Young PR Pros podcast

In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life.

Direct download: EP118Done.mp3
Category:general -- posted at: 3:48pm EDT

Episode 117: The Future of PR

In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new – not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.

As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend.

While our host Kristine D’Arbelles attended a conference in Minneapolis, she ran into a good friend of the podcast, Shel Holtz, founder of the FIR podcast network and host of For Immediate Release, one of the longest running podcasts on communications and PR. Shel was presenting on the future of PR. Kristine sat down with him after his presentation to ask him a few questions.

Shel had some good insight to share. Our hosts dive into some of the trends he presented:

  • Messaging: the number one trend in social media?
  • Dark social: what is it and how can PR and communications professionals deal with it?
  • Facebook strategy: a pointless exercise, we explain why.
  • Content strategy: how to build one in 60 seconds or less!

Young PR Pros wants to thank Shel Holtz for taking the time to share his insight and knowledge on the future of PR and communications.

Direct download: Episode117Fin.mp3
Category:general -- posted at: 6:00am EDT

Episode #116: Concrete Steps to Help Learn from your Mistakes

Kristine shares a story about getting caught with an unlicensed image on her blog. She was sent a letter from a lawyer and had to pay a fee. The image was from a post published in 2011, she had just launched her blog that year. Ignorance is not an excuse to break the law, however. So she paid the fine and added this to her important list of lessons learned.

This episode is about all those times we made a mistake and learned a valuable lesson. But Young PR Pros goes beyond just being aware of your mistakes and dives into the learning. If you make a big mistake – that gets you fired, humiliated, etc. – you are never going to make that mistake again, because it stays with you. But what about those smaller mistakes, forgetting a grammar law in your writing, forgetting to include someone in your email, or miscommunication an idea.

Young PR Pros' Concrete Steps to Help Learn from your Mistakes

  1. Make notes while you are working. If you are half way through something and its hard and you regret the path, jot it down. Refer to those notes at the beginning of a new project.
  2. Post-project or debrief meetings are super important. If your employer doesn’t host them, be the person to suggest it. Use this as a learning opportunity to see what your colleagues see as a success and what they see as failure.
  3. Admit your mistake. You can only learn from a mistake after you admit you've made it. As soon as you start blaming other people (or the universe itself), you distance yourself from any possible lesson.

Listen to the full episode for more concrete tips.

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at youngprpros@gmail.com, or send us a message on Twitter @youngprpros.

Direct download: YPPEpisode116.mp3
Category:general -- posted at: 11:16am EDT

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