Young PR Pros podcast

Young PR Pros host, Julia Kent, is a popular girl on the University of Carleton campus. For the fourth year in a row she has been invited to speak as part of a three-person panel at the School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In episode 3, we talk about the infamous PR title. We answer your most common question: what is in a PR title? The world of public relations, communications and marketing is mixing, melding and expanding. Today, a title is just that - a title.

First, we play a clip from the panel where each individual shares their titles and a brief description of what they do in a regular day. As you will hear, there is very little correlation between tasks during an average day and the person's title.

The most important lesson learned out of this episode is to make sure you do your research when applying for jobs. The job description and title might only just scratch the surface of an average day in that role. Interview others in the organization, or ask the person interviewing you to give you a brief synopsis of an average day in their role.

We would love to hear from you. What is your title? Does it reflect your day-to-day tasks?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 03_From_Journalism_to_PR__Episode_3.mp3
Category:general -- posted at: 10:55pm EDT

As our listeners heard a few weeks ago, host Kristine D'Arbelles got to attend the CPRS student event in Ottawa called Behind the PR Scenes – an evening with Jim Watson. She was lucky enough to get a few moments with the Mayor where she could ask him one question. She asked:

Have you ever regretted sending a tweet?

In this week's episode, we share the Mayor's answer, and like the good politician he is, he says there was no single tweet he regretted. However, he did mention he regretted getting in to long conversations with people who he knew wouldn't change their mind, conversations that belabor a point and don't help anyone.

Kristine and Julia talk about our response to the Mayor's answer, the psychology of communicating and the questions you should ask when communicating with a non-respective audience.

But we want to hear from you, have you ever regretted sending a tweet? How did you react? Did you delete the post? Apologize?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 80_Episode_80_-_Regretting_Tweets.mp3
Category:general -- posted at: 6:00am EDT

For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada.

The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or communications. So much information, that Young PR Pros has announced a new four-episode series called From Journalism to PR. Over the next month keep your eyes out and your ears pealed for more tips and advice that we gathered from this excellent panel.

In this week's episode, episode 2, we talk about the valued skills journalists bring to a PR role.

  1. Writing, writing, and writing
  2. Networking
  3. Video, audio and image editing skills

These skills are all very important to be a successful journalist, but an even more successful PR or communications professional.

We also do a quick book review on the newly released Spin Sucks by Gini Dietrich. Check out Kristine's blog post earlier this week that gives you many reasons to acquire and read this amazing book for PR and communication professionals.

Stay tuned to episode 3 where we will discuss the various titles PR professionals use to describe their job; and we take a walk through the day in the life of each of our panelists.

We want to hear from you. Did you attend the panel in Ottawa? Are you a journalists who switched to PR? If so, how did you manage the transition?

Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: 02_From_Journalism_to_PR__Episode_2.mp3
Category:general -- posted at: 10:35pm EDT

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