Young PR Pros

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary school diplomas – in the end it is experience that matters, not a piece of paper.

The episode caused some discussions online and listener Judy Gombita reached out to us on Twitter encouraging us to interview Natalie Bovair to give us a different perspective on accreditation.

We tracked Natalie down and she was gracious enough to give us a bit of her time to defend the honours of accreditation. Listen to the full episode to see why accreditation matters. 

What do you think? Are you accredited, do you have anything to add to Natalie's defense?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, @kentjulia, or @thecoolestcool

Direct download: YPP_106_FINAL.mp3
Category:general -- posted at: 1:04pm EDT

This episode was recorded a week before federal election day in Canada. In this episode we talk about PR moments that caught our attention during the longest campaign period in Canadian history.

Here is a recap of a few trends and moments we found note worthy:

  • Sticking to a message: or not saying anything about at all. We discuss how Stephen Harper sticks to his messaging and refuses to let his opponents push him off message.
  • The online campaign: this federal election has two campaigns running in parallel with each other - one in the media and one online. We discuss the grass-root content being generated by the average Canadian and how that us effecting the campaign. We also talk about selfie votes, and how Justin Trudeau is winning.
  • Voter apathy: We end with a discussion around voter apathy and how that has affected the campaign.

So did we get it right? I guess Justin Trudeau won in selfie votes after all.

Do you have a communications moment or trend to share with us?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Direct download: YPP_105_FINAL.mp3
Category:general -- posted at: 10:09am EDT

In this episode, hosts Kristine D'Arbelles, Julia Kent and Ross Simmonds talk about tips and advice for networking. Our hosts answer common questions like how do you approach a group of people you don’t know? Are business cards really necessary? And other great tips you can take with you to your next networking event.

A few things to remember when networking:

  • Always bring business cards. Kristine encourages young professionals to use a business card as a way to showcase creativity. If you are a good designer, show off what you can do with your business card. Make it stand out among the pile.
  • Follow-up is key. Julia suggests to add people to LinkedIn after a networking event. Reference the conversation you had at the event and then set a call to action.
  • Never be afraid to say you are looking for a job. Ross loves to see young professionals offer value to potential employers. Research the employer and find out what you can do to make their life easier, then approach them at the event and offer your services. This can lead to a job opportunity.

What other tricks to you use at a networking event?

Share your story or advice by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

This is a recurring topic that our listeners keep asking for. If you haven’t heard enough tips after this episode, check out some of our other episodes on networking, such as episode 48 and 29.

Direct download: YPP_104_FINAL.mp3
Category:general -- posted at: 6:00am EDT

So much good news comes with today's podcast. First, host Kristine D'Arbelles records her first episode with her new baby. He was a good little boy and napped (almost) the entire time of the episode.

Second, after almost three years, hosts Kristine and Julia welcome a new co-host - Ross Simmonds. You have heard his voice a few times before in interviews and as a guest host. Young PR Pros is very excited to welcome Ross and can't wait to hear what he has to say on future episodes.

This week's episode is about the importance of doing real-life projects while you are in school. In the Spring, Kristine sat down with professor Renée Filiatraut and her student Marley Lewington from Algonquin College to talk about the College's yearly student PR campaign - a real-world class assignment (full interview here). The assignment takes the students out of the class and encourages them to build relationships with organizations in their local community.

This prompts a discussion among our co-hosts on the importance of real-world assignments/project.

  • Ross encourages young professionals to spend less time worrying about finding a job "that pays" and spend more time finding a job that will offer good experience - even if that means taking an unpaid internship.
  • Kristine shares her experience of doing real-life assignments for her public relations diploma.
  • Julia talks about building relationships with people who helped her career during internships.
  • Ross and Kristine discuss job shadowing and informational interviews to learn about company cultures and network.

Listen to the full episode and then share your opinion.

What kind of real-world assignments did you have to complete? If your school didn't have real-world assignments, what did you do to get hands-on experience?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia and @thecoolestcool.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: YPP_103_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros is back from its long break. Where were we you might ask? Kristine D’Arbelles, founder and co-host of Young PR Pros, has been off having an amazing adventure. The adventure of motherhood. Kristine gave birth to a beautiful boy late May.

We jump right back into the swing of things, with an episode jammed packed with great advice for entrepreneurs. We invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter.

While reading an article in the International Association of Business Communicator's magazine, Communication World, Kristine has noticed a trend in the millennial generation - more and more of her friends are option for the consultant root and gaining experience before getting permanent jobs. This new trend might stem from en employer's need to see real experience on a young professional's resume. For those of you jumping into the world of consulting, read and listen on.

We start with Ross, an entrepreneur himself, who had this to say about entrepreneurship:

  • It is the best thing for your career and will make your resume stand out.
  • Technology has made consulting easy - build a worldwide clientele.
  • Build up a reputation for yourself - build your brand through social media and blogging. You don't need to be an expert, just be out there.

Julia Kent consulted for a year at the beginning of her career and said:

  • Companies nowadays - mostly non-profits and small businesses - don't have big budgets and look for freelancers and consultants all the time.
  • Find work through networking, RFPs or job boards.

Listen to the full episode and then share your opinion.

Are you an entrepreneur? How did you make the leap of faith?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Do you have plans this summer? Don’t forget to visit youngprpros.ca and catch up on old episodes. Go back to class September with fresh new ideas and succeed in your career.

