Young PR Pros

Let it snow, let it snow, let it snow... in Ottawa.

Happy winter solstice. Ottawa got hit pretty hard with a snow storm, but at least we will be enjoying a beautiful white Christmas. Oh, and Kristine now has enough snow to build a snowman.

With only three days before Christmas, Kristine and Julia thought it would be fun to give our listeners a gift for the holidays to thank you for a great year.

Kristine attended the IABC and CPRS Holiday Mixer and went around asking professionals what they think young PR pros should be doing over the holiday break.

This episodes shares all that great advice. Thanks to Alayne Crawford, Amy Harper, Basia VanderveenBrit MocklerLeigh MorrisSam O'gradySherrilynne StarkieStacy Diffin-LafleurStephanie BrooksVictoria Procunier and Wendy Cherwinski for your great advice.

As we reflect on the past year, we want to thank all our loyal listeners for making this podcast such a great success.

We will back in January, but until then have a happy holiday and best wishes for the New Year!

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_38_FINAL.mp3
Category:general -- posted at: 3:37pm EDT

This week, Kristine Simpson and Julia Kent are joined by Martin Waxman, a digital communications professional and senior counselor at Thornley Fallis & 76design. You may recognize Martin's voice, because Martin is also the co-host, along with Gini Dietrich and Joe Thornley, on Inside PR.

Martin shares with us the recent announcement of a new digital and social media program created by the University of Toronto’s School of Continuing Studies, a three-course Certificate in Digital Strategy and Communications Management.

The program launches in January 2013, granted we all survive the end of the world.

The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. The course combines the why and how with hands-on instruction in the tools and the way they work.

U of T has gathered a talented team who will be creating course modules and teaching, including: Eden SpodekMarcus DanielsCyrus Mavalwala, and my good friend Diane Bégin.

You can read more about the certificate on Martin's blog.

Oh, and Martin plans on opening his very own residence for all those who want to crash at his house. Although, I am sure his wife has yet to agree to this plan.

We would love to hear from you. Do you plan on registering for the new certificate? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_37_FINAL.mp3
Category:general -- posted at: 2:49pm EDT

This week, our hosts, Kristine Simpson and Julia Kent, answer a listener's question about bilingualism in the PR and communications industry in Ottawa, Canada, and offer tips on meeting people in a new city.

Brit Mockler, or @bamcklr as she is known on Twitter, asks:

How important is bilingualism in Ottawa PR jobs and how can I make contacts in new city.

Julia starts by answering the first part of her question. she encourages Brit that even if she doesn't know French, as long as she shows the willingness to learn, she should still be able to get a job in Ottawa.

Kristine on the other hand explains that the majority of communications work she does is in English and is only required to write short emails, do simple interviews and occasionally pitch French journalists in French. Press releases, reports and other big items are always sent to translation. A base of the language is sufficient enough.

Kristine and Julia both agreed that having French is a bonus on your resume, but shouldn't get in your way of landing a job as long as you showcase your true talent and willingness to learn.

As for making new contacts, Julia says Twitter can be a great tool to connect with professionals before and during your transition to a new city.

Julia says: get your name know on Twitter and get your face know through in-person networking.

She also mentions the importance of networking in professional communications associations, such as IABC. Kristine shares her favourite networking story of Kerry Mortimer, past president of IABC Ottawa, and her success of utilizing IABC Canada connections and landing a job by volunteering with IABC Ottawa.

Thanks Brit for sending in your question. If you have a question for Kristine and Julia, send us an email. If you have already sent in a question, stay tuned, your question may be answered in future episodes.

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_36_FINAL.mp3
Category:general -- posted at: 5:10pm EDT

In August of this year, we started a new series called Who to follow, a series where we profile awesome people on Twitter who deserve your attention. So far we have profiled Jacqueline Gallagher, a senior recruitment consultant at David Aplin Group in Halifax Nova Scotia; and Ross Simmonds, a full-time digital strategist and creator of dreamr.

This week, Kristine Simpson and Julia Kent decided to do a special Who to follow. We think you should follow... drum roll please... the news!

Twitter is an excellent source to grab your news throughout the day. Following credible news outlets on Twitter help you stay up-to-date with the latest news happening in real time. Although the full printed/recorded news story may not come until the following day, news outlets offer a play-by-play of the facts they collect as they build on breaking news stories.

Some of the outlets the hosts of Young PR Pros follow are:

It is important to follow the three levels of news: your hyper local news to find out what in happening in your area and city, your national news to ensure you are current with news that may affect your client/company, and international news, especially if you are interested in international politics and affairs.

Who do you follow on Twitter to keep up-to-date with news?

And again, don't forget to register for the IABC & CPRS: Merry Mix & Mingle happening in Ottawa, Canada on Thursday, Dec. 13 from 6 p.m. to 8 p.m. Young PR Pros will be there with their recorder, as always, asking the questions that matter to young PR professionals.

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_35_FINAL.mp3
Category:general -- posted at: 12:47pm EDT

This week, Kristine Simpson and Julia Kent are pleased to feature an interview with Caroline Kealey.

Caroline is the founder of Results Map, a communications consultant, trainer and author with a passion for designing strategic communications plans that work.

Kristine met up with Caroline to ask her about the state of PR and communications and how we can convert mindsets to view communications practitioners as experts and not overhead. Caroline shares lessons from the workshop she ran at the IABC Canada Business Summit at the beginning of November. She centres her thinking around creating a process for communications where we ask a series of questions before we begin working. This sets us up for success by gaining all the insight and showing we know what we are doing. Rather than, jumping when clients say jump, which can set us up for failure.

