Young PR Pros

Let it snow, let it snow, let it snow... in Ottawa.

Happy winter solstice. Ottawa got hit pretty hard with a snow storm, but at least we will be enjoying a beautiful white Christmas. Oh, and Kristine now has enough snow to build a snowman.

With only three days before Christmas, Kristine and Julia thought it would be fun to give our listeners a gift for the holidays to thank you for a great year.

Kristine attended the IABC and CPRS Holiday Mixer and went around asking professionals what they think young PR pros should be doing over the holiday break.

This episodes shares all that great advice. Thanks to Alayne Crawford, Amy Harper, Basia VanderveenBrit MocklerLeigh MorrisSam O'gradySherrilynne StarkieStacy Diffin-LafleurStephanie BrooksVictoria Procunier and Wendy Cherwinski for your great advice.

As we reflect on the past year, we want to thank all our loyal listeners for making this podcast such a great success.

We will back in January, but until then have a happy holiday and best wishes for the New Year!

We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_38_FINAL.mp3
Category:general -- posted at: 3:37pm EDT

This week, Kristine Simpson and Julia Kent are joined by Martin Waxman, a digital communications professional and senior counselor at Thornley Fallis & 76design. You may recognize Martin's voice, because Martin is also the co-host, along with Gini Dietrich and Joe Thornley, on Inside PR.

Martin shares with us the recent announcement of a new digital and social media program created by the University of Toronto’s School of Continuing Studies, a three-course Certificate in Digital Strategy and Communications Management.

The program launches in January 2013, granted we all survive the end of the world.

The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. The course combines the why and how with hands-on instruction in the tools and the way they work.

U of T has gathered a talented team who will be creating course modules and teaching, including: Eden SpodekMarcus DanielsCyrus Mavalwala, and my good friend Diane Bégin.

You can read more about the certificate on Martin's blog.

Oh, and Martin plans on opening his very own residence for all those who want to crash at his house. Although, I am sure his wife has yet to agree to this plan.

We would love to hear from you. Do you plan on registering for the new certificate? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_37_FINAL.mp3
Category:general -- posted at: 2:49pm EDT

This week, our hosts, Kristine Simpson and Julia Kent, answer a listener's question about bilingualism in the PR and communications industry in Ottawa, Canada, and offer tips on meeting people in a new city.

Brit Mockler, or @bamcklr as she is known on Twitter, asks:

How important is bilingualism in Ottawa PR jobs and how can I make contacts in new city.

Julia starts by answering the first part of her question. she encourages Brit that even if she doesn't know French, as long as she shows the willingness to learn, she should still be able to get a job in Ottawa.

Kristine on the other hand explains that the majority of communications work she does is in English and is only required to write short emails, do simple interviews and occasionally pitch French journalists in French. Press releases, reports and other big items are always sent to translation. A base of the language is sufficient enough.

Kristine and Julia both agreed that having French is a bonus on your resume, but shouldn't get in your way of landing a job as long as you showcase your true talent and willingness to learn.

As for making new contacts, Julia says Twitter can be a great tool to connect with professionals before and during your transition to a new city.

Julia says: get your name know on Twitter and get your face know through in-person networking.

She also mentions the importance of networking in professional communications associations, such as IABC. Kristine shares her favourite networking story of Kerry Mortimer, past president of IABC Ottawa, and her success of utilizing IABC Canada connections and landing a job by volunteering with IABC Ottawa.

Thanks Brit for sending in your question. If you have a question for Kristine and Julia, send us an email. If you have already sent in a question, stay tuned, your question may be answered in future episodes.

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_36_FINAL.mp3
Category:general -- posted at: 5:10pm EDT

In August of this year, we started a new series called Who to follow, a series where we profile awesome people on Twitter who deserve your attention. So far we have profiled Jacqueline Gallagher, a senior recruitment consultant at David Aplin Group in Halifax Nova Scotia; and Ross Simmonds, a full-time digital strategist and creator of dreamr.

