Young PR Pros

Hosts, Kristine Simpson and Julia Kent, are really excited about this week's topic. Julia introduces this week's topic: a TED Talk by Meg Jay called Why 30 is not the new 20.

Lately it feels as if 25 is just a bit too young to get serious. In her psychology practice, her book The Defining Decade, clinical psychologist Meg Jay suggests that many twentysomethings have been caught in a swirl of hype and misinformation about what Time magazine calls the "Me Me Me Generation." The rhetoric that "30 is the new 20," she suggests, trivializes what is actually the most transformative period of our adult lives.

  1. Forget about having an identity crisis, get identity capital. Do something that adds value to who you are and make every experience count.
  2. Don' fall in to the urban tribe. Avoid hanging out with the same people all the time, expand your network. She says weak ties are where real opportunities arise in life. A weak tie is a friend of friend of friend. As Young PR Pros has preached in the past, this strengthens the message of the importance of networking and building a strong network of valuable friends and prospective employers. Remember half of new jobs are never posted.
  3. Pick your family. You can't pick your mother, father, brother or sister, but you can pick your close friends and spouse. Jay says uses the analogy of musical chairs. When you are twentysomething dating is fun, everyone is just running around. But when you hit 30 or 35, people start sitting down and often people will sit in the closest chair to them because it is convenient. Don't set yourself up to have an empty chair. Each relationship you choose, each job you choose, make them count. You don't have to have all the answers and you might make mistakes, but your twentysomething years are the time to have those "aha" moments.

You can view the entire TED Talk here

We want to hear from you. What are your thoughts on Meg Jay's talk? Post your comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_57_FINAL.mp3
Category:general -- posted at: 3:56pm EST

This week, Kristine Simpson and Julia Kent answer a big question: how can young PR professionals get rid of any negative PR stereotypes.

A question, Kristine asked while she attended Conversations 2013, the CPRS National Conference in Gatineau. As you go through the lessons below click on the bold links. they will direct you to the full interview on YouTube. 

Here is what she learned:

  • Evan Solomon, a reporter by trade, reminded us that the PR industry lacks authenticity. Lack of authenticity results in mistrust. He says we need to get that trust back by being spontaneous and breaking free from canned messages.

On that note, Kristine reminds our readers it is all about building relationships and makes reference to an article called Media Relations 2.0. The standard news release is dying, build a relationship with journalists instead.

  • Dan Tisch says we too often define ourselves as the things we do - i.e. media relations, social media - when we should be looking at the value of what we do. Dan also encourages young pros to make business literacy your number one goal in your education and training. Understanding the business of your organization will help you understand the value PR brings to an organization.
  • Terry Fallis quotes the first line in his new book, Up and Down, "Welcome to the dark side," says the agency manager to the new recruit. Terry says the image that PR is the dark side still exists and encourages young pros to not just do PR for their companies, but for the PR industry as well.
  • Ira Basen, a producer with CBC, says we have to find out what the negative sterotype is and thens imply stop doing it. but in general, he says we should be truthful and honest. Ira also reminds young pros that this is a big burden to carry on one person's shoulders. We shouldn't be responsible for the industry's reputation, just our own. If everyone worries about their own reputation and makes an effort to do good PR, then the industry will grow.
  • Alexandra Samuel makes reference to a familiar idea: breaking down the silos. She says young pros enter the work force in a silo - the social media expert. But social media is more than just a job these days, it is our entire industry. She encourages young professionals who get stuck in the social media role to remind your superiors you are more than just a tweeter. You are building relationships.
  • To finish off the conference, CPRS held a panel called the Future of PR. The panel included Dan Tisch, Jean Valin, Stephanie Lawrence and Vince Power and was moderated by Bruce MacLellan. Here are a few comments the panel made about improving the industry's stereotypes:
    • Redefine what we do from a service to value. We look after the company's reputation, that is valuable.
    • Reflect the values of an organization through our communications. PR can be the gateway to showcasing the value of trusting an orgyanization.
    • Call out bad practice. Don't let people get away with bad PR, because it is not PR, it is just lies.
    • Remind the world that PR does more than just communications for an organization, but often we are the ones behind the corporate social responsibility initiatives, helpiong local and global communities.
    • Be part of a professional organization where we can work together towards international standards. Everyone in a professional organization such as CPRS or IABC should hold each other accountable.

Finally, don't let this blog post just sit here. Start a conversation with your boss, your peers, your colleagues, your friends and see how you can change PR and eliminate any negative stereotypes.

You can get full access to all the content from Conversations 2013 through our Facebook tab, on our Pinterest board or on the #CPRS2013 YouTube playlist.

We want to hear from you. What PR would you do for the PR industry? What do you do on a daily basis to eliminate any negative PR stereotypes? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_56_FINAL.mp3
Category:general -- posted at: 3:01pm EST

Young PR Pros producer and host, Kristine Simpson, will be attending the CPRS National Conference this weekend as a roving reporter for the podcast. Her job while she is there is to get answers to one big question:

What can young PR professionals do to change the negative stereotype of our industry?

PR is not just PR anymore, PR is marketing, it is social media engagement, it is corporate communications, it is media relations, it is public affairs, and so much more. We are not spin doctors and we are not all like Samantha Jones from Sex in the City. We are here to build meaningful relationships between an organization and its audience.

This year's CPRS National Conference is called "Changing the Conversation". Kristine will talk with the top minds in our industry to find out how young professionals can change the conversation around our industry. What can we do today that will make our industry better? What can we do within our industry to change a business, a society, or even the world?

PR is so much more than what is jotted down in a dictionary. It has a potential to make real change in this world.

Will you be attending the CPRS National Conference? Young PR Pros wants to meet you. Tweet us during the conference, or say hi to Kristine while she wanders the halls with her camera and recorder.

Stay tuned next week when we reveal how professionals answered our big question.

Direct download: YPP_55_FINAL.mp3
Category:general -- posted at: 7:41pm EST

This episode was sponsored by CPRS Ottawa-Gatineau. Attend the CPRS National Conference in June. Visit for more information.

This week concludes our three-part series called Navigating Your Career. First we started with Getting the Job with Ken Anderson, then we explored how to Keep and Excel at Your Job with Tracey Baker.

In episode 54 we chat with Charlene Gaudet, a director of communications in the Government of Canada. Charlene shares with us how to determine if/when a young professional is ready for a more experienced/senior role.

Julia Kent shares her story of moving up in her own company, while Kristine Simpson talks about the importance of making a business case when asking for a more senior position.

Young PR Pros sat down with Charlene to ask a few question at the CPRS Navigating Your Career event last month. Here is the full interview:

You can also listen to her entire talk, including a more detailed review of the Accredited Public Relations designation, and more: Click here.

We want to hear from you. Have you asked for a promotion? How have you advanced your career? Post your story on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_54_FINAL.mp3
Category:general -- posted at: 11:02pm EST

Direct download: Charlene_Gaudet_full_presentation.mp3
Category:general -- posted at: 11:33pm EST