Fri, 31 January 2014
Kristine D'Arbelles and Julia Kent come back for a second episode this week. We talk about continuing formal education after graduation. It doesn't always have to be university or college courses, there are plenty of other ways to continue learning in a formal setting.
Kristine and Julia share what they have done to keep up with trends in communications since their graduation. Julia, as the book club president, encourages young professionals to read. Kristine talks about professional development events and conferences.
Speaking of conferences, Young PR Pros will be sponsoring the University of Ottawa Public Relations Association (uOPRA) conference Let’s Grow Together 2014 Conference. The event encourages students to learn about different industries within Public Relations and Communications, similar to the Take uOPRA to Work Day series. Our key speakers and their respective industries include:
To learn more or buy tickets visit the conference website.
Kristine will be a roving reporter for the podcast, interviewing speakers and attendees. If you are attending the conference, make sure to say hi to Kristine.
We would love to hear from you. Share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at firstname.lastname@example.org, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.
Mon, 27 January 2014
This week Kristine D’Arbelles and Julia Kent talk about crisis communications. We concentrate on a recent crisis that happened in Edmonton, Alberta in Canada. You can read the story of the pipe bomb here.
However, we are not here to judge whether or not the passenger should have been allowed to board the plane, we talk about how the Canadian Air Transport Security Authority (CATSA) reacted to the crisis.
But, we don’t always want to dwell on the bad news. Young PR Pros is asking our listeners to share their stories of good examples of crisis communications. We will put together an episode in the coming weeks that highlights the positive lessons learned from organizations or individuals that handled a crisis properly. Don’t forget to share your ideas!
In this episode, we also talk about journalism integrity. The media might seem like it is always out to get your company, but in reality, there are journalists out there that follow good ethics. Yes, there might be some bad apples, but so doesn’t communications. Young PR Pros wants to give a shout out to our colleagues on the other side of communications and thank them for helping us spread the good message about our organizations, for telling the fun stories that help our organizations grow. We hope that we can return the favour by always being honest and, as much as possible, available for comment.
Share your ideas of good crisis communications, or share a story of how you worked well with our journalism colleagues. You can share your comments below, or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at email@example.com, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.
Wed, 15 January 2014
Welcome 2014! As our first episode of 2014, we talk about a not-so-secret multi-million dollar business. The business of fake Facebook likes and Twitter followers.
The CBC reported that celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore "click farms," where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.
Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value. So today, hosts Kristine D'Arbelles and Julia Kent talk about the ethics of fake social activity.
We want to hear what you think about fake social activity. Do you support it? Have you seen examples of it?
As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at firstname.lastname@example.org, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.