Tue, 26 November 2013
We explore the controversial drug videos and press conferences, to the puzzling amount of Rob Ford supporters. We ask ourselves, who is running his PR strategy and what is their plan?
Then we play Julia's favourite game: what would be your advice if you worked for Rob Ford. And Julia's only rule was that you cannot say "I Quit".
A nice recap of the situation was nicely captured by Bill Walker, general manager of the PR firm Fleishman-Hillard's Toronto office, in a CBC article:
We want to heat from you. Have you been following the Rob Ford story? What do you think of his strategy? What kind of advice would you give him in a time of crisis like this? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at email@example.com, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.
Wed, 13 November 2013
This week, Kristine D'Arbelles and Julia Kent are actually sitting face to face for the recording. You can just hear the excitement in their voices. A more human connecting recording deserves a chat about being human. How to be a social human organization to be exact.
A couple of days ago, Gini Dietrich posted an article about how Home Depot tried to mitigate a social media crisis. Although it may seem that they followed the step-by-step process of how to get out of a social media crisis, the company left one tiny factor out: they forgot to be human.
This conversation leads Kristine and Julia to remind young professionals of the importance of being a human behind your social media accounts.
We also debate what is considered a fireable offence. Home Depot ends up terminating the social media agency and the employee who sent the Tweet. We all make mistakes, did Home Depot go to far? Julia shares with us some social media bloopers of her own.
We want to hear from you? Share your social media bloopers with us? Do you think Home Depot was right? Share with us how you try and stay human on social media. You can post your comments below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at firstname.lastname@example.org, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.
Tue, 5 November 2013
Often times as young professionals we feel intimidated in a meeting room with senior managers and vice presidents. When asked our opinion, we might bite our tongue and go with the room to please everyone. However, this is not always good for you and your career, or even for the company you work for.
We got this week's topic idea from Big Leap Creative in their article titled What 5th Grade Peer Pressure Can Teach Us About Achieving Success. Lisa Gerber shares the story of how her sister went against her whole classroom because she knew she was right.
Kristine and Julia talk about stricking the balance between observing from your senior managers and sharing your opinion when you feel they are wrong. We have to be honest with ourselves, we are less experienced, so we might be wrong in our thinking and trusting those with more experience can pay off. However, a fresh pair of eyes sometimes is exactly what a communications project needs.
It is important to find the right balance and that is why we recommend finding a work place that allows you to freely share your opinion and ideas as well as explains why your ideas might or might not work.
We want to heat from you. Did you ever speak up during a meeting to share your opinion. How was it received? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at email@example.com, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.