Young PR Pros podcast

This week, we wanted to help you learn about the different jobs available to young PR professionals in the world of public relations, communications and marketing.

There are so many titles out there: internal communications, marketing manager, digital engagement, account coordinator, project manager, etc. It can be confusing to figure out what exactly job to look for.

So, your hosts Kristine Simpson and Molli Megasko drill Julia Kent with questions about her job. We dive deep in to the day-to-day activities a skills needed to be successful in Julia's job.

This week, we also debut our new monthly series called the Outrageous Minute of Young PR Pros brought to you by Sarah Bustard. If you have been following Young PR Pros since the beginning you will remember Sarah from episode one. We interviewed her as a student using social media to find a job; months later, she is a graduate with a full time job with the Government of Canada.

The Outrageous Minute of Young PR Pros will air once a month and showcase unique and interesting stories of young PR pros looking for a job. This week, we profile Jan Huang, an MBA candidate from Harvard Business school who is using Pinterest to apply for a job at Pinterest.

We want to hear from you. If you have any additional questions for Julia about what she does or if you have any ideas for future episodes share your comments by leaving a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_13_FINAL.mp3
Category:general -- posted at: 9:50am EDT

A few weeks ago, Young PR Pros attend the Canadian Public Relations Society (CPRS)’s Dress4Success. Roving reporter, Kristine Simpson was able to catch Claudine Wilson, founder of the public relations program at Algonquin College. Claudine presented: Resumes designed to succeed.

Kristine and her two fabulous co-hosts, Julia Kent and Molli Megasko discuss Claudine's presentation and ask the following questions about building a resume:

  1. What is the job of a resume? Contrary to popular belief, a resume is not designed to get you a job, it is designed to get you an interview.
  2. What is the point of the objective statement? Claudine says there is no point, so scrap it. Molli agrees. Julia and Kristine offer up an alternative, an introduction paragraph explaining what you can bring to the team.
  3. How do you include key words? The Government of Canada is probably the only entity that requires you to copy and paste a job description. For the rest of the world, read the job description, understand what the employer is looking for and include key words such as "social media", "online engagement", "bilingual", etc. throughout your resume.
  4. What is the best length of a resume? Molli says one page. Julia and Kristine say maximum two pages. They all agree, however, that regardless, a resume needs to be concise and relevant to the position you are applying for.

Thank you again to CPRS and to all the students who welcomed Kristine with open arms. Make sure you check out Young PR Pros at the next student event in Ottawa.

What do you think is the most important part to a resume? Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson, @kentjulia or @mollimegasko.

Direct download: YPP_12_FINAL.mp3
Category:general -- posted at: 6:00am EDT

A few weeks ago, Young PR Pros attend the Canadian Public Relations Society (CPRS)’s Dress4Success. Roving reporter, Kristine Simpson was able to catch none other than the very smart and talented Sherrilynne Starkie Branding: Leveraging social media to maximize your job search (see below for full presentation).

Sherrilynne makes three very important points that Kristine, Julia Kent and Molli Megasko discuss.

  1. Design your profile for impact: Recruiters scan a profile for 5 seconds. They look at your photo and job title. Make sure they are both memorable. Also ensure your profile is key word rich to optimize search.
  2. Participate in online conversations with people and organizations you are interested in and with the companies you want to work for.
  3. Be creative and think out of the box when creating a resume. Just check out resumes on Pinterest for some unique and creative ways of highlighting your skills.

After the presentation, Kristine got the chance to get some one-on-one with student attendees Asim Zaidan, Famia Lawluvi, Genevieve Brisson, Laura Kidd, Mary-Anne Diebel and Nadia Vixamar. She asked the question: what is the one social network tool you cannot live without during your job search.

The common answer was LinkedIn. However, one student mentioned he wasn’t on social media yet. Kristine, Julia and Molli discuss the next steps for young professionals who have yet to venture to the online world.

Thank you to CPRS and to all the students who welcome Kristine with open arms. Make sure you check out Young PR Pros at the next student event in Ottawa.

Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_11_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros Kristine SimpsonJulia Kent and Molli Megasko chat about a subject that touches every young professional searching for a job: Where do I want to work?

Kristine caught an article by Bill Barnett on the Harvard Business Review called When Choosing a Job, Culture Matters.

Here is a quote from the article:

Some organizations will excite you. They'll stimulate your success and growth. Others will be stressful. They may lead you to quit before you've accomplished much or learned what you hoped to. With the pressure (or excitement) of finding a new job, it's all too easy to pursue a job opportunity or to accept an offer with only a hazy view of how the institution really operates. The path to an institution you'll like is to investigate the culture you're thinking of joining before you accept the position.

The article sparked a very interesting and engaging conversation between our three hosts about what a young pro should do when starting their career. Is it working at a small boutique firm, says Molli? Is it learning about the different fields in communications/pr/marketing and figuring out what sounds good for you, says Kristine? Or can we really control our career path, sometimes it just happens and we need to roll with the punches, says Julia?

You do not want to miss this conversation! Once you have tuned in let us know what you think. How do you think a young pro should build their career path? Can you really perfect this skill? Or do you just have to build on a map as you travel through the life of your career? Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_10_FINAL.mp3
Category:general -- posted at: 6:00am EDT

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