 2014.

Now Sharon works with Kristine at the Canadian Automobile Association. Kristine sits down with Sharon and asks her questions about the interview process. What did she do to put together a compelling resume and cover letter? What did she do to prepare for the interview? What did she include in her portfolio?

This episode is about a real success story. Sharon offers excellent advice on how she went from Young PR Pros listener to career starter.

We want to hear from you! Do you have a success story to tell? Don't be shy, your experience and advice could help other listeners! Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_92_FINAL.mp3
Category:general -- posted at: 3:00pm EDT

This week, Young PR Pros welcomes new listeners from the FIR podcast network. For our regular listeners you don't need to change anything, you will still continue to receive new weekly episodes through iTunes or Stitcher.

For those who don't know, the FIR podcast network, run by internationally acclaimed communicators Neville Hobson and Shel Holtz, is a collection of business podcasts on niche topics that appeal to communicators in different countries around the world. The anchor show, For Immediate Release: The Hobson and Holtz Report, is the longest running communications podcast, broadcasting business and communications advice for more than a decade. In 2013, Hobson and Holtz expanded their podcast and created a network of a dozen shows, including the popular Canadian social media podcast Inside PR, hosted by Martin Waxman, Gini Dietrich and Joseph Thornley.

For our first episode on the podcast network, we discuss the definition of the word spin. Some people see this as a four-letter bad word and want it eliminated from our vocabulary. Others see it as a flexible word with the opportunity to bend and change - or spin if you will - the definition.

Hosts, Kristine D'Arbelles and Julia Kent bring in two experts to weigh in on this debate. The first is Elizabeth Gray-Smith, Social Columnist at iPolitics. We caught up with her earlier this year at the uOPRA Let's Grow Together conference and asked her how she felt about the word spin - spoiler, she doesn't think spin needs to be a four-letter bad word.

The second expert is Gini Dietrich, CEO of Arment Dietrich and who is no stranger to the podcast, offers her view on the word spin. If you know Gini at all, you can guess what her opinion was. Here is a hint, she runs a blog called Spin Sucks.

As our hosts easily discover, there is no easy right answer. The good news is that having this conversation is important to making our industry a better place. We have come far from the days of Mad Men, but there is still more work to do.

So what can young professionals do today? Be curious and ask questions. Don't be afraid to stand up to your boss if you are uncomfortable with the task they have given you. Remember, no one gets fired for asking a question. Sometimes that is all it takes, one curious person asking the right question.

What do you think? Do you think we can change the definition? Or should we get rid of the word? Or do you have another solution? We want to hear from you. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_91_FINAL.mp3
Category:general -- posted at: 11:11am EDT

With the first week of back to school almost complete, Kristine D’Arbelles and Julia Kent share a few back-to-school tips and advice for the young PR pros.

You can read about all the tips in detail in this morning’s blog post entitle 4 Back to School Tips for the Successful PR Proo.

If you have something to add to the list, we would love to hear about it. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell@kentjulia or @mollimegasko.

Direct download: YPP_90_FINAL.mp3
Category:general -- posted at: 4:30pm EDT

This week, our hosts Kristine D'Arbelles and Julia Kent are on vacation. We thank our listeners for their patience and understanding while they take some time to relax, rejuvenate and spend time with family.

So while they soak up the sun, please enjoy this encore presentation of episode 9, which aired on May 29, 2012. A lot of the advice you will hear still applies to the changing PR and communications industry we live in today. Also, enjoy the voice of our past host Molli Megasko, who is still rocking it in New York City! We miss her dearly, but know she is doing awesome work.

Hard skills that matter

During the opening of the show, Kristine talks about a Forbes article called Five Ways to Land that Post-College Job (Even if You Graduated Years Ago). The article offers some great tips that the ladies of Young PR Pros have mentioned in past episodes. The article also serves as a nice recap of some of the great tips shared on this show.

The conversation this week was sparked by a comment left by an avid listener, Sherrilynne Starkieshe asks:

I liked your discussion of important soft skills. But which hard skill do you think are most important for starting a career in PR?

Molli starts off by saying knowing how to work around a content management system is a great hard skill to have. Molli says it is especially important for our generation. She spends a lot of time working on client's websites.

Kristine encourages young pros to learn a little bit of HTML code. This helps format and structure information on a webpage. With everything merging online, this is a skill that will definitely come in handy. Molli adds Facebook coding, or FBML, as an added bonus. Although FBML is being deprecated, learning similar tools that work on Facebook pages such as JavaScript and Social Plugins will put you ahead of the game.

Julia thinks young pros should learn how to use Photoshop or any other photo editing software. Julia and her company use GimpShop a freeware version of Photoshop. These tools are also good to use when wanting to scale down images for web or for email.

Kristine adds audio editing to the list. Although she says it is not an asset, it is a great unique skill to have. Editing audio can help if you are interested in podcasting, or if you want to send a radio journalist a quote from your spokesperson, etc.

Word processing skills are a mandatory hard skill, especially for our generation. Julia says you are valued even more if you are an expert in Word processing tools, that is, really knowing your way around equations in Excel, table of contents in Word, and slide transitions in PowerPoint. A working knowledge is mandatory, but don't put it on a resume, it is assumed and expected you know them.

Finally, Julia mentions languages as a great hard skill to have. We live in a global world. If you can save a company from having to go through another agency due to language barriers, you will be greatly valued. Also, if you plan on working in Canada, the majority of government jobs require you speak both English and French.

Any of these skills can help you stand out among the crowd.

We want to hear from you. What do you think are some good hard skills to have as a young PR pro. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell@kentjulia or @mollimegasko.

Direct download: YPP_89_FINAL.mp3
Category:general -- posted at: 11:28am EDT

When was the last time you reminded your boss about a good project you ran? When was the last time you asked for constructive criticism on your writing? How often do you talk up your teammates and colleagues?

This week, Kristine D'Arbelles and Julia Kent discuss mistakes young professionals might be making that are holding back their careers.

Our inspiration this week comes from Fast Company's You're probably making these five mistakes at work. This is not to make you paranoid, in fact, you might not be doing anything wrong, but for peace of mind it is still important to periodically look back at our job and see what we are doing - or not doing - to improve our careers.

Kristine and Julia discuss everything from handling upsets poorly, to the importance of asking questions, to walking the line between self-promotion and team work. Our hosts share their experiences and reveal what mistakes they were making at the beginning of their careers.

We want to hear from you. Will you admit to making any of these mistakes?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 88_Episode_88_-_Self-Promotion_Team.mp3
Category:general -- posted at: 9:54pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about corporate social responsibility or CSR. For those who are new to this term, CSR is the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. CSR not only does good for mother earth and our communities, it can be a great opportunity to emotionally connect with your audience - with the ultimate goal of increasing your bottom line.

Julia kicks it off by sharing what her company does in the realm of corporate social responsibility. MHPM's CSR is not just a communications tactic, but contributes to their service offerings and corporate brand. We find out that the work they put in to CSR directly contributes to increasing their bottom line.

Kristine then shares some examples of other organizations across the world that have embraced corporate social responsibility and have been recognized for their efforts through the 2014 CSR Awards at the National Press Club in Washington. The awards recognized CSR A-List and the latest inductees to the CSR Hall of Fame. Together, these organizations represent top quality work in the domain of CSR communications. If you are ever required to do some brainstorming for your boss around CSR - this is an article you want to read!

We would love to hear from you. What CSR projects have you participated in?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 87_Episode_87_-_CSR_and_its_importan.mp3
Category:general -- posted at: 8:59pm EDT

Customer service shouldn't be a foreign word to public relations and commuications professionals. Although we might not always be face to face with our organization's customers, their happiness often decides the fate of your communications department and organization.

This week, Kristine D'Arbelles and Julia Kent explore the old saying "the customer is always right" and how it applies to PR and communications.

We got our inspiration from one of our favourite podcasters, Terry O'Reilly, host of CBC's Under The Influence. On Under the Influence, Terry explores the critical shift from a century of overt one-way messaging to a new-world order of two-way dialogue. Most recently, Terry did an episode called Tales of Customer Service. He talked about an amusement park that delivered such superior customer service that other corporations asked for lessons, a shoe company you can order a pizza from and a store that actually accepted a returned product they didn't even sell just to keep their customer happy.

