Young PR Pros

When was the last time you reminded your boss about a good project you ran? When was the last time you asked for constructive criticism on your writing? How often do you talk up your teammates and colleagues?

This week, Kristine D'Arbelles and Julia Kent discuss mistakes young professionals might be making that are holding back their careers.

Our inspiration this week comes from Fast Company's You're probably making these five mistakes at work. This is not to make you paranoid, in fact, you might not be doing anything wrong, but for peace of mind it is still important to periodically look back at our job and see what we are doing - or not doing - to improve our careers.

Kristine and Julia discuss everything from handling upsets poorly, to the importance of asking questions, to walking the line between self-promotion and team work. Our hosts share their experiences and reveal what mistakes they were making at the beginning of their careers.

We want to hear from you. Will you admit to making any of these mistakes?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 88_Episode_88_-_Self-Promotion_Team.mp3
Category:general -- posted at: 9:54pm EST

This week, Kristine D'Arbelles and Julia Kent talk about corporate social responsibility or CSR. For those who are new to this term, CSR is the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. CSR not only does good for mother earth and our communities, it can be a great opportunity to emotionally connect with your audience - with the ultimate goal of increasing your bottom line.

Julia kicks it off by sharing what her company does in the realm of corporate social responsibility. MHPM's CSR is not just a communications tactic, but contributes to their service offerings and corporate brand. We find out that the work they put in to CSR directly contributes to increasing their bottom line.

Kristine then shares some examples of other organizations across the world that have embraced corporate social responsibility and have been recognized for their efforts through the 2014 CSR Awards at the National Press Club in Washington. The awards recognized CSR A-List and the latest inductees to the CSR Hall of Fame. Together, these organizations represent top quality work in the domain of CSR communications. If you are ever required to do some brainstorming for your boss around CSR - this is an article you want to read!

We would love to hear from you. What CSR projects have you participated in?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 87_Episode_87_-_CSR_and_its_importan.mp3
Category:general -- posted at: 8:59pm EST

Customer service shouldn't be a foreign word to public relations and commuications professionals. Although we might not always be face to face with our organization's customers, their happiness often decides the fate of your communications department and organization.

This week, Kristine D'Arbelles and Julia Kent explore the old saying "the customer is always right" and how it applies to PR and communications.

We got our inspiration from one of our favourite podcasters, Terry O'Reilly, host of CBC's Under The Influence. On Under the Influence, Terry explores the critical shift from a century of overt one-way messaging to a new-world order of two-way dialogue. Most recently, Terry did an episode called Tales of Customer Service. He talked about an amusement park that delivered such superior customer service that other corporations asked for lessons, a shoe company you can order a pizza from and a store that actually accepted a returned product they didn't even sell just to keep their customer happy.

Not only are the stories in Terry's episode fascinating, but it reminds us that good customer service equals good communications, and vise versa. People remember people, not products, so what better way to solidify an emotional relationship with your audience than through good customer service.

We would love to hear your thoughts? Do you have a good/bad customer service story? How do you incorporate customer service in to your strategic plans?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 86_Episode_86_-_What_does_customer_s.mp3
Category:general -- posted at: 4:02pm EST

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