Tue, 11 April 2017
In this episode we share our biggest milestones, as well as how to mark and learn from then. We also mark our fifth anniversary with a bit of reminiscing.
Tue, 28 February 2017
In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life.
Mon, 13 February 2017
In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new – not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.
As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend.
While our host Kristine D’Arbelles attended a conference in Minneapolis, she ran into a good friend of the podcast, Shel Holtz, founder of the FIR podcast network and host of For Immediate Release, one of the longest running podcasts on communications and PR. Shel was presenting on the future of PR. Kristine sat down with him after his presentation to ask him a few questions.
Shel had some good insight to share. Our hosts dive into some of the trends he presented:
Young PR Pros wants to thank Shel Holtz for taking the time to share his insight and knowledge on the future of PR and communications.
Thu, 19 January 2017
Kristine shares a story about getting caught with an unlicensed image on her blog. She was sent a letter from a lawyer and had to pay a fee. The image was from a post published in 2011, she had just launched her blog that year. Ignorance is not an excuse to break the law, however. So she paid the fine and added this to her important list of lessons learned.
This episode is about all those times we made a mistake and learned a valuable lesson. But Young PR Pros goes beyond just being aware of your mistakes and dives into the learning. If you make a big mistake – that gets you fired, humiliated, etc. – you are never going to make that mistake again, because it stays with you. But what about those smaller mistakes, forgetting a grammar law in your writing, forgetting to include someone in your email, or miscommunication an idea.
Young PR Pros' Concrete Steps to Help Learn from your Mistakes
Listen to the full episode for more concrete tips.
Mon, 19 December 2016
In honour of the traditional 1900s English Christmas carol, or for those born in the 80s - the Bob and Doug Christmas classic, we thought we would do our own 12 Days of Christmas. Listen to the full episode to catch Young PR Pros' 12 Days of PR Christmas.
We divided the 12 days into three categories: books, movies and activities.
1. Four Books You Need to Read Over the Holidays
Day 1: Get the motivation to pursue your passion by reading No Fears, No Excuses by Larry Smith (note: forgive Kristine for her mistake, she says No Fears, No Regrets in the episode).
2. Four Movies You Need to Watch Over the Holidays
Day 5: Ex-machina will keep you on the edge of your seat in this future world where AI is taken to the next level.
3. Four Activities You Should Do Over the Holidays
Day 9: Read a physical newspaper on Christmas Day and New Years Day. Find out what is making the front page of national and local newspapers - you will find out a lot about your society.
We are off until the New Year. Thank you a thousand times to all our fans and listeners. We can't wait to spend another exciting year with you. We are already filling our 2017 calendar with shows on topics like learning from our mistakes, the future of PR, how to balance life and work, and more! Stay tuned!
Wed, 23 November 2016
One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story.
In this episode, our hosts share their secrets on what they do to cultivate their creativity. What is our creative process?
We start with sharing the coolest projects we worked on and the project that brought out the best in our creativity.
Then we talk about the tools we use in our creative process. Here are some of our favourite tools:
Finally, we talk about our favourite campaigns. Campaign we look back on with awe, campaigns that inspire us to be creative.
Our final top tips for being creative:
This episode was brought to you by The Voice, IABC Ottawa's premium podcast. Join Sherrilynne Starkie and her cohosts, Tina Barton and Angela Prokopiak, as they provide expert insight and practical tips with the help of some of North America's leading marketing and communication professionals. Tune in to their 2017 season where they will cover topics such as content marketing, employee engagement, reputation management and more.
Thanks Sharon Cheung for the shout out. Sharon is a long-time listener who has used Young PR Pros to get industry insights and tips on transitioning from role to role.
Also thanks to Shel Holtz for the shout out. Shel is a young at heart professional who listens to Young PR Pros to find out what the young professionals are saying/thinking today.
Thu, 20 October 2016
The average person will make a career change approximately five to seven times during their working life. With an ever increasing number of different career choices, about 1/3 of the total workforce will now change jobs every 12 months. By the age of 42 you may have had about ten jobs, says Career Change Statistics.
With this new landscape, making career choices can be overwhelming. Young PR Pros hosts Kristine D’Arbelles, Ross Simmonds and producer Clare Bonnyman discuss tips and advice on how to best approach making a career decision.
Some of the advice you will hear in this episode includes:
In this episode, Young PR Pros also introduces a new segment, the Book Report. Kristine is the first to present and she chooses Larry Smith’s No Fears No Excuses.
Thanks to Sharon Cheung for giving us a shout out in this episode!
Wed, 14 September 2016
Once upon a time, there lived this driven young man who dreamed about becoming an entrepreneur. One day, he used all his allowance to purchase different coloured do-rags and sell them out of his locker at school, turning his allowance money into pure profit!
That young man’s name was Ross Simmonds, host of Young PR Pros.
In this episode, Ross takes the hosting chair as our resident expert on entrepreneurship – giving Kristine a break.
Given our recent episode on the definition of PR, it was fitting to start off the show by stating the definition of entrepreneurship. Merriam Webster Dictionary defines an entrepreneur as a person who starts a business and is willing to risk loss in order to make money. But Young PR Pros knows that it is so much more. Some of the words that come to us when we think of entrepreneurship is: freedom, accomplishment and passion. What words would you add?
In this episode we talk about what you need to make the leap to entrepreneurship: factors you need to consider, and tips and advice for starting out. We also explore fears, what prevents people from becoming an entrepreneur and how can they overcome those hurdles.
We pull from outside experts, real young entrepreneurs trying to make a living today as entrepreneurs: Bryant McNamara, Darcy Boucher and Kate Headley. Listen to the full episode to hear their tips and advice for young entrepreneurs looking to break into the world of PR and communications. In fact, a lot of the advice works for any entrepreneur.
Finally, Ross himself gives us his expertise and offers some great advice for aspiring entrepreneurs:
Don’t forget to tune in to the entire episode; don’t miss our Lessons Learned segment at the very end.
We want to hear from you, what did you learn from this episode?
Tue, 9 August 2016
Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.
Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.
First, we reviewed a few definitions pulled from various sources online.
We discussed what each definition had done right, and what they had missed. Then we made a list of key terms that needed to be included in our own definition:
We combined all our key terms and came up with...
Young PR Pros' definition of PR
Public relations is a strategic communications process to build and cultivate mutual beneficial relationships between organizations and their diverse publics, while remaining adaptable to the publics interests and needs, all to serve the greater good of our society.
What do you think? Did we miss anything? Do you agree with our definition? If so, why or why not?
Now that we have a definition, we need to know what skills are needed to fulfill this explanation of PR. Young PR Pros ran an online poll and asked you, the audience, what you thought the most important skills are for young professionals entering their first job?
The top three were:
We closed with our favourite segment of the show, Lessons Learned. But, we want to hear from you. What did you learn this week?
Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.
Tue, 12 July 2016