This week, Kristine Simpson and Julia Kent decided to do a special Who to follow. We think you should follow... drum roll please... the news!

Twitter is an excellent source to grab your news throughout the day. Following credible news outlets on Twitter help you stay up-to-date with the latest news happening in real time. Although the full printed/recorded news story may not come until the following day, news outlets offer a play-by-play of the facts they collect as they build on breaking news stories.

Some of the outlets the hosts of Young PR Pros follow are:

It is important to follow the three levels of news: your hyper local news to find out what in happening in your area and city, your national news to ensure you are current with news that may affect your client/company, and international news, especially if you are interested in international politics and affairs.

Who do you follow on Twitter to keep up-to-date with news?

And again, don't forget to register for the IABC & CPRS: Merry Mix & Mingle happening in Ottawa, Canada on Thursday, Dec. 13 from 6 p.m. to 8 p.m. Young PR Pros will be there with their recorder, as always, asking the questions that matter to young PR professionals.

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_35_FINAL.mp3
Category:general -- posted at: 12:47pm EDT

This week, Kristine Simpson and Julia Kent are pleased to feature an interview with Caroline Kealey.

Caroline is the founder of Results Map, a communications consultant, trainer and author with a passion for designing strategic communications plans that work.

Kristine met up with Caroline to ask her about the state of PR and communications and how we can convert mindsets to view communications practitioners as experts and not overhead. Caroline shares lessons from the workshop she ran at the IABC Canada Business Summit at the beginning of November. She centres her thinking around creating a process for communications where we ask a series of questions before we begin working. This sets us up for success by gaining all the insight and showing we know what we are doing. Rather than, jumping when clients say jump, which can set us up for failure.

You can view the entire interview here:

We end the episode with answering a question from Matt, a Young PR Pro listener, posted on our Facebook Page. Matt asks about juggling school, work and trying to gain enough hands on experience to get his dream job after graduation. Kristine and Julia do their best at offering up some advice to Matt.

Thanks Matt for asking a question. We always love hearing from our listeners, so ask your question today. If you have already asked a question, tune in to our following episodes, who knows, maybe we will answer your question next week.

A huge thank you to Caroline for spending the time with Kristine, despite the fire alarm that broke the interview in to two parts.

On a side note, don't forget to register for the IABC & CPRS: Merry Mix & Mingle happening in Ottawa, Canada on Thursday, Dec. 13 from 6 p.m. to 8 p.m. Young PR Pros will be there with their recorder, as always, asking the questions that matter to young PR professionals.

We would love to hear from you. Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_34_FINAL.mp3
Category:general -- posted at: 11:24pm EDT

This week, Kristine Simpson and Julia Kent recap the events of a panel Julia was involved in for fourth year journalism students, at Carleton University, interested in going in to the field of communications.

The panel is meant to bring in young professionals that have succeeded at securing a permanent job in communications. Julia, a graduate of the Carleton University journalism program, was joined by Stephanie Brooks, national communications specialist for the Canadian Manufacturers & Exporters, and Joe Boughner, a digital strategist at Non-Linear Creations; both very intelligent and successful people in the industry of communications.

Kristine and Julia recap some highlights from the panel, drawing attention to some really good advice given by the panelists:

  • Stephanie reminds young professionals to network often, including your parents' friends and your friends' parents, they are an easy group to start networking with because you already know them.
  • Stephanie also suggests you buy a domain name and create a professional email address that you can use when applying for jobs, for example: kristine@kristinesimpson.com (note: this email does not exist).
  • Julia, Stephanie and Joe rattle off a long list of great websites young professionals can use to search for jobs in Ottawa.
  • Joe tells young professionals to be proactive when volunteering. Find a not-for-profit you are interested in, and call them up and offer your services for free. Don't wait for them to come to you, they are too busy to search for help.

But, we just scratch the surface of some of the great tips and advice shared during the panel. You can listen to the entire panel here. Please note the audio is 44 minutes long, so, pour yourself a cup of tea, sit down with a pen and paper and take notes. There are a lot of great tips.

