Wed, 23 November 2016
One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story.
In this episode, our hosts share their secrets on what they do to cultivate their creativity. What is our creative process?
We start with sharing the coolest projects we worked on and the project that brought out the best in our creativity.
Then we talk about the tools we use in our creative process. Here are some of our favourite tools:
Finally, we talk about our favourite campaigns. Campaign we look back on with awe, campaigns that inspire us to be creative.
Our final top tips for being creative:
This episode was brought to you by The Voice, IABC Ottawa's premium podcast. Join Sherrilynne Starkie and her cohosts, Tina Barton and Angela Prokopiak, as they provide expert insight and practical tips with the help of some of North America's leading marketing and communication professionals. Tune in to their 2017 season where they will cover topics such as content marketing, employee engagement, reputation management and more.
Thanks Sharon Cheung for the shout out. Sharon is a long-time listener who has used Young PR Pros to get industry insights and tips on transitioning from role to role.
Also thanks to Shel Holtz for the shout out. Shel is a young at heart professional who listens to Young PR Pros to find out what the young professionals are saying/thinking today.