You can view the entire interview here:

We end the episode with answering a question from Matt, a Young PR Pro listener, posted on our Facebook Page. Matt asks about juggling school, work and trying to gain enough hands on experience to get his dream job after graduation. Kristine and Julia do their best at offering up some advice to Matt.

Thanks Matt for asking a question. We always love hearing from our listeners, so ask your question today. If you have already asked a question, tune in to our following episodes, who knows, maybe we will answer your question next week.

A huge thank you to Caroline for spending the time with Kristine, despite the fire alarm that broke the interview in to two parts.

On a side note, don't forget to register for the IABC & CPRS: Merry Mix & Mingle happening in Ottawa, Canada on Thursday, Dec. 13 from 6 p.m. to 8 p.m. Young PR Pros will be there with their recorder, as always, asking the questions that matter to young PR professionals.

We would love to hear from you. Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_34_FINAL.mp3
Category:general -- posted at: 11:24pm EDT

This week, Kristine Simpson and Julia Kent recap the events of a panel Julia was involved in for fourth year journalism students, at Carleton University, interested in going in to the field of communications.

The panel is meant to bring in young professionals that have succeeded at securing a permanent job in communications. Julia, a graduate of the Carleton University journalism program, was joined by Stephanie Brooks, national communications specialist for the Canadian Manufacturers & Exporters, and Joe Boughner, a digital strategist at Non-Linear Creations; both very intelligent and successful people in the industry of communications.

Kristine and Julia recap some highlights from the panel, drawing attention to some really good advice given by the panelists:

  • Stephanie reminds young professionals to network often, including your parents' friends and your friends' parents, they are an easy group to start networking with because you already know them.
  • Stephanie also suggests you buy a domain name and create a professional email address that you can use when applying for jobs, for example: kristine@kristinesimpson.com (note: this email does not exist).
  • Julia, Stephanie and Joe rattle off a long list of great websites young professionals can use to search for jobs in Ottawa.
  • Joe tells young professionals to be proactive when volunteering. Find a not-for-profit you are interested in, and call them up and offer your services for free. Don't wait for them to come to you, they are too busy to search for help.

But, we just scratch the surface of some of the great tips and advice shared during the panel. You can listen to the entire panel here. Please note the audio is 44 minutes long, so, pour yourself a cup of tea, sit down with a pen and paper and take notes. There are a lot of great tips.

Click here to listen to the panel discussion

And, because our lovely hosts love to talk, Kristine and Julia end up going off on a tangent and talking about the role of a degree when searching for a job. Does it really matter? Can you get a job with just a degree?

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_33_FINAL.mp3
Category:general -- posted at: 7:55pm EDT

This week, Kristine Simpson and Julia Kent talk gamification. And no, we are not playing games with you (ah! puns)... it is a real word.

IABC published Putting the Fun into the Fundamentals of Effective Communications in their recent CW Bulletin.

The article talks about the trend of using games too engage and interact with your audience.

The U.S. has over 100 million mobile phone games; half are played every day. It is easy to forget that the iPhone (which revolutionized mobile gaming) has been around for only five years. In this time, the way we communicate has been revolutionized with the adoption of mobile and social technologies. But, it is games that have really captured the hearts (and wallets) of users.

Inside PR also covered this topic with their interview with Shel Holtz, host of For Immediate Release. We play a clip of Shel explaining gamification and Martin Waxman sharing his tips to young professionals interested in gamification.

We want to know if you have integrated gamification in your communications? Have you taken a course at school on gamification? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_32_FINAL.mp3
Category:general -- posted at: 4:29pm EDT

We love when our listeners who send us ideas for a show. This week, one of our wonderful listeners - and a fellow podcaster - @TechAlly asked us to discuss what marketers need from young PR professionals.

Our hosts, Kristine Simpson and Julia Kent, do their best at answering the question. But, as neither are marketing professionals by trade, they call out to marketers to help them answer this question. If you are a marketer and want to join the conversation, send us an email.

We then switch gears to a long lasting topic in our industry, should public relations and communications be a licensed industry? The question comes from a discussion found in the CPRS LinkedIn group.

Note: this is a closed LinkedIn group. To view the conversation simply request to join the group.

Kristine and Julia discuss the pros and cons of having our industry licensed. Naturally, we also talk about our sister industry - the journalists, another industry sharing a similar discussion. But is licensing our profession really feasible? How can we draft regulation? Where are the lines drawn between good and bad PR? Does bad PR really hurt anyone? If not, then what is the point? Can professional designations and accreditation be the solution?

Note: in this episode we repeat the word professional designation; however, in the majority of the cases we mean accreditation. Sorry for the confusion.

So, what is your opinion on either of the questions we asked this week?

Are you a marketer? What do you need from PR professionals?

What is your opinion? Should PR be a licensed industry?

Share with us your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_31_FINAL.mp3
Category:general -- posted at: 9:53am EDT

The two-pager paper resume is going out of style faster than your skinny jeans. It is time to switch things up and change the fashion of your resume (oh I love puns).

This week, Kristine Simpson and Julia Kent discuss a recent article published on Your Money, a finance blog, called Careers: The new resume needs to be digital and personal. The article talks of different creative ways of moving your resume online to be accessed by recruiters and potential employers.

We discuss the most popular tools to building your online resume: LinkedIn, Pinterest, about.me, and more.

As Julia mentions in the episode, some companies are now requiring new and unique resume types. Famous Folks has a unique way of hiring their employees. Their career page says the following:

Our hiring process is pretty simple. We’ve got two lists – the Short List and the S#*t List. Your objective is to make it onto the first one. How? Simple. In our business, ideas are worth their weight in gold. Show us your creativity by coming up with a better idea than sending us a boring resume.

But don't forget, no matter how creative your digital resume is, remember to write for your audience and make it relevant.