Not only are the stories in Terry's episode fascinating, but it reminds us that good customer service equals good communications, and vise versa. People remember people, not products, so what better way to solidify an emotional relationship with your audience than through good customer service.

We would love to hear your thoughts? Do you have a good/bad customer service story? How do you incorporate customer service in to your strategic plans?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 86_Episode_86_-_What_does_customer_s.mp3
Category:general -- posted at: 4:02pm EDT

Direct download: 85_Episode_85_-_How_to_Navigate_Your.mp3
Category:general -- posted at: 8:17am EDT

This week, Kristine D'Arbelles and Julia Kent share their experiences of good and bad meetings. Public relations and communications is a people industry, so get used to a lot of meetings in your careers.

In this episode we concentrate on in-person meetings - conference calls are a whole other story. As a young professional you might not be the one calling the meeting, but there are certain things you can do to ensure the meetings you attend are efficient and productive.

We pull some of our ideas and advice from an excellent article from lifehacker.com called How to Have a Meeting That Isn't a Complete Waste of Time. The author, Mihir Patkar, gives an extensive review of the good, the bad and the ugly of holding meetings, and offers concrete advice to hosting productive meetings.

We want to here from you. Tell us your horror stories, what was the worst meeting you have ever attended? We also want to hear the good though, what was the best meeting you ever attended?

Also, Young PR Pros will be in Ottawa, Canada on May 28 for Navigate Your PR Career hosted by CPRS Ottawa-Gatineau. If you are a PR or communications student or you have joined the profession in the last five years, then this event is for you. Navigate your PR career gives you insight on searching for a job, both full time and summer internships, and building your career once you are in. Get a chance to meet and network with senior professionals as well as young professionals who can share their experience of the current job market.

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_84_FINAL.mp3
Category:general -- posted at: 2:35pm EDT

This week, Kristine D'Arbelles and Julia Kent review an article in Canadian Living by Jackie Middleton called 8 social media mistakes that could damage your career.

Middleton writes:

Social media has made information very accessible, and the worst kind of information can hurt you professionally. One expert shares etiquette tips when it comes to your social media streams.

We explore all eight mistakes and give our own experience and opinion on each. Everything from the obvious rule of not posting nude pictures to the grey areas of adding colleagues on Facebook.

We want to hear from you. Would you add to the list? Is there anything on this list you agree or disagree with?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 83_Episode_83_-_Social_media_mistake.mp3
Category:general -- posted at: 6:00am EDT

This week Kristine D'Arbelles and Julia Kent continue their conversation with Tara Lapointe.

Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is also the recipient of the "40 Under 40" Award. She is wrapping up a year as VP, Marketing Communications of IABC Ottawa and has recently announced that she is accepting the role of incoming president for the Ottawa chapter.

We asked Tara:

What are your interview pet peeves?

Tara's main pet peeves are:

  1. Disqualifying yourself even before the interview.
  2. No cover letter - no job.
  3. Not telling the hiring manager why you want to work for them.
  4. Mistakes in your cover letter.
  5. Not reaching out to the hiring manager after sending in your resume or job application.
  6. Not doing any research before an interview and coming unprepared.
  7. Not asking questions during an interview. Need ideas for questions, re-listen to episode 20.

But find out why they bug her so much by listening to the entire episode.

We want to hear from you. What are your interview pet peeves? Are there things on Tara's list you agree or disagree with?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 82_Episode_82_-_Interview_Pet_Peeves.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros, Kristine D'Arbelles and Julia Kent record face-to-face with our guest Tara Lapointe.

Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is the recipient of the "40 Under 40" Award. She is wrapping up a year as VP, Marketing Communications of IABC Ottawa and has recently announced that she is accepting the role of incoming president for the Ottawa chapter.

Our question for Tara was:

What are the benefits of being a PR generalists?

Tara mentions three very important benefits:

  1. Being able to adapt to the next opportunity
  2. Being able to adapt and relate to a large communications team
  3. Being a specialist can limit you in the onset of your career

Tara closed the episode with her advice for young professionals:

Be open, explore widely and don't be afraid to ask questions.

We would love to hear from you. Are you a generalist? Or are you a specialists? How has either role help you shape and grow your career?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 81_Episode_81_-_Being_a_PR_Generalis.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros host, Julia Kent, is a popular girl on the University of Carleton campus. For the fourth year in a row she has been invited to speak as part of a three-person panel at the School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In episode 3, we talk about the infamous PR title. We answer your most common question: what is in a PR title? The world of public relations, communications and marketing is mixing, melding and expanding. Today, a title is just that - a title.

First, we play a clip from the panel where each individual shares their titles and a brief description of what they do in a regular day. As you will hear, there is very little correlation between tasks during an average day and the person's title.

The most important lesson learned out of this episode is to make sure you do your research when applying for jobs. The job description and title might only just scratch the surface of an average day in that role. Interview others in the organization, or ask the person interviewing you to give you a brief synopsis of an average day in their role.

We would love to hear from you. What is your title? Does it reflect your day-to-day tasks?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 03_From_Journalism_to_PR__Episode_3.mp3
Category:general -- posted at: 10:55pm EDT

As our listeners heard a few weeks ago, host Kristine D'Arbelles got to attend the CPRS student event in Ottawa called Behind the PR Scenes – an evening with Jim Watson. She was lucky enough to get a few moments with the Mayor where she could ask him one question. She asked:

Have you ever regretted sending a tweet?

In this week's episode, we share the Mayor's answer, and like the good politician he is, he says there was no single tweet he regretted. However, he did mention he regretted getting in to long conversations with people who he knew wouldn't change their mind, conversations that belabor a point and don't help anyone.

Kristine and Julia talk about our response to the Mayor's answer, the psychology of communicating and the questions you should ask when communicating with a non-respective audience.

But we want to hear from you, have you ever regretted sending a tweet? How did you react? Did you delete the post? Apologize?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 80_Episode_80_-_Regretting_Tweets.mp3
Category:general -- posted at: 6:00am EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 2, we talk about the valued skills journalists bring to a PR role.

  1. Writing, writing, and writing
  2. Networking
  3. Video, audio and image editing skills

These skills are all very important to be a successful journalist, but an even more successful PR or communications professional.

We also do a quick book review on the newly released Spin Sucks by Gini Dietrich. Check out Kristine's blog post earlier this week that gives you many reasons to acquire and read this amazing book for PR and communication professionals.

Stay tuned to episode 3 where we will discuss the various titles PR professionals use to describe their job; and we take a walk through the day in the life of each of our panelists.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did you manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 02_From_Journalism_to_PR__Episode_2.mp3
Category:general -- posted at: 10:35pm EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of Communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new five-episode series called the Carleton University Panel Series. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 1, we highlight the beginnings of the careers of the panelists, where did they get their star? And how did they transition to the industry of public relations of communications. Be it accidental or on purpose, all three panelists agreed that networking, timing and ceasing opportunities are key to being a successful young professional.

Stay tuned to episode 2 where we talk about competencies that journalism students can bring to a PR or communications role. We also take a walk through an average day of each panelist.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did yo manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 01_Carleton_University_Panel_Series_.mp3
Category:general -- posted at: 10:54pm EDT

This week, hosts Kristine D'Arbelles and Julia Kent expand on a recent Spin Sucks article titled Kelly Blazek Proves Communicators Have One Chance to Get it Right by Gini Dietrich.

The articles talks about how a senior communicator sent a very nasty reply to a young communicator looking to build a relationship. The email shocked Kristine and Julia, because Young PR Pros has been preaching the importance of building a strong network with all levels of communicators. The young professional happened to be moving to a new city and heard that the senior communicator, who also happens to an IABC communicator of the year, would make a great connection as she searched for a new job in a new city. The email response she got was not what any young professional would expect. The senior communicator called her invitation to connect inappropriate and tacky.

Young PR Pros completely disagrees with the senior communicator. In this episode we share our reasons why this story should not deter young professionals from building a network with all levels of communicators. As long as it is done respectfully. Remember, none of us got to where we are alone, including senior communicators.

We want to hear from you. What are your experiences connecting with senior communicators?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 79_Episode_79_-_Talking_to_Director.mp3
Category:general -- posted at: 12:49pm EDT

It will happen to the best of us, eventually we will all make mistakes in our career, be it a typo, a misinterpreted quote, etc. But we can all rise up from our mistakes by learning from them.

