Young PR Pros

This week on Young PR Pros Julia Kent and I are joined by the co-author of Marketing in the creator, and communications and marketing super woman, Gini Dietrich.

I first met Gini through the sound of her voice as I produced my very first Inside PR podcast.

For the past year and a half as a producer, I have been able to listen to Gini’s insights, opinions, knowledge, and occasionally her dog Jack will stick in a few words. Although those frequent words from Jack have been wise, I have learned so much Gini.

Gini is one of those women that give a young professional woman like me a person to look up to.

Over the past two years, she has built a large online following at her blog, Spin Sucks. She has launched Spin Sucks Pro as a platform for marketing expertise tailored to the needs of senior executives. As I mentioned before, she is a co-host on the Inside PR podcast. And she manages to hold down a day job as CEO of Arment Dietrich.

With all this on the go, Gini found the time to co-author with Geoff Livingston a book that every contemporary marketer should read: Marketing in the Round, a practical guide to integrating the traditional and new tools of marketing into a coherent, effective whole.

We caught up with Gini at Third Tuesday Ottawa on July 24 to talk about how young professionals can build an online following, increase engagement on your blog, and her advice for young professionals.

This is a must listen to episode!

We want to hear from you. Do you have a question for Gini? Or, do you have an idea for an episode? Leave us a comment on our blog or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_18_FINAL.mp3
Category:general -- posted at: 11:27am EST

The sun is shining, the birds are chirping, and we are all enjoying a nice cold drink on a patio somewhere around the world. School is out, work has slowed down, and it is time to catch up on that reading list. What are you going to read this summer to help you build and advance your career?

Kristine Simpson and Julia Kent, hosts of Young PR Pros, thought they would share with you their suggestions of excellent books for young professionals and communicators alike.

Here is what they suggest:

  1. Marketing in the Round by Gini Dietrick and Geoff Livingston
  2. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  3. Steve Jobs biography by Walter Isaacson
  4. Peter Mansbridge One on One
  5. A Harlequin romance - listen in on the podcast to find out why 50 Shades of Grey should go on your summer reading list
  6. The High Road and The Best Laid Plan by Terry Fallis

We want to hear from you. What is on your summer reading list? What do you suggest the hosts read? Leave us a comment on our blog or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_17_FINAL.mp3
Category:general -- posted at: 11:35am EST

During the past few weeks we have interviewed a few people in the field of communications to find out what really happens on a day-to-day basis in different jobs/roles/companies. We interviewed our very own hosts: Kristine Simpson and Julia Kent and learned a lot about working in an agency and working in a more business development role

This week we catch up with Ken Nyhuus, the director of internal communications at Export Development Canada. Kristine met him at his office in downtown Ottawa in their newly build building with its breathtaking views and energy efficient architecture. 

Ken shares with the Young PR Pros audience what it is like to work in internal communications. Kristine and Julia then discuss three very important tips Ken offers young pros:

1.     Know your audience

2.     Use plain language

3.     Be a translator

Again, Young PR Pros wants to thank Ken for giving us the time to learn more about internal communications and the skills needed to be successful in his industry.

We want to hear from you. Do you work in internal communications? If so, what is your advice for a young professional who wants to start a career in internal communications? Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at, or send us a message on Twitter @youngprpros, @kristinesimpson or @kentjulia.

Direct download: YPP_16_FINAL.mp3
Category:general -- posted at: 1:01pm EST

This week on Young PR Pros we celebrate some big news and at the same time Kristine Simpson and Julia Kent, with heavy hearts, say goodbye to our dear friend and host of Young PR Pros, Molli Megasko.

Molli has accepted a job with Chanel and will no longer be able to join us every week. However, we made her promise to remain our number one fan and comment often on our blog.

So this week, we figured it would be fitting to talk about how to properly leave a job.

We cover:

  1. Knowledge transfer, how to make sure your team is ready for the day you leave.
  2. Telling your boss, being open and transparent about everything.
  3. Notice, how long should you give, is two weeks enough?

Both Kristine and Julia want to thank Molli for all she has done for Young PR Pros the past few months. She has brought excellent insight to the topics we discuss, along with a few laughs.

We will miss you a lot!

We want to hear from you. Have you recently left a job? If so, what is your advice for leaving a job while leaving a lasting impression. Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_15_FINAL.mp3
Category:general -- posted at: 4:23pm EST

Today, we follow up to last week's episode where we interviewed out very own Julia Kent about her job. This weel, we interviewed the creator and host of Young PR PRos, Kristine Simpson to find out about her job and what she does on a daily basis.

These interviews are here to help you, our listeners, learn about the different jobs available to young PR professionals in the world of public relations, communications and marketing.

There are so many titles out there: internal communications, marketing manager, digital engagement, account coordinator, project manager, etc. It can be confusing to figure out what exactly job to look for.

So, your hosts   Julia Kent and Molli Megasko drill Kristine with questions about her job. We dive deep in to the day-to-day activities a skills needed to be successful working in an agency.

Don't forget to also head over to Young PR Pros' Facebook page this week to answer our very first Facebook question. In episode 8: Interview tips, Julia made the comment that hand shakes are important and if you can't give a good hand shake you may risk ruining a first impression. Molli disagreed and beleived that a limp hand shake isn't enough to deter her away from a potential employee. This week on Twitter, Julia and Kristine were caught in a debate on whether or not hand shakes are really that important at an interview. So, we have left it up to you guys. What do you think? Is a limp handshake really that bad? Do you judge people on their handshake? Head over to our Facebook page to give your opinion.

We want to hear from you. If you have any additional questions for Julia about what she does or if you have any ideas for future episodes share your comments by leaving a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_14_FINAL.mp3
Category:general -- posted at: 6:00am EST