We want to see your unique online and digital resumes. Send us an email with a link to your resume. Who knows, we may feature your resume on our Facebook Page.

We would love to hear from you, if you have any ideas for future episodes, leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_30_FINAL.mp3
Category:general -- posted at: 11:49am EDT

This week, Kristine Simpson and Julia Kent talk networking. Networking is pretty important for young PR pros. Here are just a few reasons why:

"It is not what you know it is who you know" - my mentor, Stephen Heckbert

"@Kristinesimpson Not just young ones but all of us IMO - networking is vital to stay on top of trends and trade best practices." - @SergeQuinty

"@Kristinesimpson I am not a PR pro (or all that young) but wouldn't networking be essential to your success in that field?" - @CanadianDadBlog

And yes, @CanadianDadBlog, networking is essential to a PR pros career.

However, networking is not always the easiest task to undertake. It can be very intimidating as a young professional. So, Kristine and Julia, share their tips and advice on how they work a room while networking and build their contacts.

We would love to hear from you. What is your number tip to network successfully? Do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_29_FINAL.mp3
Category:general -- posted at: 4:11pm EDT

After a small break, Kristine Simpson and Julia Kent are back.

This week, we discuss the news. What is going on in the world and what can a young PR pro learn from the PR successes, disasters and controversies swimming about media outlets across the globe.

So, what is in the news?

  • NHL Lockout: no hockey, no news. How to take advantage of quiet time in the news to communicate your message.
  • Obama vs. Romney debate: two communications teams with their hands full, but for different reasons.
  • Zellers: saying goodbye with class and bringing in profit right until the end. don't forget to check out the Everything must go, even Zeddy video.
  • Kate Middleton's intimate moment: the royal scandal and how it was handled. Remember, it is always better to be honest.
  • Venezuelan election: Hugo Chavez is elected as president of Venezuela. Lessons learned on trying to convince the opposition, in short: don't. Convince those on the fence - it is more worth your time and money.
  • The Trudeau legacy: The prodigal son of Pierre Elliott Trudeau runs for leader of the Liberal party. With no competition (except for recent whispers of Premier Dalton McGuinty), Justin Trudeau's communications team seems to be sitting back and waiting for the votes to come in. Even without competition, we express the importance of communicating your strengths.

And that is all the news for now, until next week.

We would love to hear from you. Do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_28_FINAL.mp3
Category:general -- posted at: 2:42pm EDT

This week, Kristine Simpson and Julia Kent have a very special guest join them from Halifax, Nova Scotia. Paul Kent is the president and CEO of the Greater Halifax Partnership, board member of the Nova Scotia Liquor Corporation and director of the Maritime Tidal Energy Corporation. Oh, did we mention he is Julia's father.

Mr. Kent was featured in a series called the Executive Chair by Bluteau DeVenny. The series aims to answer the questions: “How can I be successful?” The series interviews senior leaders to try and learn about what worked – and didn’t work – through the development of their careers. These interviews are to gain insights that can give you direction for moving your own career forward. Read the interview with Mr Kent here.

Julia and Krristine ask Mr. Kent, what makes a leader and how a young professional, despite their young career, be successful in a leadership role.

In our interview here are some of the questions we ask Mr. Kent:

  • Who can lead?
  • How can young professionals use their leadership to land a job?
  • What is the importance of carrying over connections and contacts with you at every job?
  • What are the best characteristics of a leader?
  • And more.

If you are a young PR professional looking to be a leader in your field, then this is a show you do not want to miss.

We would love to hear from you. What do you think it takes to be a leader? Or do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_27_FINAL.mp3
Category:general -- posted at: 11:01am EDT

As you may have read on already, Kristine was lucky enough to sit and chat with none other than Scott Stratten, also known as @unmarketing on Twitter.

Scott's motto is stop marketing and start engaging, and if you want people to share your content make it awesome.

Both these lessons can be applied to young professionals looking for a job. It is not about posting reason #101 why you should hire me, it is asking questions and starting conversations online to one day connect offline, creating a lead for a job.

Kristine caught up with Scott at Awesome Talks Ottawa last week hosted by ReSoMe and Suprpod.

He mentions three very important lessons (which are conveniently under 140 characters, perfect for tweeting!)

  1. Social media is not a dictation it is a conversation
  2. No matter who you are, young pro or seasoned pro, you have the same 140 characters
  3. Start building relationships early, I am more likely to hire someone I know than fish through 200 resumes

In this episode, Julia and Kristine discuss the lessons learned from Scott.

We would love to hear from you. Are you reading Scott's book? Or do you have an idea for a show? Leave us a comment on the blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_26_FINAL.mp3
Category:general -- posted at: 6:00am EDT

We know... we can't beleive it either. Twenty-five episodes already, half way to 50 and a quarter way to 100. Kristine Simpson and Julia Kent are still having a blast and cannot wait for another 25 episodes.

This week, we visit our new series called Who to Follow where we profile awesome people on Twitter who deserve your attention.

Julia likes this one, a Halifax ad man who calles himself the Coolest Cool. His real name is Ross Simmonds and you can find him on TwitterFacebookLinkedIn or on his blog rosssimmonds.com.

Simmonds is a full-time digital strategist for many key clients in the ad world by day, and by night he fights crime and builds this thing called dreamr. Dreamr is a business with the goal of inspiring people to stay young and stay curious through a portal that helps awesome people meet each other while doing awesome things. Simmonds believes that life is about the people we meet and the experiences we have together. His mission is to inspire people to break out of the traditional hustle and bustle and live life to the fullest with no regrets.

A man that always post quality content, he is a must follow.