Host, Julia Kent regales Kristine D'Arbelles with a story of how a typo caused a bit of a crisis in her office. She shares her experience and lessons learned on how she overcame her mistakes.

The important lesson to take away from Julia's story, is that our superiors are very understanding if we own up to our mistakes and promise to fix them.

We want to hear from you, did you ever make a big mistake in your career? What about a typo in a homework assignment? Did you fail? What are your lessons learned?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_78_FINAL.mp3
Category:general -- posted at: 9:00pm EDT

Young PR Pros sponsored and attended Let's Grow Together 2014, hosted by the University of Ottawa Public Relations Association (uOPRA). The event encouraged students to learn about different industries within public relations and communications.

Roving reporter Kristine D'Arbelles spoke with key speakers and asked them how young PR and communications professionals entering their career today can make our industry better tomorrow.

We interviewed:

  • Carrie Croft, National Communications Manager FIFA Women’s World Cup Canada 2015
  • Elizabeth Gray-Smith, Social Columnist at iPolitics
  • Emily Scarlett, Communications and Press Manager of H&M Canada
  • Mark Monahan, Executive and Artistic Director of Ottawa Bluesfest and Ottawa Folkfest
  • Ryan Kennery, Jim Watson’s Press Secretary

You can catch full interviews with all these speakers and more on Young PR Pros's YouTube page.

We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_77_FINAL.mp3
Category:general -- posted at: 11:01pm EDT

Kristine D'Arbelles and Julia Kent come back for a second episode this week. We talk about continuing formal education after graduation. It doesn't always have to be university or college courses, there are plenty of other ways to continue learning in a formal setting.

Kristine and Julia share what they have done to keep up with trends in communications since their graduation. Julia, as the book club president, encourages young professionals to read. Kristine talks about professional development events and conferences.

Speaking of conferences, Young PR Pros will be sponsoring the University of Ottawa Public Relations Association (uOPRA) conference Let’s Grow Together 2014 Conference. The event encourages students to learn about different industries within Public Relations and Communications, similar to the Take uOPRA to Work Day series. Our key speakers and their respective industries include:

  • Ryan Kennery, Jim Watson’s Press Secretary discussing government relations
  • Elizabeth Gray-Smith, Social Columnist at iPolitics discussing corporate PR
  • Mark Monahan, Executive and Artistic Director of Ottawa Bluesfest and Ottawa Folkfest representing the music industry
  • Emily Scarlett, Communications and Press Manager of HM Canada
  • Carrie Croft, National Communications Manager FIFA Women’s World Cup Canada 2015 discussing sports in PR

To learn more or buy tickets visit the conference website.

Kristine will be a roving reporter for the podcast, interviewing speakers and attendees. If you are attending the conference, make sure to say hi to Kristine.

We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_76_FINAL.mp3
Category:general -- posted at: 6:30am EDT

This week Kristine D’Arbelles and Julia Kent talk about crisis communications. We concentrate on a recent crisis that happened in Edmonton, Alberta in Canada. You can read the story of the pipe bomb here.

However, we are not here to judge whether or not the passenger should have been allowed to board the plane, we talk about how the Canadian Air Transport Security Authority (CATSA) reacted to the crisis.

But, we don’t always want to dwell on the bad news. Young PR Pros is asking our listeners to share their stories of good examples of crisis communications. We will put together an episode in the coming weeks that highlights the positive lessons learned from organizations or individuals that handled a crisis properly. Don’t forget to share your ideas!

In this episode, we also talk about journalism integrity. The media might seem like it is always out to get your company, but in reality, there are journalists out there that follow good ethics. Yes, there might be some bad apples, but so doesn’t communications. Young PR Pros wants to give a shout out to our colleagues on the other side of communications and thank them for helping us spread the good message about our organizations, for telling the fun stories that help our organizations grow. We hope that we can return the favour by always being honest and, as much as possible, available for comment.

Share your ideas of good crisis communications, or share a story of how you worked well with our journalism colleagues. You can share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_75_FINAL.mp3
Category:general -- posted at: 1:57pm EDT

Welcome 2014! As our first episode of 2014, we talk about a not-so-secret multi-million dollar business. The business of fake Facebook likes and Twitter followers.

The CBC reported that celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore "click farms," where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.

Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value. So today, hosts Kristine D'Arbelles and Julia Kent talk about the ethics of fake social activity.

We want to hear what you think about fake social activity. Do you support it? Have you seen examples of it?

As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_74_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This time of year is the best time to reflex, review and learn from your experiences in the past year. But in this episode, Kristine and Julia thought we would take a more holistic glance at not just the past year, but the entire podcast.

Young PR Pros has listeners from across Canada, the United states, the U.K. and India. Here is a heat map of the globe to show you where your fellow YPP listeners reside:
young pr pros heat map

The top five most popular cities that listen to YPP are:

  1. Ottawa, Canada
  2. Toronto, Canada
  3. Phoenix, U.S.
  4. New York, U.S.
  5. London, U.K.

We also reviewed what our listeners like to hear. Here are the top 10 most listened to episodes:

  1. Take uOPRA to Work Day: Episode 2 - Lifestyle and Entertainment with Ottawa Fashion Week
  2. Take uOPRA to Work Day: Episode 1 - Technology with MediaMiser
  3. Take uOPRA to Work Day: Episode 3 - Communication Agencies with MediaStyle
  4. Episode #65 - Tips for Public Speaking
  5. Take uOPRA to Work Day: Episode 4 - Government Relations with Fleishman-Hillard
  6. Episode #68 - Peer Pressure
  7. Episode #66 - PR Compensation Not Keeping up with New Skills
  8. Episode #25 - Who to follow with @TheCoolestCool
  9. Episode #12 - Resumes designed to succeed
  10. Episode #21 - Who to follow with @recruiterjax

As a communicator it is very important to follow local, national and international current affairs. Here are stories you should not forget in 2013:

  1. South Africa's first black president and anti-apartheid icon Nelson Mandela dies at the age of 95
  2. The birth of Prince George
  3. The never ending story of Rob Ford
  4. The Canadian Senate expense scandal

But sometimes, the news we think is important is not as meaningful to others. Here is Google's Zeitgeist of the top searches in 2013.

Thanks to all our listeners for an amazing 2013. We look forward to hearing your ideas for new episodes in 2014.

Happy New Year!!

As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_73_FINAL.mp3
Category:general -- posted at: 9:02pm EDT

Only a couple days left before Christmas. The exams are done for the semester, holidays are here where much needed family time and relaxing await you.

Following suit from last's years Christmas break to do listKristine D'Arbelles and Julia Kent decided to share some ideas on what young professionals should be doing over the holiday break.

No surprise, the first thing on our hosts' lists is reading. Some of our listeners gave some excellent suggestions like:

We also talk about the importance of pop culture in a PR and communications world. That is why Kristine finally gave in and is reading the Hunger Games. With millions of books sold across the world, it is bound to be an important reference for this generation.

But almost as important as pop culture, is the classics. So take the time this holiday break to catch up on 1984 or To Kill a Mockingbird.

Split your reading in two this holiday, between fiction and a terchnical book that might help build a skill in PR and communications. Here is a good list put together by Result Map.

And most importantly... RELAX!

Young PR Pros wants to wish you all an amazing holiday season!

We want to hear from you? What are you doing over the holiday break? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_72_FINAL.mp3
Category:general -- posted at: 12:00pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about the post-PC world - the world of mobile. Our topic idea was fuelled by a Globe and Mail article called We’re post-PC and mobile-everything, but where’s the love? written by Navneet Alang.

Kristine and Julia compare the companies they work for. The Canadian Automobile Association integrates mobile in a lot of their strategies, while MHPM doesn't. However, that doesn't mean one is better than the other. We discuss how different organizations have very different audiences, which warrant different communications strategies.

Although mobile may not be mandatory for all audiences out there, as we are becoming an increasingly mobile world, it should always be in the back of our minds.

We want to hear from you? Have you been in a recent communications strategy brainstorm at work? Has mobile come up? What about the student listeners? Are you learning about mobile strategies? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_71_FINAL.mp3
Category:general -- posted at: 9:24pm EDT

This week, Kristine D'Arbelles and Julia Kent talk about the PR chaos surrounding the mayor of Toronto, Canada's largest city, Rob Ford.

We explore the controversial drug videos and press conferences, to the puzzling amount of Rob Ford supporters. We ask ourselves, who is running his PR strategy and what is their plan?

