Young PR Pros

This week, Kristine Simpson and Julia Kent are pleased to feature an interview with Caroline Kealey.

Caroline is the founder of Results Map, a communications consultant, trainer and author with a passion for designing strategic communications plans that work.

Kristine met up with Caroline to ask her about the state of PR and communications and how we can convert mindsets to view communications practitioners as experts and not overhead. Caroline shares lessons from the workshop she ran at the IABC Canada Business Summit at the beginning of November. She centres her thinking around creating a process for communications where we ask a series of questions before we begin working. This sets us up for success by gaining all the insight and showing we know what we are doing. Rather than, jumping when clients say jump, which can set us up for failure.

You can view the entire interview here:

We end the episode with answering a question from Matt, a Young PR Pro listener, posted on our Facebook Page. Matt asks about juggling school, work and trying to gain enough hands on experience to get his dream job after graduation. Kristine and Julia do their best at offering up some advice to Matt.

Thanks Matt for asking a question. We always love hearing from our listeners, so ask your question today. If you have already asked a question, tune in to our following episodes, who knows, maybe we will answer your question next week.

A huge thank you to Caroline for spending the time with Kristine, despite the fire alarm that broke the interview in to two parts.

On a side note, don't forget to register for the IABC & CPRS: Merry Mix & Mingle happening in Ottawa, Canada on Thursday, Dec. 13 from 6 p.m. to 8 p.m. Young PR Pros will be there with their recorder, as always, asking the questions that matter to young PR professionals.

We would love to hear from you. Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_34_FINAL.mp3
Category:general -- posted at: 11:24pm EDT

This week, Kristine Simpson and Julia Kent recap the events of a panel Julia was involved in for fourth year journalism students, at Carleton University, interested in going in to the field of communications.

The panel is meant to bring in young professionals that have succeeded at securing a permanent job in communications. Julia, a graduate of the Carleton University journalism program, was joined by Stephanie Brooks, national communications specialist for the Canadian Manufacturers & Exporters, and Joe Boughner, a digital strategist at Non-Linear Creations; both very intelligent and successful people in the industry of communications.

Kristine and Julia recap some highlights from the panel, drawing attention to some really good advice given by the panelists:

  • Stephanie reminds young professionals to network often, including your parents' friends and your friends' parents, they are an easy group to start networking with because you already know them.
  • Stephanie also suggests you buy a domain name and create a professional email address that you can use when applying for jobs, for example: kristine@kristinesimpson.com (note: this email does not exist).
  • Julia, Stephanie and Joe rattle off a long list of great websites young professionals can use to search for jobs in Ottawa.
  • Joe tells young professionals to be proactive when volunteering. Find a not-for-profit you are interested in, and call them up and offer your services for free. Don't wait for them to come to you, they are too busy to search for help.

But, we just scratch the surface of some of the great tips and advice shared during the panel. You can listen to the entire panel here. Please note the audio is 44 minutes long, so, pour yourself a cup of tea, sit down with a pen and paper and take notes. There are a lot of great tips.

Click here to listen to the panel discussion

And, because our lovely hosts love to talk, Kristine and Julia end up going off on a tangent and talking about the role of a degree when searching for a job. Does it really matter? Can you get a job with just a degree?

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_33_FINAL.mp3
Category:general -- posted at: 7:55pm EDT

This week, Kristine Simpson and Julia Kent talk gamification. And no, we are not playing games with you (ah! puns)... it is a real word.

IABC published Putting the Fun into the Fundamentals of Effective Communications in their recent CW Bulletin.

The article talks about the trend of using games too engage and interact with your audience.

The U.S. has over 100 million mobile phone games; half are played every day. It is easy to forget that the iPhone (which revolutionized mobile gaming) has been around for only five years. In this time, the way we communicate has been revolutionized with the adoption of mobile and social technologies. But, it is games that have really captured the hearts (and wallets) of users.

Inside PR also covered this topic with their interview with Shel Holtz, host of For Immediate Release. We play a clip of Shel explaining gamification and Martin Waxman sharing his tips to young professionals interested in gamification.

We want to know if you have integrated gamification in your communications? Have you taken a course at school on gamification? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_32_FINAL.mp3
Category:general -- posted at: 4:29pm EDT

We love when our listeners who send us ideas for a show. This week, one of our wonderful listeners - and a fellow podcaster - @TechAlly asked us to discuss what marketers need from young PR professionals.

Our hosts, Kristine Simpson and Julia Kent, do their best at answering the question. But, as neither are marketing professionals by trade, they call out to marketers to help them answer this question. If you are a marketer and want to join the conversation, send us an email.

We then switch gears to a long lasting topic in our industry, should public relations and communications be a licensed industry? The question comes from a discussion found in the CPRS LinkedIn group.

Note: this is a closed LinkedIn group. To view the conversation simply request to join the group.

Kristine and Julia discuss the pros and cons of having our industry licensed. Naturally, we also talk about our sister industry - the journalists, another industry sharing a similar discussion. But is licensing our profession really feasible? How can we draft regulation? Where are the lines drawn between good and bad PR? Does bad PR really hurt anyone? If not, then what is the point? Can professional designations and accreditation be the solution?

Note: in this episode we repeat the word professional designation; however, in the majority of the cases we mean accreditation. Sorry for the confusion.

So, what is your opinion on either of the questions we asked this week?

Are you a marketer? What do you need from PR professionals?

What is your opinion? Should PR be a licensed industry?

Share with us your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_31_FINAL.mp3
Category:general -- posted at: 9:53am EDT

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