Do you want to nominate someone to be profiled on our new "Who to Follow" series? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_25_FINAL.mp3
Category:general -- posted at: 10:01pm EDT

This week we were lucky to have Darcy Boucher join Kristine Simpson and Julia Kent in downtown Ottawa to record Young PR Pros. Darcy is a University of Ottawa public relations and communications student. She has always had a love for fashion and recently has decided to marry her passion for PR with her passion for fashion. (hey that rhymes!)

We ask Darcy for the key skills and tips for the world of fashion PR:

  • Get involved: currently, Darcy is a columnist for the Black Sheep, which has given her great exporuse to the fashion world.
  • Network: a core skill in PR and communications is to know your audience. What better way to know the key players, fashion designers and other influencers than through networking. But, we knew that, right, remember episode 4?
  • Blog: Darcy writes her own blog called The Eternal Optimist. Her blog has been an outlet that has allowed her to connect with other professionals and brands. On top of following her blog, Darcy suggests you checkout PR couture, which also offers internships available across the world.

We want to hear from you. Are you in the fashion PR industry and do you have some valuable tips for young PR pros? Or do you have another idea for a future episode? Let us know by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia. 

Direct download: YPP_24_FINAL.mp3
Category:general -- posted at: 9:44am EDT

First off, Young PR Pros wants to wish all our young PR pro listeners good luck with their first day of school or first day of work.

For some, however, September can be a difficult time trying to find a job, especially if the summer internship is done and you are not returning to school.

So, this week, Kristine Simpson and Julia Kent caught up with Crystal Boudreau and Ameera Girgis from excelHR. excelHR is a recognized leader in the delivery of recruitment and staffing services in Ottawa, Toronto, Vancouver and Calgary. They place qualified job seekers in temporary, contract and permanent positions within Administrative Support, Accounting, Information Technology and Professional Resources.

To clients, they represent the most skilled resources available for employment, delivered in the shortest turnaround time. However, to you and I, the young pros, they represent immediate job opportunities and promising career prospects. Their goal is simple: to match the most demanding staffing needs of their clients with top-notch talent.

Crystal and Ameera both explain how a staffing firm works, the benefits and a few personal tips for young pros looking for a job.

What do you think of staffing firms? What have been your experience with staffing firms? Did you find your dream job through a staffing firm? Let us know by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_23_FINAL.mp3
Category:general -- posted at: 10:54pm EDT

This week we answer a listener's questions about the big leap from student to professional on social media.

Katie Charbonneau from Thornley Fallis writes in:

How do you transition from a student on social media to a professional on social media?

Kristine Simpson and Julia Kent talk about their own personal experiences transitioning between student and professional on social media. After sharing their experiences they come to a very important conclusion. Listen in to find out more.

Kristine also explores the different social networks and how the transition may be different with each platform. For example, the person you are on Twitter may not be the same as the one on Pinterest.

But, regardless of how the transition is done, both Kristine and Julia express the importance of professionalism on social media, as stated in many previous episodes. Because you never know who is watching. Just like Amy Bishop experienced when she got a job through her Twitter presence.

Sarah Bustard (@sarahbustard) joins us yet again for another one of her Outrageous Minutes. This month she shares Amy Bishop's story in Carmel, Indiana and how she landed a job as a digital media strategist with Cru, a large nonprofit. You can follow Amy on Twitter @AmyL_Bishop.

Tell us your experience of making the big leap from student to professional on social media?

Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_22_FINAL.mp3
Category:general -- posted at: 1:13pm EDT

This week, Kristine Simpson and Julia Kent debut a new series called "Who to Follow" where they showcase someone on Twitter that is follow worthy got young PR professionals.

Our first star is Jacqueline Gallagher, a senior recruitment consultant at David Aplin Group in Halifax Nova Scotia. Her job is to find top talent in the areas of accounting and finance and executive search. If anyone knows anything about the recruitment process, it is Jacqueline.

Jacqueline is also the creator of the hashtags: #interviewtip, #recruitertip and #resumetip. These hashtags are full of great advice for the young and young at heart pros in the process of finding a new job.

You can follow Jacqueline and all her hashtags at @RecruiterJax.

Thanks Jacqueline for being so awesome.

Do you want to nominate someone to be profiled on our new "Who to Follow" series? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_21_FINAL.mp3
Category:general -- posted at: 2:07pm EDT

This week, Kristine Simpson and Julia Kent explore the importance of asking questions at a variety of steps in a young PR professionals career life: networking, interviewing and accepting your first job.

Networking is where is all begins. As you network, you build relations with other professionals, eventually leading to job opportunities (more about networking tips in a later show). So, the questions you ask while you are in conversation with other professionals are important to building a network. We review Forbes' article called Non-Awkward Ways To Start And End Networking Conversations and highlight the best questions to ask when networking.

Then we move on the interview stage. The opportunity door has been opened, you just need to survive the interview and you will be invited in with open arms. But, it is not easy. It is more than just answering questions, to really impress your potential employer switch the roles and ask them questions to show your interest and eagerness to work. To help us determine the best questions to ask we review an article from Mashable called 13 Questions to Ask During Your Next Interview.

And finally, once you have made an impression on the potential employer, you receive the offer. But, before you accept the offer there are a few questions you should ask to ensure this is the right job for you. We review an article posted on Resunate.com called 8 Questions to Ask Potential Employers Before Accepting a New Job. Although the majority of questions are good, we highlight two questions we would NEVER ask.

To wrap up the show, Kristine shares a very important lesson and the reason for this episode... never assume anything. However dumb a question may sound, never assume anything, always ask questions.