Then we play Julia's favourite game: what would be your advice if you worked for Rob Ford. And Julia's only rule was that you cannot say "I Quit".

A nice recap of the situation was nicely captured by Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office, in a CBC article:

"It just continues to be one of the most unconventional and mind-boggling communications strategies that I've ever seen in my life," says Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office.

"I don't know how in one day you go from your brother demanding that the police chief resign, to you admitting that you smoked crack cocaine, and you calling a press conference where everybody thought you were going to resign and then, instead, announcing that you are going to run again in the next election for mayor — and you're not leaving.

"It just indicates complete chaos to me."

We want to heat from you. Have you been following the Rob Ford story? What do you think of his strategy? What kind of advice would you give him in a time of crisis like this? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_70_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine D'Arbelles and Julia Kent are actually sitting face to face for the recording. You can just hear the excitement in their voices. A more human connecting recording deserves a chat about being human. How to be a social human organization to be exact.

A couple of days ago, Gini Dietrich posted an article about how Home Depot tried to mitigate a social media crisis. Although it may seem that they followed the step-by-step process of how to get out of a social media crisis, the company left one tiny factor out: they forgot to be human.

This conversation leads Kristine and Julia to remind young professionals of the importance of being a human behind your social media accounts.

We also debate what is considered a fireable offence. Home Depot ends up terminating the social media agency and the employee who sent the Tweet. We all make mistakes, did Home Depot go to far? Julia shares with us some social media bloopers of her own.

We want to hear from you? Share your social media bloopers with us? Do you think Home Depot was right? Share with us how you try and stay human on social media. You can post your comments below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_69_FINAL.mp3
Category:general -- posted at: 5:23pm EDT

This week, Kristine D'Arbelles (no, this is not a new host - remember, Kristine got married) and Julia Kent talk about peer pressure.

Often times as young professionals we feel intimidated in a meeting room with senior managers and vice presidents. When asked our opinion, we might bite our tongue and go with the room to please everyone. However, this is not always good for you and your career, or even for the company you work for.

We got this week's topic idea from Big Leap Creative in their article titled What 5th Grade Peer Pressure Can Teach Us About Achieving SuccessLisa Gerber shares the story of how her sister went against her whole classroom because she knew she was right.

She was proud of herself back then for taking the risk and being the only one in the room to raise her hand for the right answer. It’s too bad, she said, that she only did it 80 percent of the time, but she couldn’t muster the nerve all five times. It’s much easier to go with the majority and she had run out of energy.

Kristine and Julia talk about stricking the balance between observing from your senior managers and sharing your opinion when you feel they are wrong. We have to be honest with ourselves, we are less experienced, so we might be wrong in our thinking and trusting those with more experience can pay off. However, a fresh pair of eyes sometimes is exactly what a communications project needs.

It is important to find the right balance and that is why we recommend finding a work place that allows you to freely share your opinion and ideas as well as explains why your ideas might or might not work.

We want to heat from you. Did you ever speak up during a meeting to share your opinion. How was it received? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_68_FINAL.mp3
Category:general -- posted at: 1:57pm EDT

Kristine Simpson and Julia Kent are back recording. The big news this week is Kristine just got married! She had a beauitful wedding and couldn't be happier with how things turned out. 

Now that she is married, she has decided to changer her name and assume her new husband's last name: D'Arbelles. 

Julia interview Kristine and asks her about the opportunity and challenges of changing your name. We also explore some tips and advice if you happen to decide to one day change your name too. 

Direct download: YPP_67_FINAL.mp3
Category:general -- posted at: 1:49pm EDT

Kristine Simpson and Julia Kent are back at it this week. After completing a four-part series called Take uOPRA to Work Day, we learned you can apply your communications in a variety of different fields. In this episode, we talk about how those communications skills might be worth more - or less - than you thought.

The popular online PR news site, PR News, published an article called The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skill sets, which talks about how some of the popular skills used in today's communications role, might not be the essential element for career advancement.

Here is a brief recap of which PR skills are perceived as most important for career advancement. However, remember, as Julia and Kristine discuss, these numbers might change as our generation advances.

pr compensation

You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_66_FINAL.mp3
Category:general -- posted at: 10:19pm EDT

This episode sponsored by the University of Ottawa Public Relations Association (uOPRA) features Nicolas Ruszowski of Fleishman-Hillard alongside uOPRA President Sharon Cheung and Young PR Pros host Kristine Simpson.

Releasing the fourth and final episode of our 4-episode podcast, Take uOPRA to Work Day, we were thrilled to sit down and chat with the cool, calm and collective Nicolas Ruszowski, the esteemed senior vice president, partner and general manager of the Fleishman-Hillard's Ottawa office, to discuss public affairs and what is expected of students in the government relations industry. His honest telling of what to expect gives great insight to students on portfolios, contacting professionals and even in health communications

Being a conservative government city, Ottawa offers many public sector job opportunities. Take advantage and lead the crowd through listening in on Nic's solid advice.

Thank you for listening in our special podcast series, Take uOPRA to Work Day! This is the last episode to our four-part series of zoning in on different industries within PR. For more information on the uOttawa Public Relations Association please visit their blog, uopra.ca, where their students offer course reviews, PR company spotlights and PR event reviews (such as the recent Calypso PR Crisis and of the CPRS National Conference - Conversations 2013).

We want to hear from you. How did you enjoy the series? Do you have questions for any of our guest hosts? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: UOPRA_04_FINAL.mp3
Category:general -- posted at: 8:17am EDT

This episode sponsored by the University of Ottawa Public Relations Association (uOPRA) features Ian Capstick of MediaStyle alongside uOPRA President Sharon Cheung and Young PR Pros host Kristine Simpson.

Releasing our third episode of our 4-episode podcast, Take uOPRA to Work Day, we were thrilled to sit down and chat with Ian, who has published works in the Ottawa Citizen, the Globe and Mail and PostMedia newspapers across Canada, to name a few, and is a regular on CBC’s Power and Politics.

Sharon asks Ian what MediaStyle looks for when recruiting new team members. Ian mentions government relations and we discuss unpaid internships.

A unique feature of MediaStyle is that they offer workshops for clients and students to learn about various topics such as video production and social media. Join in on the episode to learn more and make sure to listen in to our last edition to the podcast series.

[insert video]

Take uOPRA to Work Day will send you all off featuring Nicolas Ruszowski of an international leading PR firm, Fleishman-Hillard discussing the PR industry that is government relations.

Visit www.uopra.ca for more information on the uOttawa side of the PR program here in Ottawa. The blog includes Communication course reviews, company spotlights, and event reviews such as the CPRS 2013 National Conference, Conversations 2013.

We want to hear from you. How are you enjoying the series? Do you have questions for our guest hosts? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: UOPRA_03_FINAL.mp3
Category:general -- posted at: 6:00am EDT

What does it take to succeed in the PR Fashion Industry? Since joining the Ottawa Fashion Week (OFW) team in 2011, Operations Manager Payton Kennedy has seen many changes in the PR Coordinator role. 
One thing remains true: the position involves an industrious character. OFW invites Young PR Pros into the world of publicity and catwalk preparation as it celebrates its 10th season for our four-part series, Take uOPRA to Work Day. We talk about some skills that come along with the position. With 17 designers currently on the Spring/Summer 2014 roster, Payton gives Young PR Pros hosts Kristine SimpsonJulia Kent and uOttawa PR Association (uOPRA) President Sharon Cheung some insight on how this volunteer-based event flourishes.

To read the full article, visit our blog at youngprpros.ca.

Direct download: UOPRA_02_FINAL.mp3
Category:general -- posted at: 6:00am EDT

As the summer comes to a close and a new semester begins, students start gearing up for the back to school rush and prepare for a successful year of studies. For the month of September, Kristine Simpson and Julia Kent, hosts of Young PR Pros, have teamed up with the uOttawa PR Association (uOPRA) and executive member Sharon Cheung to discuss PR in four industries within the profession. Take uOPRA to Work Day is a four-part podcast series that serves as a resource for better understanding the industries of technology, lifestyle and entertainment, communications agencies and government relations.

This week, Kristine, Julia and Sharon kick off the series with MediaMiser’s HR Manager, Shirley Schiavo, who will be giving some insight into the recruitment process and important skills and experience. Located here in Ottawa, MediaMiser specializes in media monitoring and analysis. MediaMiser’s software collects and manages news coverage from traditional (newspaper, television) and social media (Facebook, Twitter) sources. Shirley, who graduated from Public Relations at Algonquin College, has a strong understanding of what the hybrid tech and PR company is seeking in new team members.

