Young PR Pros

The two-pager paper resume is going out of style faster than your skinny jeans. It is time to switch things up and change the fashion of your resume (oh I love puns).

This week, Kristine Simpson and Julia Kent discuss a recent article published on Your Money, a finance blog, called Careers: The new resume needs to be digital and personal. The article talks of different creative ways of moving your resume online to be accessed by recruiters and potential employers.

We discuss the most popular tools to building your online resume: LinkedIn, Pinterest, about.me, and more.

As Julia mentions in the episode, some companies are now requiring new and unique resume types. Famous Folks has a unique way of hiring their employees. Their career page says the following:

Our hiring process is pretty simple. We’ve got two lists – the Short List and the S#*t List. Your objective is to make it onto the first one. How? Simple. In our business, ideas are worth their weight in gold. Show us your creativity by coming up with a better idea than sending us a boring resume.

But don't forget, no matter how creative your digital resume is, remember to write for your audience and make it relevant.

We want to see your unique online and digital resumes. Send us an email with a link to your resume. Who knows, we may feature your resume on our Facebook Page.

We would love to hear from you, if you have any ideas for future episodes, leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_30_FINAL.mp3
Category:general -- posted at: 11:49am EDT

This week, Kristine Simpson and Julia Kent talk networking. Networking is pretty important for young PR pros. Here are just a few reasons why:

"It is not what you know it is who you know" - my mentor, Stephen Heckbert

"@Kristinesimpson Not just young ones but all of us IMO - networking is vital to stay on top of trends and trade best practices." - @SergeQuinty

"@Kristinesimpson I am not a PR pro (or all that young) but wouldn't networking be essential to your success in that field?" - @CanadianDadBlog

And yes, @CanadianDadBlog, networking is essential to a PR pros career.

However, networking is not always the easiest task to undertake. It can be very intimidating as a young professional. So, Kristine and Julia, share their tips and advice on how they work a room while networking and build their contacts.

We would love to hear from you. What is your number tip to network successfully? Do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_29_FINAL.mp3
Category:general -- posted at: 4:11pm EDT

After a small break, Kristine Simpson and Julia Kent are back.

This week, we discuss the news. What is going on in the world and what can a young PR pro learn from the PR successes, disasters and controversies swimming about media outlets across the globe.

So, what is in the news?

  • NHL Lockout: no hockey, no news. How to take advantage of quiet time in the news to communicate your message.
  • Obama vs. Romney debate: two communications teams with their hands full, but for different reasons.
  • Zellers: saying goodbye with class and bringing in profit right until the end. don't forget to check out the Everything must go, even Zeddy video.
  • Kate Middleton's intimate moment: the royal scandal and how it was handled. Remember, it is always better to be honest.
  • Venezuelan election: Hugo Chavez is elected as president of Venezuela. Lessons learned on trying to convince the opposition, in short: don't. Convince those on the fence - it is more worth your time and money.
  • The Trudeau legacy: The prodigal son of Pierre Elliott Trudeau runs for leader of the Liberal party. With no competition (except for recent whispers of Premier Dalton McGuinty), Justin Trudeau's communications team seems to be sitting back and waiting for the votes to come in. Even without competition, we express the importance of communicating your strengths.

And that is all the news for now, until next week.

We would love to hear from you. Do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_28_FINAL.mp3
Category:general -- posted at: 2:42pm EDT

This week, Kristine Simpson and Julia Kent have a very special guest join them from Halifax, Nova Scotia. Paul Kent is the president and CEO of the Greater Halifax Partnership, board member of the Nova Scotia Liquor Corporation and director of the Maritime Tidal Energy Corporation. Oh, did we mention he is Julia's father.

Mr. Kent was featured in a series called the Executive Chair by Bluteau DeVenny. The series aims to answer the questions: “How can I be successful?” The series interviews senior leaders to try and learn about what worked – and didn’t work – through the development of their careers. These interviews are to gain insights that can give you direction for moving your own career forward. Read the interview with Mr Kent here.

Julia and Krristine ask Mr. Kent, what makes a leader and how a young professional, despite their young career, be successful in a leadership role.

In our interview here are some of the questions we ask Mr. Kent:

  • Who can lead?
  • How can young professionals use their leadership to land a job?
  • What is the importance of carrying over connections and contacts with you at every job?
  • What are the best characteristics of a leader?
  • And more.

If you are a young PR professional looking to be a leader in your field, then this is a show you do not want to miss.

We would love to hear from you. What do you think it takes to be a leader? Or do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_27_FINAL.mp3
Category:general -- posted at: 11:01am EDT

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