We want to hear from you. What other questions do you think a young PR pros should ask while networking, during an interview or before accepting a job? Leave us a comment on our blog with your question, or ideas for the next episode. Or send us an email at youngprpros@gmail.com, or post a comment on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_20_FINAL.mp3
Category:general -- posted at: 11:02pm EDT

Well, it is official, Kristine Simpson has been overuled in the handshake debate in episode 8. The results are back in from our Facebook question asking "Do you judge people on their handshake?"

The verdict: 3/4 of people said yes.

The lesson learned: a good handshake is important.

Julia Kent and I then switch over to a topic not spoken about often enough, PR ethics. We discuss the ethics behind the story about OK! Magazine Editor Accepts Thousands of Dollars From PR People After Her Dog Dies. A debate started in the #PRintern | #EntryPR LinkedIn group. We give our two cents on the subject, but here is a hint: we think it is bad PR.

The debate quickly moves in to the ethics behind pitching. We discuss how it can be hard to pitch journalists as young professionals, but we must not fear the silence and ensure to always pitch using quality stories and not just aim for the most amount of hits. It is always quality over quantity. We mention Jeannie Clary's article called The Sound of Silence on PitchingNotes.com to give some tips on how to properly pitch.

We want to hear from you. What is your opinion on the OK! Magazine story? What are your tips to pitching ethically?

Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_19_FINAL.mp3
Category:general -- posted at: 12:24pm EDT

This week on Young PR Pros Julia Kent and I are joined by the co-author of Marketing in the RoundSpinSucks.com creator, and communications and marketing super woman, Gini Dietrich.

I first met Gini through the sound of her voice as I produced my very first Inside PR podcast.

For the past year and a half as a producer, I have been able to listen to Gini’s insights, opinions, knowledge, and occasionally her dog Jack will stick in a few words. Although those frequent words from Jack have been wise, I have learned so much Gini.

Gini is one of those women that give a young professional woman like me a person to look up to.

Over the past two years, she has built a large online following at her blog, Spin Sucks. She has launched Spin Sucks Pro as a platform for marketing expertise tailored to the needs of senior executives. As I mentioned before, she is a co-host on the Inside PR podcast. And she manages to hold down a day job as CEO of Arment Dietrich.

With all this on the go, Gini found the time to co-author with Geoff Livingston a book that every contemporary marketer should read: Marketing in the Round, a practical guide to integrating the traditional and new tools of marketing into a coherent, effective whole.

We caught up with Gini at Third Tuesday Ottawa on July 24 to talk about how young professionals can build an online following, increase engagement on your blog, and her advice for young professionals.

This is a must listen to episode!

We want to hear from you. Do you have a question for Gini? Or, do you have an idea for an episode? Leave us a comment on our blog or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_18_FINAL.mp3
Category:general -- posted at: 11:27am EDT

The sun is shining, the birds are chirping, and we are all enjoying a nice cold drink on a patio somewhere around the world. School is out, work has slowed down, and it is time to catch up on that reading list. What are you going to read this summer to help you build and advance your career?

Kristine Simpson and Julia Kent, hosts of Young PR Pros, thought they would share with you their suggestions of excellent books for young professionals and communicators alike.

Here is what they suggest:

  1. Marketing in the Round by Gini Dietrick and Geoff Livingston
  2. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  3. Steve Jobs biography by Walter Isaacson
  4. Peter Mansbridge One on One
  5. A Harlequin romance - listen in on the podcast to find out why 50 Shades of Grey should go on your summer reading list
  6. The High Road and The Best Laid Plan by Terry Fallis

We want to hear from you. What is on your summer reading list? What do you suggest the hosts read? Leave us a comment on our blog or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_17_FINAL.mp3
Category:general -- posted at: 11:35am EDT

During the past few weeks we have interviewed a few people in the field of communications to find out what really happens on a day-to-day basis in different jobs/roles/companies. We interviewed our very own hosts: Kristine Simpson and Julia Kent and learned a lot about working in an agency and working in a more business development role

This week we catch up with Ken Nyhuus, the director of internal communications at Export Development Canada. Kristine met him at his office in downtown Ottawa in their newly build building with its breathtaking views and energy efficient architecture. 

Ken shares with the Young PR Pros audience what it is like to work in internal communications. Kristine and Julia then discuss three very important tips Ken offers young pros:

1.     Know your audience

2.     Use plain language

3.     Be a translator

Again, Young PR Pros wants to thank Ken for giving us the time to learn more about internal communications and the skills needed to be successful in his industry.

We want to hear from you. Do you work in internal communications? If so, what is your advice for a young professional who wants to start a career in internal communications? Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson or @kentjulia.

Direct download: YPP_16_FINAL.mp3
Category:general -- posted at: 1:01pm EDT

This week on Young PR Pros we celebrate some big news and at the same time Kristine Simpson and Julia Kent, with heavy hearts, say goodbye to our dear friend and host of Young PR Pros, Molli Megasko.

Molli has accepted a job with Chanel and will no longer be able to join us every week. However, we made her promise to remain our number one fan and comment often on our blog.

So this week, we figured it would be fitting to talk about how to properly leave a job.

We cover:

  1. Knowledge transfer, how to make sure your team is ready for the day you leave.
  2. Telling your boss, being open and transparent about everything.
  3. Notice, how long should you give, is two weeks enough?

Both Kristine and Julia want to thank Molli for all she has done for Young PR Pros the past few months. She has brought excellent insight to the topics we discuss, along with a few laughs.

We will miss you a lot!

We want to hear from you. Have you recently left a job? If so, what is your advice for leaving a job while leaving a lasting impression. Leave us a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_15_FINAL.mp3
Category:general -- posted at: 4:23pm EDT

Today, we follow up to last week's episode where we interviewed out very own Julia Kent about her job. This weel, we interviewed the creator and host of Young PR PRos, Kristine Simpson to find out about her job and what she does on a daily basis.