As Take uOPRA to Work Day spotlights four industries within PR, we ask Shirley about major differences between PR in technology and PR in other industries such as Fashion, Music and Government.

Looking to build your library of books? Shirley names a few key people and books to follow if you want to work in PR in the technology industry!

Next week’s we take a look at the industry of lifestyle and entertainment. While this can be a broad topic in itself, we concentrate on the fashionista listeners out there. We will be featuring Ottawa Fashion Week as their Spring/Summer 2014 show approaches.

We want to hear from you. How are you enjoying the series? Do you have questions for our guest hosts? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: UOPRA_01_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine Simpson and Julia Kent talk about Gini's Dietrich blog post about Six Tips for Better Public Speaking.

Julia starts with her pet peeve: death by power point. Julia stresses the important of less text and more images on your slides. Kristine shares her advice that each slide should represent one idea. She encourages professionals to look at their presentation and figure out what the main messages, or the key take aways. Then make sure to have a slide per take away. It is okay to have only three slides for a 45 minute presentation.

And, when thinking of take aways, Gini Dietrich encourages professionals to think in tweets when they present. Julia says she still remembers key take aways from Gini's presentation about Marketing in the Round because her messages were clear and concise.

And finally, Kristine and Julia discussed the importance of a title and a good description for young or young at heart professionals doing presentations at events or conferences.

What are your tips for the perfect presentation? What do you do to prepare for a presentation?

You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_65_FINAL.mp3
Category:general -- posted at: 4:00pm EDT

What if the rules we've been taught to live and build our careers and companies around were no longer valid?

A heavy and scary question for some, that could mean the complete overhaul of how we look at life as we know it. This week, Young PR Pros hosts, Kristine Simpson and Julia Kent, explore the new life rules with Mitch Joel. Mitch is the author of Control Alt Delete: Reboot your business, Reboot your life, Your future depends on it. Mitch, named the Rock Star of Digital Marketing and one of North America's leading digital visionaries, is also the president of Twist Image, one of the largest independent digital marketing agencies in North America.

We start the episode off by taking about how the way we work and do business is moving faster than most of us can follow. Mitch offers his insight in to how we can navigate and adapt to the fundamental changes in society today.

As a follow up to a question Gini Dietrich asked in an Inside PR episode, where Mitch shared a story about a professional who had it all - the American/Canadian dream - yet she was not happy, Kristine asks if the "American" or in our case the "Canadian" dream dead, what should young professionals do when starting out their careers? Mitch offers some great advice, most notably, don't think lineally. In today's career landscape, the average professional might have five to six career changes in a lifetime. This should not be scary, says Mitch, but an exciting new way to experience lots of different opportunities.

Then we switch gears a bit, Julia asks Mitch about the experience of writing a book. A fascinating tale of unique surprises and hard work. However, Mitch reminds us that any project worth doing, is a project that should be daunting. And if you set yourself up for success, you will be successful.

We end the show with a discussion about the importance of networking and being part of a professional association. Julia asks about Mitch's involvement in the Canadian Marketing Association. Mitch is a huge advocate of getting engaged in your community and your industry. He reminds young professionals to go in to an association not with the mentality of what will "I" get out of this, but what can I bring to the association and to the people I meet.

A most fascinating conversation this week indeed. Thank you Mitch for coming on the show and sharing your insight. If you are interested in reading Mitch's latest book, you can purchases it on Amazon. Also, thank you Gini for making the connection. We love you Gini!

And thank you, as always, to our listeners. We want to hear from you. What do you think of the current world we live in. What fundamental changes have you experienced in your quest for a career?

You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_64_FINAL.mp3
Category:general -- posted at: 10:52pm EDT

This week, Kristine Simpson and Julia Kent welcome William Johnson back to the show as a guest host to talk about morning routines.

William, or better known as @socialeccentric on Twitter, surveyed more than 20 young professionals in the Ottawa, Canada area and asked how the best of us start off are days.

The Results

About 30 per cent of the respondents reported being up by 6:00 a.m. or earlier, as a result of an alarm or perhaps a pet or a significant other. William was surprised to hear that a plurality of them workout first, before anything else when they wake up, including Kristine (when she is not too tired). Julia and Will think Kristine is just crazy!

Consuming coffee, walking dogs, and checking emails and social media also rank first in many of the task lists. Over half made note of specific breakfast dishes they prepare, with eggs, fruit, yogurt and smoothies listed as the food items of choice. And 35 per cent claimed to check their work email before they actually get to work. And as expected over 60 per cent consume coffee or tea.

What is the proper way to wake up then?

The discussion during this week's podcast truly revealed that everyone is different. Despite the countless articles out there that talk about how the right way to start your day and how the top executives wake up, the important thing to remember is to think about your energy and figure out what makes you productive.

Will says that the best way to figure out the routine right for you is to test things out. Luckily, the average person has more than 25,000 mornings to test wake up routines.

Julia was left with just one question at the end of the show... WWGD, which translates as What Would Gini Do. How does Gini start her morning, check it out on Spin Sucks.

We want to hear about your morning routine. How do you wake up? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_63_FINAL.mp3
Category:general -- posted at: 11:50am EDT

This week, Kristine Simpson and Julia Kent talk about the power of body language and how it can shape who you are.

We pull this week's topic from a TED Talk by Amy Cuddy a social psychologist and a professor and researcher at Harvard Business School, where she studies how nonverbal behavior and snap judgments affect people from the classroom to the boardroom.

Body language is a powerful thing, says Cuddy. The facial expression of a politician can affect 72 per cent of his or her vote outcomes, emoticons used in online negotiation can lead you to claim more value from that conversation if used properly. But more importantly, our body language affects how we feel about ourselves and then reflects that image back to the world.

First we discuss how your body posture during an interview can make or break your chances of getting a job.

We then discuss Cuddy's concept of power posing. In her TED Talk, she talks about how there is a slight gender gap when it comes to nonverbal cues. Cuddy watches her students walk in to class and see the men try to occupy a lot of space, and stick their hand way up in the air, while the women calapse on themselves. This attributed directly to their marks - those who showed strong power posing had higher marks. So Cuddy asked herself, if you change your posture and fake your posture to a more power posing posture, will your brain interpret that as confidence?

To test her hypothesis, Cuddy had people come in and for two minutes sit in a power posing position. The individual's testosterone level - which is the chemical in your body that increases when you feel more confident or powerful - increased by 20%. Just by sitting in a certain position.

Kristine and Julia wrap up the show by sharing how their posture helps their self-esteem. Julia mentions that it is more than just posture, but there are pre-interview routines you can follow to help you increase your confidence before an interview.

You can view the entire TED Talk with Amy Cuddy here.

Do you have a pre-interview routine that helps you walk in to an interview with confidence? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_62_FINAL.mp3
Category:general -- posted at: 11:48am EDT

Do you ever get a random connection request on LinkedIn? It is from someone who have never heard or. Or perhaps it someone you don't remember meeting. Are you the type of person who just hits accept, or are you more guarded with your LinkedIn network?

Young PR Pros' good friend William Johnson, Mr. @socialeccentric on Twitter, recently wrote an article in Career Options Magazine about what to do with LinkedIn requests from people you’ve never met.

Kristine Simpson and Julia Kent discuss the subject and give their experience with adding the unknown LinkedIn connections.

We also discuss the difference between a valuable network online network versus a large empty network.

But we want want to hear about your experiences. What do you do when you get an unknown LinkedIn connection? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_61_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine Simpson and Julia Kent respond to a question from our good friend and devoted listener Sarah Bustard. She asks:

Sarah Bustard @sarahbustard
@YoungPRPros Looking for topics? I'd be interested in hearing @Kristinesimpson and @kentjulia's thoughts on this bit.ly/12eeREz

The article entitled Communications Strategists Deliberated on 60 Million in Cuts at Environment Canada, talks about how communicators were invited to attend a c-suite and major business meeting in order to be better prepared.

First Kristine and Julia talk about the positives of having communicators in these meetings. They also discuss how young communicators can work their way in to these meetings.

“This allowed an analysis of communication issues, stakeholder reactions and public perception to be weighed during the consideration of each and every proposal and had the added advantage of having communications staff familiar with the proposals, and ready to hit the ground running once the decisions were announced.”

