Young PR Pros

This time of year is the best time to reflex, review and learn from your experiences in the past year. But in this episode, Kristine and Julia thought we would take a more holistic glance at not just the past year, but the entire podcast.

Young PR Pros has listeners from across Canada, the United states, the U.K. and India. Here is a heat map of the globe to show you where your fellow YPP listeners reside:
young pr pros heat map

The top five most popular cities that listen to YPP are:

  1. Ottawa, Canada
  2. Toronto, Canada
  3. Phoenix, U.S.
  4. New York, U.S.
  5. London, U.K.

We also reviewed what our listeners like to hear. Here are the top 10 most listened to episodes:

  1. Take uOPRA to Work Day: Episode 2 - Lifestyle and Entertainment with Ottawa Fashion Week
  2. Take uOPRA to Work Day: Episode 1 - Technology with MediaMiser
  3. Take uOPRA to Work Day: Episode 3 - Communication Agencies with MediaStyle
  4. Episode #65 - Tips for Public Speaking
  5. Take uOPRA to Work Day: Episode 4 - Government Relations with Fleishman-Hillard
  6. Episode #68 - Peer Pressure
  7. Episode #66 - PR Compensation Not Keeping up with New Skills
  8. Episode #25 - Who to follow with @TheCoolestCool
  9. Episode #12 - Resumes designed to succeed
  10. Episode #21 - Who to follow with @recruiterjax

As a communicator it is very important to follow local, national and international current affairs. Here are stories you should not forget in 2013:

  1. South Africa's first black president and anti-apartheid icon Nelson Mandela dies at the age of 95
  2. The birth of Prince George
  3. The never ending story of Rob Ford
  4. The Canadian Senate expense scandal

But sometimes, the news we think is important is not as meaningful to others. Here is Google's Zeitgeist of the top searches in 2013.

Thanks to all our listeners for an amazing 2013. We look forward to hearing your ideas for new episodes in 2014.

Happy New Year!!

As always, you can post a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_73_FINAL.mp3
Category:general -- posted at: 9:02pm EST

Only a couple days left before Christmas. The exams are done for the semester, holidays are here where much needed family time and relaxing await you.

Following suit from last's years Christmas break to do listKristine D'Arbelles and Julia Kent decided to share some ideas on what young professionals should be doing over the holiday break.

No surprise, the first thing on our hosts' lists is reading. Some of our listeners gave some excellent suggestions like:

We also talk about the importance of pop culture in a PR and communications world. That is why Kristine finally gave in and is reading the Hunger Games. With millions of books sold across the world, it is bound to be an important reference for this generation.

But almost as important as pop culture, is the classics. So take the time this holiday break to catch up on 1984 or To Kill a Mockingbird.

Split your reading in two this holiday, between fiction and a terchnical book that might help build a skill in PR and communications. Here is a good list put together by Result Map.

And most importantly... RELAX!

Young PR Pros wants to wish you all an amazing holiday season!

We want to hear from you? What are you doing over the holiday break? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_72_FINAL.mp3
Category:general -- posted at: 12:00pm EST

This week, Kristine D'Arbelles and Julia Kent talk about the post-PC world - the world of mobile. Our topic idea was fuelled by a Globe and Mail article called We’re post-PC and mobile-everything, but where’s the love? written by Navneet Alang.

Kristine and Julia compare the companies they work for. The Canadian Automobile Association integrates mobile in a lot of their strategies, while MHPM doesn't. However, that doesn't mean one is better than the other. We discuss how different organizations have very different audiences, which warrant different communications strategies.

Although mobile may not be mandatory for all audiences out there, as we are becoming an increasingly mobile world, it should always be in the back of our minds.

We want to hear from you? Have you been in a recent communications strategy brainstorm at work? Has mobile come up? What about the student listeners? Are you learning about mobile strategies? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinedarbell or @kentjulia.

Direct download: YPP_71_FINAL.mp3
Category:general -- posted at: 9:24pm EST

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