These interviews are here to help you, our listeners, learn about the different jobs available to young PR professionals in the world of public relations, communications and marketing.

There are so many titles out there: internal communications, marketing manager, digital engagement, account coordinator, project manager, etc. It can be confusing to figure out what exactly job to look for.

So, your hosts   Julia Kent and Molli Megasko drill Kristine with questions about her job. We dive deep in to the day-to-day activities a skills needed to be successful working in an agency.

Don't forget to also head over to Young PR Pros' Facebook page this week to answer our very first Facebook question. In episode 8: Interview tips, Julia made the comment that hand shakes are important and if you can't give a good hand shake you may risk ruining a first impression. Molli disagreed and beleived that a limp hand shake isn't enough to deter her away from a potential employee. This week on Twitter, Julia and Kristine were caught in a debate on whether or not hand shakes are really that important at an interview. So, we have left it up to you guys. What do you think? Is a limp handshake really that bad? Do you judge people on their handshake? Head over to our Facebook page to give your opinion.

We want to hear from you. If you have any additional questions for Julia about what she does or if you have any ideas for future episodes share your comments by leaving a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_14_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week, we wanted to help you learn about the different jobs available to young PR professionals in the world of public relations, communications and marketing.

There are so many titles out there: internal communications, marketing manager, digital engagement, account coordinator, project manager, etc. It can be confusing to figure out what exactly job to look for.

So, your hosts Kristine Simpson and Molli Megasko drill Julia Kent with questions about her job. We dive deep in to the day-to-day activities a skills needed to be successful in Julia's job.

This week, we also debut our new monthly series called the Outrageous Minute of Young PR Pros brought to you by Sarah Bustard. If you have been following Young PR Pros since the beginning you will remember Sarah from episode one. We interviewed her as a student using social media to find a job; months later, she is a graduate with a full time job with the Government of Canada.

The Outrageous Minute of Young PR Pros will air once a month and showcase unique and interesting stories of young PR pros looking for a job. This week, we profile Jan Huang, an MBA candidate from Harvard Business school who is using Pinterest to apply for a job at Pinterest.

We want to hear from you. If you have any additional questions for Julia about what she does or if you have any ideas for future episodes share your comments by leaving a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_13_FINAL.mp3
Category:general -- posted at: 9:50am EDT

A few weeks ago, Young PR Pros attend the Canadian Public Relations Society (CPRS)’s Dress4Success. Roving reporter, Kristine Simpson was able to catch Claudine Wilson, founder of the public relations program at Algonquin College. Claudine presented: Resumes designed to succeed.

Kristine and her two fabulous co-hosts, Julia Kent and Molli Megasko discuss Claudine's presentation and ask the following questions about building a resume:

  1. What is the job of a resume? Contrary to popular belief, a resume is not designed to get you a job, it is designed to get you an interview.
  2. What is the point of the objective statement? Claudine says there is no point, so scrap it. Molli agrees. Julia and Kristine offer up an alternative, an introduction paragraph explaining what you can bring to the team.
  3. How do you include key words? The Government of Canada is probably the only entity that requires you to copy and paste a job description. For the rest of the world, read the job description, understand what the employer is looking for and include key words such as "social media", "online engagement", "bilingual", etc. throughout your resume.
  4. What is the best length of a resume? Molli says one page. Julia and Kristine say maximum two pages. They all agree, however, that regardless, a resume needs to be concise and relevant to the position you are applying for.

Thank you again to CPRS and to all the students who welcomed Kristine with open arms. Make sure you check out Young PR Pros at the next student event in Ottawa.

What do you think is the most important part to a resume? Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson, @kentjulia or @mollimegasko.

Direct download: YPP_12_FINAL.mp3
Category:general -- posted at: 6:00am EDT

A few weeks ago, Young PR Pros attend the Canadian Public Relations Society (CPRS)’s Dress4Success. Roving reporter, Kristine Simpson was able to catch none other than the very smart and talented Sherrilynne Starkie Branding: Leveraging social media to maximize your job search (see below for full presentation).

Sherrilynne makes three very important points that Kristine, Julia Kent and Molli Megasko discuss.

  1. Design your profile for impact: Recruiters scan a profile for 5 seconds. They look at your photo and job title. Make sure they are both memorable. Also ensure your profile is key word rich to optimize search.
  2. Participate in online conversations with people and organizations you are interested in and with the companies you want to work for.
  3. Be creative and think out of the box when creating a resume. Just check out resumes on Pinterest for some unique and creative ways of highlighting your skills.

After the presentation, Kristine got the chance to get some one-on-one with student attendees Asim Zaidan, Famia Lawluvi, Genevieve Brisson, Laura Kidd, Mary-Anne Diebel and Nadia Vixamar. She asked the question: what is the one social network tool you cannot live without during your job search.

The common answer was LinkedIn. However, one student mentioned he wasn’t on social media yet. Kristine, Julia and Molli discuss the next steps for young professionals who have yet to venture to the online world.

Thank you to CPRS and to all the students who welcome Kristine with open arms. Make sure you check out Young PR Pros at the next student event in Ottawa.

Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_11_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros Kristine SimpsonJulia Kent and Molli Megasko chat about a subject that touches every young professional searching for a job: Where do I want to work?

Kristine caught an article by Bill Barnett on the Harvard Business Review called When Choosing a Job, Culture Matters.

Here is a quote from the article:

Some organizations will excite you. They'll stimulate your success and growth. Others will be stressful. They may lead you to quit before you've accomplished much or learned what you hoped to. With the pressure (or excitement) of finding a new job, it's all too easy to pursue a job opportunity or to accept an offer with only a hazy view of how the institution really operates. The path to an institution you'll like is to investigate the culture you're thinking of joining before you accept the position.