Then, Kristine reacts to the negative stereotypes of the industry and gives her rebuttal to how some believe that communicators are simple there to communicate the decision and have no place in contributing to the business decisions.

“That sounds a bit backwards to me,” said Gary Corbett, president of the Professional Institute of the Public Service of Canada, which represents about 60,000 government scientists and professionals. “It’s wrong for communications people to be involved in deciding what decisions to make. Communications people are there to communicate the decisions after they’re made. It seems the government is just being political rather than (doing) what’s in the best interests of Canadians.”

We want to hear from you. Where do you stand? Should communicators be included in c-suite level meetings? And what are your suggestions to helping young professionals get in to those meetings too? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_60_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, hosts Kristine Simpson and Julia Kent talk about the ways the job search has changed. Your parents may have instilled job searching lessons in you as a child, but some of those lessons no longer apply.

In a Huffington Post article written by Joshua Waldman called 10 Ways The Job Search Has Changed, it says job searching has changed dramatically over the past few years. If you want to succeed, you’ll have to take a much different approach than you did previously.

Kristine and Julia comment on a few points in the article:

  1. Google has replaced the resumé. SEO is more important today than it ever was. Kristine shares some tricks on how you can make sure you look good on Google.
  2. A summary of your work history is enough. As mentioned in episode 53, there are 2000-3000 new PR and communications graduates every year in Canada. It is a competitive world out there, so summarize in a cover letter or at the top of your résumé why you should be the chosen candidate.
  3. Relationships come first, resumés second. Julia reminds the audience that the majority of PR/communications/marketing jobs are achieved by who you know and not what you know. Young PR Pros gives a bunch of useful tips on networking and building relationships in episode 48.
  4. Employers only care about what they want. Kristine reminds young pros your job search is not about you, but about the company. The best way to get a job is to find out what the company's business goals are and show how you could fulfill that need.
  5. Work gaps aren't big problems. Julia shares her work background to demonstrate that a diverse background with a few breaks can actually be good for your job search.
  6. And finally, Kristine errs on the side of caution when reading number 3: social proof is a must. Although it is nice to have letters of recommendations, Kristine doesn't beieve in LinkedIn endorsements, she shares her reasons and gives young pros other alternatives to social proof.

We want to hear from you. What is missing from this list? How do you think the job search has changed over the years? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_59_FINAL.mp3
Category:general -- posted at: 10:50am EDT

This week, Kristine Simpson and Julia Kent add another episode in the bank of our Who to Follow series, where we profile young and young at heart PR professionals that deserve your follow on Twitter.

Today's profile is not of an individual person, but of a hashtag called #Jobline. Jobline is a highly targeted and effective job advertising service for Communications and Marketing professionals in Ottawa. The positions posted can include opportunities in communications, marketing, public relations, government and media relations, writing, editing and translation services, and more.

The hashtag #Jobline, created by IABC Ottawa - more specifically, Kristine, who also happens to be the Director of Jobline - is more than just tweets of job openings in Ottawa, it also has links to résumé building articles and interview tips. In fact, Young PR Pros tweets have been featured with the #Jobline hashtag before.

While Young PR Pros looks at the PR and communications industry as a whole from the eyes and ears of the young and young at heart professionals, following #Jobline will get you access to articles and tips on the hard skills of PR and communications.

Here are a few examples of #Jobline tweets.

We want to hear from you. Who do you think should be profiled as part of our next Who to Follow episode? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_58_FINAL.mp3
Category:general -- posted at: 12:07pm EDT

Hosts, Kristine Simpson and Julia Kent, are really excited about this week's topic. Julia introduces this week's topic: a TED Talk by Meg Jay called Why 30 is not the new 20.

Lately it feels as if 25 is just a bit too young to get serious. In her psychology practice, her book The Defining Decade, clinical psychologist Meg Jay suggests that many twentysomethings have been caught in a swirl of hype and misinformation about what Time magazine calls the "Me Me Me Generation." The rhetoric that "30 is the new 20," she suggests, trivializes what is actually the most transformative period of our adult lives.

  1. Forget about having an identity crisis, get identity capital. Do something that adds value to who you are and make every experience count.
  2. Don' fall in to the urban tribe. Avoid hanging out with the same people all the time, expand your network. She says weak ties are where real opportunities arise in life. A weak tie is a friend of friend of friend. As Young PR Pros has preached in the past, this strengthens the message of the importance of networking and building a strong network of valuable friends and prospective employers. Remember half of new jobs are never posted.
  3. Pick your family. You can't pick your mother, father, brother or sister, but you can pick your close friends and spouse. Jay says uses the analogy of musical chairs. When you are twentysomething dating is fun, everyone is just running around. But when you hit 30 or 35, people start sitting down and often people will sit in the closest chair to them because it is convenient. Don't set yourself up to have an empty chair. Each relationship you choose, each job you choose, make them count. You don't have to have all the answers and you might make mistakes, but your twentysomething years are the time to have those "aha" moments.

You can view the entire TED Talk here

We want to hear from you. What are your thoughts on Meg Jay's talk? Post your comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_57_FINAL.mp3
Category:general -- posted at: 3:56pm EDT

This week, Kristine Simpson and Julia Kent answer a big question: how can young PR professionals get rid of any negative PR stereotypes.

A question, Kristine asked while she attended Conversations 2013, the CPRS National Conference in Gatineau. As you go through the lessons below click on the bold links. they will direct you to the full interview on YouTube. 

Here is what she learned:

  • Evan Solomon, a reporter by trade, reminded us that the PR industry lacks authenticity. Lack of authenticity results in mistrust. He says we need to get that trust back by being spontaneous and breaking free from canned messages.

On that note, Kristine reminds our readers it is all about building relationships and makes reference to an article called Media Relations 2.0. The standard news release is dying, build a relationship with journalists instead.

  • Dan Tisch says we too often define ourselves as the things we do - i.e. media relations, social media - when we should be looking at the value of what we do. Dan also encourages young pros to make business literacy your number one goal in your education and training. Understanding the business of your organization will help you understand the value PR brings to an organization.
  • Terry Fallis quotes the first line in his new book, Up and Down, "Welcome to the dark side," says the agency manager to the new recruit. Terry says the image that PR is the dark side still exists and encourages young pros to not just do PR for their companies, but for the PR industry as well.
  • Ira Basen, a producer with CBC, says we have to find out what the negative sterotype is and thens imply stop doing it. but in general, he says we should be truthful and honest. Ira also reminds young pros that this is a big burden to carry on one person's shoulders. We shouldn't be responsible for the industry's reputation, just our own. If everyone worries about their own reputation and makes an effort to do good PR, then the industry will grow.
  • Alexandra Samuel makes reference to a familiar idea: breaking down the silos. She says young pros enter the work force in a silo - the social media expert. But social media is more than just a job these days, it is our entire industry. She encourages young professionals who get stuck in the social media role to remind your superiors you are more than just a tweeter. You are building relationships.
  • To finish off the conference, CPRS held a panel called the Future of PR. The panel included Dan Tisch, Jean Valin, Stephanie Lawrence and Vince Power and was moderated by Bruce MacLellan. Here are a few comments the panel made about improving the industry's stereotypes:
    • Redefine what we do from a service to value. We look after the company's reputation, that is valuable.
    • Reflect the values of an organization through our communications. PR can be the gateway to showcasing the value of trusting an orgyanization.
    • Call out bad practice. Don't let people get away with bad PR, because it is not PR, it is just lies.
    • Remind the world that PR does more than just communications for an organization, but often we are the ones behind the corporate social responsibility initiatives, helpiong local and global communities.
    • Be part of a professional organization where we can work together towards international standards. Everyone in a professional organization such as CPRS or IABC should hold each other accountable.

Finally, don't let this blog post just sit here. Start a conversation with your boss, your peers, your colleagues, your friends and see how you can change PR and eliminate any negative stereotypes.

You can get full access to all the content from Conversations 2013 through our Facebook tab, on our Pinterest board or on the #CPRS2013 YouTube playlist.

We want to hear from you. What PR would you do for the PR industry? What do you do on a daily basis to eliminate any negative PR stereotypes? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_56_FINAL.mp3
Category:general -- posted at: 3:01pm EDT

Young PR Pros producer and host, Kristine Simpson, will be attending the CPRS National Conference this weekend as a roving reporter for the podcast. Her job while she is there is to get answers to one big question:

What can young PR professionals do to change the negative stereotype of our industry?

