Young PR Pros

In Decmber 2014, the Financial Post wrote an article about how PR professionals are stepping out of the shadows that have been cast by advertising and marketing departments and have taken their proper place at the front of business success. And that is where our host Kristine D'Arbelles and Julia Kent begin their conversation.

The author of the Financial Post article says:

The rise of social media coupled with the growing importance of social responsibility are moving public relations professionals from the backroom, crafting press releases and organizing events, to the forefront of brand development and consumer engagement.

This is good news for young PR professionals. Our profession is finally showing its worth. Businesses are realizing the importance of the two-way communications of PR more than the message blasting of advertising.

So what should young professionals do with this news? Kristine and Julia make a few suggestions:

Relationships - and we are not talking about networking. When starting a new job think about how you are helping your organization build strong relationships with their clients, customers, stakeholders, etc.
Listen - it is great to know how to Tweet and how to post an engaging post on Facebook, but none of that is worth anything if you don't listen to your followers and respond to their needs/comments/questions.
Speed - listening means nothing if you can't respond in a timely manner. Of course, we don't expect organizations to respond within 30 seconds, but it shouldn't take more than 24 hours.

Stay tuned to our next episode where we talk about social media tools - such as Twitter, Instagram, Facebook, LinkedIn, etc - and how they are best used.

And of course, don't forget we want to hear from you. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: 91_Episode_97_-_PR_Emerges_from_the.mp3
Category:general -- posted at: 4:18pm EDT

Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching.

Our hosts, Kristine D'Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch.

1. Tracking the impact of social media

Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly impossible to ignore.

2. Owning owned media

According to Ann Handley, Chief Content Officer at MarketingProfs, 2015 will be the year we create and curate content customers want. The idea of brands as publishers will be more important.

3. Online advertising, testing and optimizing

Jay Baer, President, Convince & Convert says 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.

4. Wearable technology

A bit of a surprise to Kristine and Julia, but nonetheless very interesting - Mark Schaefer, Executive Director at Schaefer Marketing Solutions says by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications.

What do you think 2015 will bring?


Direct download: YPP_96_FINAL.mp3
Category:general -- posted at: 4:19pm EDT