The article sparked a very interesting and engaging conversation between our three hosts about what a young pro should do when starting their career. Is it working at a small boutique firm, says Molli? Is it learning about the different fields in communications/pr/marketing and figuring out what sounds good for you, says Kristine? Or can we really control our career path, sometimes it just happens and we need to roll with the punches, says Julia?

You do not want to miss this conversation! Once you have tuned in let us know what you think. How do you think a young pro should build their career path? Can you really perfect this skill? Or do you just have to build on a map as you travel through the life of your career? Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_10_FINAL.mp3
Category:general -- posted at: 6:00am EDT

[display_podcast]

This week, Kristine SimpsonJulia Kent and Molli Megasko revisit a series called Expertise that Matters, where the ladies share skills that will help build and advance your career.

During the opening of the show, Kristine talks about a Forbes article called Five Ways to Land that Post-College Job (Even if You Graduated Years Ago). The article offers some great tips that the ladies of Young PR Pros have mentioned in past episodes. The article also serves as a nice recap of some of the great tips shared on this show.

The conversation this week was sparked by a comment left by an avid listener, Sherrilynne Starkieshe asks:

I liked your discussion of important soft skills. But which hard skill do you think are most important for starting a career in PR?

Molli starts off by saying knowing how to work around a content management system is a great hard skill to have. Molli says it is especially important for our generation. She spends a lot of time working on client's websites.

Kristine encourages young pros to learn a little bit of HTML code. This helps format and structure information on a webpage. With everything merging online, this is a skill that will definitely come in handy. Molli adds Facebook coding, or FBML, as an added bonus. Although FBML is being deprecated, learning similar tools that work on Facebook pages such as JavaScript and Social Plugins will put you ahead of the game.

Julia thinks young pros should learn how to use Photoshop or any other photo editing software. Julia and her company use GimpShop a freeware version of Photoshop. These tools are also good to use when wanting to scale down images for web or for email.

Kristine adds audio editing to the list. Although she says it is not an asset, it is a great unique skill to have. Editing audio can help if you are interested in podcasting, or if you want to send a radio journalist a quote from your spokesperson, etc.

Word processing skills are a mandatory hard skill, especially for our generation. Julia says you are valued even more if you are an expert in Word processing tools, that is, really knowing your way around equations in Excel, table of contents in Word, and slide transitions in PowerPoint. A working knowledge is mandatory, but don't put it on a resume, it is assumed and expected you know them.

Finally, Julia mentions languages as a great hard skill to have. We live in a global world. If you can save a company from having to go through another agency due to language barriers, you will be greatly valued. Also, if you plan on working in Canada, the majority of government jobs require you speak both English and French.

Any of these skills can help you stand out among the crowd.

We want to hear from you. What do you think are some good hard skills to have as a young PR pro. Share your opinions by writing a comment on our blog, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPP_09_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros: Episode 8 - Interview Tips

May is almost over, which can only mean one thing: panick among young professionals to land a job for the summer. 

Kristine Simpson, Julia Kent and Molli Megasko get together this week to discuss tips and suggestions to help the young pro make it through the many interviews this season. 

For example, research the company. Who works there? Have they been in the news? Not only will this show off you have taken the time to know the company it also showcases your research abilities. Molli adds researching your interviewer, ask who is interviewing you and then Google them. What have been their recent accomplishments? This can help you find common ground with your interviwer, and again it showcases research skills, a very important skill in PR. 

Julia shares her experience with hand shakes, how does your hand shake measure up? Are you communicating confidence? 

Kristine encourages young pros to practice in front of a mirror. It will help get your message across smoothly and build confidence. And don't forget to check your social media accounts before you walk in to an interview. In communications, it is important to have a professional presence online and employers check for that, so be prepared. We suggest you check out the Ellen Degeneres Show as she audits her audience members and finds incriminating photos of them on Facebook. If she can find them, so can your potential employers. 

When all is said and done, the interview is over, don't forget that personalized thank you note. It is just one more chance to get your name and make an impression on your interviewer. Plus, it is just a nice gesture. 

Finally, if you are in Ottawa, Canada on May 30, make sure you check out the CPRS Student program called Dress4Success, a fun and informative evening of presentations by industry experts, topped off with a stylish fashion show by Suzy Shier. Presentations range from resume tips to online branding. there will be a special presentation by Sherrilynne Starkie, and trust us, you do not want to miss a lesson from her. Register online

We want to hear what you think. Share your comment and opinions. What are your tips for a young pro going in to an interview? Write a comment on our blog, on our Facebook Page, on our Google+ page, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson, @kentjulia or @mollimegasko.

Direct download: YPP_08_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros, Kristine SimpsonJulia Kent and Molli Megasko get together over a Google Hangout to discuss how students and young professionals can use LinkedIn to connect and potentially land a job.

But first, check out the TED video we saw by Richard St. John's called “The 8 Traits Successful People Have in Common: 8 to Be Great”. The three minute video talks about eight traits successful people have in common, a lot of which we mentioned in last week's episode. If you want to know more, check out Richard's book on Amazon.

Also, thanks to Sarah Bustard, an interviewee in episode 1 and an avid listener. She shares with us another interesting internship recruitment campaign similar to the Maverick campaing we talked about in episode 5. Check out Sarah's song she wrote about her social media skills. Kristine uses this example to remind our listeners that we don't need a recruitment campaign to be unique. Make a video, write a song and share it with potential employers and you will be sure to stand out.

In this week's episode, Kristine catches up with Mitchell Friedman, a professional and leadership development consultant, trainer, and coach in the San Francisco Bay Area. He shares his great tips to using LinkedIn to land a job.