PR is not just PR anymore, PR is marketing, it is social media engagement, it is corporate communications, it is media relations, it is public affairs, and so much more. We are not spin doctors and we are not all like Samantha Jones from Sex in the City. We are here to build meaningful relationships between an organization and its audience.

This year's CPRS National Conference is called "Changing the Conversation". Kristine will talk with the top minds in our industry to find out how young professionals can change the conversation around our industry. What can we do today that will make our industry better? What can we do within our industry to change a business, a society, or even the world?

PR is so much more than what is jotted down in a dictionary. It has a potential to make real change in this world.

Will you be attending the CPRS National Conference? Young PR Pros wants to meet you. Tweet us during the conference, or say hi to Kristine while she wanders the halls with her camera and recorder.

Stay tuned next week when we reveal how professionals answered our big question.

Direct download: YPP_55_FINAL.mp3
Category:general -- posted at: 7:41pm EDT

This episode was sponsored by CPRS Ottawa-Gatineau. Attend the CPRS National Conference in June. Visit conversations.cprs.ca for more information.

This week concludes our three-part series called Navigating Your Career. First we started with Getting the Job with Ken Anderson, then we explored how to Keep and Excel at Your Job with Tracey Baker.

In episode 54 we chat with Charlene Gaudet, a director of communications in the Government of Canada. Charlene shares with us how to determine if/when a young professional is ready for a more experienced/senior role.

Julia Kent shares her story of moving up in her own company, while Kristine Simpson talks about the importance of making a business case when asking for a more senior position.

Young PR Pros sat down with Charlene to ask a few question at the CPRS Navigating Your Career event last month. Here is the full interview:

You can also listen to her entire talk, including a more detailed review of the Accredited Public Relations designation, and more: Click here.

We want to hear from you. Have you asked for a promotion? How have you advanced your career? Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_54_FINAL.mp3
Category:general -- posted at: 11:02pm EDT

Direct download: Charlene_Gaudet_full_presentation.mp3
Category:general -- posted at: 11:33pm EDT

This episode was sponsored by CPRS Ottawa-Gatineau. Attend the CPRS National Conference in June. Visit conversations.cprs.ca for more information.

Last week we aired the first episode in a three-part series called Navigating Your Career. At the CPRS Ottawa-Gatineau event called Navigating Your Career: The First Five Years, Kristine Simpson got to interview three professionals and ask about differen stages in building your career.

Last week we spoke to Ken Anderson about getting the job. This week we talk to Tracey Baker, Director, Education, CPRS National, about keeping and excelling at the job as a newcomer.

We started the episode with a conversation about the Public Relations Knowlegde exam. Just one of many examples of how you can demonstrate initiative and stand out among the crowd of thousands of graduating students.

Then we discussed the importance of being associated with a professional association. We talked about the benefits of networking with other members of the association, volunteering and professional development.

Finally we end the show with a conversation on learning plans. Julia shares her experience with learning plans.

At her presentation we sat down with her and asked a few other questions. The full interview can be viewed here.

You can also listen to her entire talk at Navigating Your Career, including a more detailed review of the Public Relations Knowledge exam, how to stand out, and more: Click here to listen.

We want to hear from you. Tell us how you excel at your job. Post your story on our blog at youngprpros.ca or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_53_FINAL.mp3
Category:general -- posted at: 11:31pm EDT

Direct download: Tracey_Baker_presentation.mp3
Category:general -- posted at: 11:48pm EDT

This episode was sponsored by CPRS Ottawa-Gatineau. Attend the CPRS National Conference in June. Visit conversations.cprs.ca for more information.

Julia Kent is back from her holidays. She is well rested and thankfully avoided any sun burns!

A couple of weeks ago, Kristine Simpson attend Navigating Your Career: The first five years hosted by CPRS Ottawa-Gatineau.

For the next three episodes we will navigate through three stages of the first five years of a young professional's career. Along the way, we will hear from three experts.

The first stage is getting the job. We catch up with Ken Anderson, vice-president at Delta Media PR, who talks about how to determine the right fit for your first job. Ken says three things:

  • Target your approach. Find the organizations that fit your skills and interests.
  • In an interview tell them what specifically interests you about that company and why. This demonstrates your intelligence and eagerness for the job.
  • And finally, relate your education, experience and interest to what that organization does. Show them you are the right fit.

After his presentation we sat down with him and asked a few other questions, here is the full on YouTube.

You can also listen to his entire talk at Navigating Your Career, including his explanation of his famous CHIP & DIP approach to finding a job: http://traffic.libsyn.com/youngprpros/Ken_Anderson_Full_talk.mp3.

We want to hear from you. Tell us how you found the right fit. Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_52_FINAL.mp3
Category:general -- posted at: 10:27pm EDT

Last month, during the CPRS Ottawa-Gatineau Dine & Discuss event, host Kristine Simpson captured a list of great advice from PR and communications professionals in different industries and at different levels.

We asked six professionals the following question: how can young PR professionals leave a lasting impression on their employers as well as the PR and communications industry as a whole.

Julia Kent and Kristine discuss each advice and share their favourite advice and which advice resonated with them the most.

If you missed the video last week, here it is again.

We want to hear from you. Which advice resonates the most with you? Which advice do you agree with/don't agree with?

Post your comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_51_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Kristine Simpson and Julia Kent play the final interview grabbed at the IABC Ottawa event After Graduation hosted at Carleton University.

We talk to Kelly Rusk, president of IABC Ottawa and a senior account executive at Banfield Seguin. Kelly talks about her mentor and how she maintains and grows the relationship.

Kristine and Julia quickly see that finding a mentor resembles a love story. You will know when your mentor is "the one" and you need to balance the relationship by giving as much as you take.

Apart from our love stories, one lesson to remember is to not worry about formalizing the act of finding a mentor. Remember a mentor is anyone you go to and seek advice and/or look up to.

We want to hear from you. Tell us your mentor love story. Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_50_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, Kristine Simpson and Julia Kent debate cold calling companies to seek job opportunities.

Kristine believes cold calling companies to set up informational interviews are a good way to get your foot in the door. Julia, however, believes there are more personal ways to makes connections than cold calling.

To get a third opinion, we play an interview clip with Geneviève Tilden.

Kristine met with Geneviève Tilden, a Masters communication studies candidate at Carleton University, at the IABC After Graduation event in March. We play a short clip of an interview with Geneviève and her advice on how to cold call companies.

So the debate continues. Would you cold call a company for the purpose of trying to get a job?

Vote in our Facebook poll and share your opinion and ideas in the comment section of our blog.

We want to hear from you. Don't forget to vote in this week's Facebook poll. Post your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_49_FINAL2.mp3
Category:general -- posted at: 11:46pm EDT

The snow is melting in Canada, and the smell of spring is in the air. That means two things: panic and panic for our young professionals currently in school. Panic for end-of-year exams and panic for finding a job in time for the summer.

What do hosts Kristine Simpson and Julia Kent suggest you do? NETWORK!

We catch up with Kayla Isabelle, president of the Carleton Communications Society, at the IABC Ottawa Student event After Graduation, to talk networking.

Julia reminds our listeners to move away from the formalized sense of networking and remember that teachers, friends, classmates and colleagues are all part of your network. Don't get psyched out by the formalized word "networking".

Kristine suggests to bring a friend if you are a little shy or introverted. And, she stresses the importance of having business cards. We mention Vistaprint as a great resource to print professional and inexpensive business cards.

We want to hear from you. Share your networking tip. Post your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_48_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

Back in November 2012Julia Kent went back to her alma matter to talk with young journalism students looking to transition in to public relations. This week, she went back to share more of her infinite wisdom.

Julia was joined by Lauren Moore, VP Communications at Ford Canada and Carrie Bendzsa, Media relations manager for IMB Canada.

The panel touches on everything from networking, hard skills for PR pros, tips for making connections, juggling getting experience while still making money and the world of agencies and how it is a good place to build a foundation.

We want to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_47_FINAL.mp3
Category:general -- posted at: 10:34pm EDT

This week, hosts Kristine Simpson and Julia Kent talk about an important subject for young professionals in general who have just landed their first job and are now accumulating a salary. This episode is all about finances for the young PR pro.