Direct download: 102_Episode_102_-_And_We_are_Back_w.mp3
Category:general -- posted at: 6:00am EDT

This week, our hosts Kristine D'Arbelles and Julia Kent welcome on the show for the second episode in the row - Ross Simmonds. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter. Ross has agreed to join us from Halifax as a superb guest host to help bring new views and opinions to the show.

For episode 101, we discuss the best PR and communications campaigns. A few weeks ago, our host and roving reporter Kristine attended the University of Ottawa Public Relations Association (uOPRA) conference Connect 2 Success. The one-day conference brought together professionals from all industries of PR and communications to talk about what young professionals need to be successful in their future careers. At the conference she interviewed speakers, experts and panelists and asked them to share the best PR or communications campaign that has resonated with them throughout their careers. You can find video footage of all the interviews mentioned in this episode on our website, or on our YouTube channel.

The examples ranged from the great Tylenol crisis communications taught in all PR classes, to Dear Future Mom a campaign promoting Down Syndrome Day, to an award-winning campaign that aimed to make tea more popular than coffee, and even the Obama presidential campaign. Kristine, Julia and Ross added to the list. Here are a few campaigns we think are the best campaigns ever:

The hosts then discussed what made these campaigns memorable, what do they have in common and why do they resonate with so many people. The top three things we found were:

  • Each campaign included some elements of good storytelling
  • Campaigns with a human touch or emotional touch resonated more with audiences
  • And finally, all these campaigns followed the first commandant of communications: know thine audience

Listen to the full episode and then share your opinion.

What is the best PR or communications campaign you think should be added to our list?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_101_FIR.mp3
Category:general -- posted at: 9:01pm EDT

This week, our hosts Kristine D'Arbelles and Julia Kent record their 100th episode. Young PR Pros wants to thank our guests, listeners and anyone who has helped spread the word about our podcast. We hope we can continue to share our knowledge with young PR and communications professionals for another 100 episodes.

For our special anniversary show we invited an engaging new guest host, Ross Simmonds, to join our conversation.

Who is Ross Simmonds?

Ross Simmonds is a marketer, strategist and entrepreneur. He founded several small businesses - including Foundation, that specializes in content consulting & creation, Hustle & Grind (a subscription service for entrepreneurs) and Crate (a content marketing software - beta). Ross also shares his thoughts on marketing, business and life on his blog. And he is the author of Stand Out: The Content Guide for Entrepreneurs. You can follow Ross on Twitter, or subscribe to his newsletter.

Ross will be tagging along for the next few episodes offering his ideas and opinions on various topics that are important for young PR and communications professionals. We hope he spark new conversations and offer different perspectives on future topics.

This week's topic:

This week's topic has divided the world of PR and communications for decades now: does accreditation really help our industry?

Without missing a beat, Ross jumps in and shares his belief that accreditation is just a money grab scheme from large associations. Kristine is a little bit more on the fence and believes that accreditation might weed out those who bring a bad name to the industry. Julia makes an obvious comparison between accreditation and post-secondary school diplomas - in the end it is experience that matters, not a piece of paper.

Listen to the full episode to get in on the heated debate, and then share your opinion.

Do you think accreditation is necessary for our industry?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_100_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Are you victim of routine? Do you feel like your career isn't moving? Maybe it is time to refresh your career.

In episode 99, our hosts Kristine D'Arbelles and Julia Kent take inspiration from IABC's Communication World. In the March issue, IABC interviewed Mark Schumann who talks about the three Ds to ensure his career and communication functions move forward: diagnosis, development and delivery.

Kristine and Julia look at refreshing your career through two lenses: moving on to another opportunity, or refreshing your current role. The answer isn't always jumping to a job that pays more, sometimes you can refresh your career by making change within your own organization.

Don't forget, the next episode is our 100th episode. We have a special surprise in store for you. The surprise might involve a new voice. And this is a voice you do not want to miss.

Connect2SuccessAlso, Young PR Pros will be sponsoring the uOPRA conference Connect 2 Success. If you are attending the event, be sure to stop by and say hi to our host Kristine. Kristine will be appearing on a panel called Getting Started in the Field, as well as interviewing key speakers. We will be asking speakers to give us an example of the most impressive PR or communications move they have ever seen. We will share their responses and all our interviews over the coming months. This is the second time we participate at the uOPRA conference, check out the interviews with last year's speakers here.

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_99_FINAL.mp3
Category:general -- posted at: 10:05pm EDT

As young PR and communications professionals, we are often expected to know everything about social media. That is why, this week on Young PR Pros our hosts Kristine D'Arbelles and Julia Kent talk about the most popular social networks, who uses them, and what companies might benefit from each platform.

We get our inspiration from AdWeek - Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015. As a side note, because it might sound confusing in the episode, the numbers we are quoting are projected new subscribers for 2015 - not current totals. You can find a full breakdown of number of users by social platform here.

Julia mentions that there are six types of social networking sites. We briefly go through each one.

The main lesson we want listeners to take away from this episode is that it doesn't matter if 1.5 billion or 300 million people are using a social network - doesn't mean your company NEEDS to be there. As a young professional entering a new job, make sure you ask your executives and your bosses what their business goals are.

And remember, if you are using social networks to build your professional brand you have your own business goals.

How do you choose which networks to use?

Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia.

Direct download: YPP_98_FINAL.mp3
Category:general -- posted at: 5:25pm EDT