Mitchell talks about three aspects to using LinkedIn:

  1. Developing a profile
  2. Establishing and growing a network
  3. Using your network

Julia and Molli chime in, saying you should only add people you know or have interacted with. Molli encourages us to tailor our message when inviting someone to connect, because in PR and communications we meet new people every day and we may not remember you if you send us a generic invite.

Kristine on the other hand encourages students to take advantage of their position as curious students and reach out to strangers they may want to know better, be it CEOs or managers. Nevertheless, she still agrees that each message should be tailored. For example, in your message say why you want to connect with that person, what do you want to learn from them?

We want to hear about your advice and tips on how to use LinkedIn to build your career. Share your opinions by writing a comment on our blog, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson@kentjulia or @mollimegasko.

Direct download: YPRP_8_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Young PR Pros has a huge announcement to make this week... Kristine Simpson wants to welcome Julia Kent and Molli Megasko to the Young PR Pros family as permenant co-hosts. YEAH!

To debut their new official titles, Kristine, Julia and Molli discuss the expertise or skills young PR pros need to advance their career in PR.

Apart from the obvious skill - writing, Molli says that public speaking and confidence are important skills to advancing a career. Be it in an interview or a business pitch, if you are a good public speaker you will separate yourself from the rest.

Julia says responsiveness is important. She says she has faith in people who respond to emails right away, even if it is to say "got it". Kristine goes off on a tangent and warns people of inundating others with email and finding other ways to respond. Regardless, all three ladies agree, responsiveness is a must have expertise.

Finally, Kristine ends the show by suggesting adaptability as an important skill to have. Communications and PR professionals work in all different environments, with different people using different tools. It is important to be able to adapt on a dime.

Again, we want to thank BethStephanie J Woods and Julia Fauteux for sharing their comments and advice on episode 4.

Also, check out Molli's blog post on Saving the Millennial Workforce from Bad Perceptions. The conversation is an interesting one, we suggest you follow it.

Direct download: Young_PR_Pros_episode_6_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week Kristine Simpson is joined by two wonderful guest hosts, Julia Kent and Molli Megasko. They start off by discussing a unique internship program at Maverick PR and wishes Heather Leigh, an Algonquin College student, good luck in her endeavors to being the next Maverick PR Girl. The ladies touch on video resumes and how they would work for a young PR professional.

Next, they discuss a Forbes article talking about employers and their use of social media. In two words: be professional. The article states one in five employers is turning away potential employees because of their unprofessionalism on social media.

Then, Kristine catches up with David Gauthier, and eager young student ready to take the PR world by storm through blogging. The ladies talk about good tips to making a blog successful, everything from consistency in posting to editing your blog posts to ensure the utmost quality.

We want to hear about your advice for David and other young professionals looking to blogging to build their career. Share your opinions by writing a comment below, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros or @kristinesimpson.

Direct download: Young_PR_Pros_episode_5_FINAL.mp3
Category:general -- posted at: 6:00am EDT

This week on Young PR Pros, Kristine Simpson and her guest host Julia Kent in Ottawa discuss the best advice they have ever received.

Julia’s father, Paul Kent told her to meet new people and build a professional network. Kristine’s mentor Stephen Heckbert told her to just relax and everything will be fine.

Molli Megasko chimes in from New York and sends in her advice given to her by her mother, be an actor.

All great advice for young professionals who may be looking at graduation this month and are nervous to see what is on the other side.

We want to hear about the best advice you have ever received. What has made you successful? Share your opinions. Write a comment below, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros or @kristinesimpson.

Direct download: YoungPRPros_4_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Kristine Simpson is joined yet again by her two fabulous guest hosts, Julia Kent in Ottawa and Molli Megasko in New York.

This week Kristine catches up with Iris Dias, a communications consultant at Reputations in Vancouver, gives her tips on using Facebook, LinkedIn and Twitter in a search for a job in public relations. 

Surprisingly, we find a conflict in how we all use Facebook to market ourselves. Kristine, Julia and Iris consider Facebook a private network and do not use it as a job searching tool. Meanwhile, Molli feels a culture shock and explains how Facebook is a very popular and open tool used by PR and communications professionals in the United States to search for jobs and employees.

The big question this week is how do you use Facebook? Is it closed and private or open and used to market your personal brand? Share your opinions. Write a comment below, send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros or @kristinesimpson

Direct download: YoungPRPros_episode3_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Kristine Simpson is joined by guest host Julia Kent from Ottawa and Molli Megasko from New York to talk about the dos and don'ts in applying for a job in public relations and communications. 

Kristine thinks it is important to ensure your online brand and space is always presented in a professional manner, because in the PR and communications industry we are the faces of our companies. Julia thinks you need some sort of online presence in addition to the experience on your resume. Social media is an integral part of PR and communications that, young or old, you need to be engaging online. And Molli thinks it is important to research the person and the company you are applying too and use every opportunity you get to showcase creativity that will make you stand out among all the applicants. 

In short, do your research, be professional and be creative.

Direct download: YoungPRPros_episode2_FINAL.mp3
Category:general -- posted at: 6:00am EDT

Kristine Simpson kicks off the pilot episode of Young PR Pros with a little talk of using social media as a student to connect with potential employers. 

Kristine is joined by guest host Julia Kent and MSVU student, Sarah Bustard. Sarah shares her experience using social media to connect and learn from public relations and communications professionals across Canada. 

Kristine and Julia use Sarah’s experience to discuss tips and suggestions on everything from homemade social media business cards to social media presence and professionalism. 

Direct download: Young_PR_Pros_Pilot_FINAL.mp3
Category:general -- posted at: 9:01am EDT

1