Kristine found this great article called Financial Checklist for Young Professionals on Ms. Career Girl, a blog about career change, personal finance, dating and relationships, life after college, job searching and entrepreneurship for young women. But a lot of their articles can be beneficial to both sexes.

Kristine and Julie cover four main topics:

  1. Student debt tips: bank debts vs. OSAP, which should you pay first?
  2. What is a credit report and why is it important to young professionals
  3. RRSPs are not just for retirement anymore, you should start saving early
  4. The importance of sitting down with a financial planner/adviser

Our hosts want to reiterate that neither are experts in the field of financial planning and this episode is meant to get young professional thinking about their finances and being smart about how they begin their career as well as their life.

We want to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_46_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, our hosts Kristine Simpson and Julia Kent are joined by William Johnson. We profiled Will in our Who to Follow series last month. Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting.

We invited Will to choose his topic for the show and we are glad we did. This week, we profile non-PR books that have provides PR lessons. It is interesting to see the lessons that came out of each book, but it is also interesting to see the variety of books that were mentioned in the episode.

We started with Julia who shared lessons of media, government and consumer relations from The Hunger Games.

Then, Will shared his lesson of communicating clear and concise messages from Nelson Mandela: Portrait of an Extraordinary Man by Richard Stengel.

And finally, Kristine shares he lesson of hard work from Steve Jobs by Walter Isaacson.

You can tell by the laughter that we truly enjoyed having Will on the show and are excited for his next visit!

We want to hear from you. What non-PR books have provided you with PR lessons? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_45_FINAL.mp3
Category:general -- posted at: 8:00am EDT

Another week for the Young PR Pros podcast and another profile of a great PR professional to follow on our Who to Follow series.

This week, Kristine Simpson and Julia Kent shine the spot light on Sherrilynne Starkie.

Sherrilynne is a communications consultant with 18 years experience working for a broad range of clients across industry, both in the private and public sectors. She works at one of Canada’s leading
PR & social media consulting firms, Thornley Fallis Communications in Ottawa, Ontario. This PR woman is a powerhouse with a breadth of knowledge. She has worked around the world and even ran her own PR agency in the U.K. You can find her on her blogTwitterFacebook and Google+.

Kristine and Sherilynne of course know each other very well as they were coworkers while Kristine worked at Thornley Fallis.

If you are not already following her, Sherilynne is a must to have on your Twitter newsfeed.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_44_FINAL.mp3
Category:general -- posted at: 10:27pm EDT

Kristine Simpson and Julia Kent switch gears this week to talk about Facebook identity theft.

Gini Dietrich postsed on her popular blog SpinSucks.com a story her friend that experienced Facebook photo theft. It is quite simple. Someone steals photo off a Facebook profile, then creats a new Facebook profile and makes up a fake name. It doesn’t stop there. The Facebook profile then can like groups and pages such as guns and racist groups (even going as far as using really awful racial slurs).

Now, let this story not be a horror story that prompts you to shut down Facebook, but rather a cautionary tale that opens your eyes to some of the potential dangers in the social world.

Kristine and Julie discuss in this episodes the importance of being an educated social media engager and knowing about privacy setting.

If you want to learn more about Facebook's privacy setting, Kristine wrote a blog post about some of the recent changes to the Facebook Data Use Policy. It is just another step in trying to become an educated engager.

Finally, follow Gini's seven tips to protecting your Facebook identity.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_43_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

Week after week, Kristine Simpson and Julia Kent share their tips and advice to build and advance your career for the young and young at heart PR pros.

This episode is especially for our young at heart listeners.

We intertviewed Angela Prokopiak, Director, Communications and Parliamentary Relation at the International Development Research Centre. Angela shared with us her current endeavor to obtaining her Masters in Communications Management from the Newhouse Executive school at Syracuse University.

This program is unique as it can be taken fully by correspondence. If you are near McMaster University, Syracuse currently has a partnership with McMaster that allows students to take courses at the Hamilton campus.

In order to qualify for the program you need to have a minimum of five years work experience.

However, this is just a reminder that it is important for our young professional listeners to realize it is never too early to plan ahead.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_42_FINAL.mp3
Category:general -- posted at: 4:53pm EDT

This week, Kristine Simpson and Julia Kent revisit the topic of Kristine's new job. As promised Kristine shared her top tips on landing her new job. Of course, they were all tips she got from listening to the podcast. Kristine and Julia get to learn too you know!

Here are some of the tips Kristine shared:

  • Get yourself a visual resume that can be used as a snap shot of who you are. Check out Kristine's visual resume on re.vu/kristinesimpson.
  • Make a Pinterest resume. Why? Becuase Pinterest is awesome. And, Pinterest allows you to tell a visual story of who you are and what you will bring to the job. Check out Kristine's Pinterest resume.
  • And don't forget to ask questions. Kristine asked about five questions at the end of her interview to show her eagerness to work. Julia and Kristine talk about this subject in more detail during episode 20.

Julia then introduces a new segment in our Who to Follow series. This week we profile William Johnson, or @socialeccentric as he is known on Twitter.

Will is a communications, event management and student affairs professional at Carleton University in Ottawa. When he is not in the office, he is busy blogging and tweeting. Will is an eclectic member of the Ottawa Twitter society. He shares everything from local news to restaurant suggestions. For our listeners looking for a job, you can periodically catch Will tweeting about new job opportunities for young professionals.

Word on the street has it that Will may make an appearance on a Young PR Pros episode in the future. So stay tuned.

We would love to hear from you. Do you have any questions or comments on today's show? Or do you have any ideas for an episode? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_41_FINAL.mp3
Category:general -- posted at: 11:15pm EDT

Happy New Year young PR pros!

We are back at work, school, or whatever it is we do from 9 a.m. to 5 p.m. Monday to Friday. And Kristine Simpson and Julia Kent are also back, well rested and ready to jump in to 2013.

This week we chat about our New Years resolutions.

Julia's resolution is no surprise, if you have been listening to the show we all know how much Julia loves to read. So for 2013 Julia's big resolution is to read 24 books.

Kristine divided her resolutions in two categories: professional and personal. This is a good trick if you have specific goals you want to attain within the company you work for (i.e. get promoted, get more involved in internal communications, etc). Her personal goals include reading the Hobbit and the Lord of the Rings Series, as well as the Outliers by Malcolm Gladwell. Her professional resolutions include goals that will help her advance her career. Kristine sees 2013 as the year of the video and plans on doing a v-log once a month and producing more videos of Young PR Pros guests.

Julia mentions an interesting resolution from 2012: Young PR Pros. In January 2012, Kristine wrote a blog post about starting a podcast. Immediately after, none other than Julia commented on the blog, and the rest is history. So you see, New Years resolutions ARE possible.

We also mention David Gauthier's resolution to start a blog and use it to connect with professionals. See how far he has come with his new blog Dash Communications.

Kristine and Julia give young professionals five tips to writing down good resolutions that will help advance your career, just follow the SMART way:

  • S: simple. One resolution is one goal.
  • M: measurable. Make sure you can measure the resolution. You can't measure "be kind in 2013", but you can measure "read 24 books".
  • A: attainable. Don't make a resolution you can't keep.
  • R: relevant. Make the resolutions relevant to your career.
  • T: time-bound. Resolutions are naturally time-bound, to be finished by the end of the year. But, if you want more of a challenge, break you resolutions up and put deadlines on certain aspects of a resolution. For example, if your resolution is to read 24 books, make a secondary resolution to finish two books by the end of January.

We wish all our listeners the best of luck with their resolutions. Thanks for helping become the amazing podcast we are today!

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_39_FINAL.mp3
Category:general -- posted at: 9:43pm EDT

This week, Kristine Simpson and Julia Kent revisit a topic discussed a few episodes back about tips and best practices on how to properly leave a job without burning any bridges.

Kristine just started a new job as the manager of public affairs for the Canadian Automobile Association's national office. But, before she got to embark on her new exciting adventure, she needed to do the hardest thing she has ever had to do: quit.

Kristine shares her experience and lessons learned.

Julia then asks Kristine if she is doing anything in particular to prepare for her new job. Kristine expresses the importance of research, getting to know people in the organization and keeping an open mind.

Stay tuned next week, when Kristine and Julia will discuss the top five lessons from the podcast Kristine used to secure her current job.

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_40_FINAL.mp3
Category:general -- posted at: 9:19pm EDT