Click here to listen to the panel discussion

And, because our lovely hosts love to talk, Kristine and Julia end up going off on a tangent and talking about the role of a degree when searching for a job. Does it really matter? Can you get a job with just a degree?

We would love to hear from you. Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_33_FINAL.mp3
Category:general -- posted at: 7:55pm EDT

This week, Kristine Simpson and Julia Kent talk gamification. And no, we are not playing games with you (ah! puns)... it is a real word.

IABC published Putting the Fun into the Fundamentals of Effective Communications in their recent CW Bulletin.

The article talks about the trend of using games too engage and interact with your audience.

The U.S. has over 100 million mobile phone games; half are played every day. It is easy to forget that the iPhone (which revolutionized mobile gaming) has been around for only five years. In this time, the way we communicate has been revolutionized with the adoption of mobile and social technologies. But, it is games that have really captured the hearts (and wallets) of users.

Inside PR also covered this topic with their interview with Shel Holtz, host of For Immediate Release. We play a clip of Shel explaining gamification and Martin Waxman sharing his tips to young professionals interested in gamification.

We want to know if you have integrated gamification in your communications? Have you taken a course at school on gamification? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_32_FINAL.mp3
Category:general -- posted at: 4:29pm EDT

We love when our listeners who send us ideas for a show. This week, one of our wonderful listeners - and a fellow podcaster - @TechAlly asked us to discuss what marketers need from young PR professionals.

Our hosts, Kristine Simpson and Julia Kent, do their best at answering the question. But, as neither are marketing professionals by trade, they call out to marketers to help them answer this question. If you are a marketer and want to join the conversation, send us an email.

We then switch gears to a long lasting topic in our industry, should public relations and communications be a licensed industry? The question comes from a discussion found in the CPRS LinkedIn group.

Note: this is a closed LinkedIn group. To view the conversation simply request to join the group.

Kristine and Julia discuss the pros and cons of having our industry licensed. Naturally, we also talk about our sister industry - the journalists, another industry sharing a similar discussion. But is licensing our profession really feasible? How can we draft regulation? Where are the lines drawn between good and bad PR? Does bad PR really hurt anyone? If not, then what is the point? Can professional designations and accreditation be the solution?

Note: in this episode we repeat the word professional designation; however, in the majority of the cases we mean accreditation. Sorry for the confusion.

So, what is your opinion on either of the questions we asked this week?

Are you a marketer? What do you need from PR professionals?

What is your opinion? Should PR be a licensed industry?

Share with us your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_31_FINAL.mp3
Category:general -- posted at: 9:53am EDT

The two-pager paper resume is going out of style faster than your skinny jeans. It is time to switch things up and change the fashion of your resume (oh I love puns).

This week, Kristine Simpson and Julia Kent discuss a recent article published on Your Money, a finance blog, called Careers: The new resume needs to be digital and personal. The article talks of different creative ways of moving your resume online to be accessed by recruiters and potential employers.

We discuss the most popular tools to building your online resume: LinkedIn, Pinterest, about.me, and more.

As Julia mentions in the episode, some companies are now requiring new and unique resume types. Famous Folks has a unique way of hiring their employees. Their career page says the following:

Our hiring process is pretty simple. We’ve got two lists – the Short List and the S#*t List. Your objective is to make it onto the first one. How? Simple. In our business, ideas are worth their weight in gold. Show us your creativity by coming up with a better idea than sending us a boring resume.

But don't forget, no matter how creative your digital resume is, remember to write for your audience and make it relevant.

We want to see your unique online and digital resumes. Send us an email with a link to your resume. Who knows, we may feature your resume on our Facebook Page.

We would love to hear from you, if you have any ideas for future episodes, leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_30_FINAL.mp3
Category:general -- posted at: 11:49am EDT

This week, Kristine Simpson and Julia Kent talk networking. Networking is pretty important for young PR pros. Here are just a few reasons why:

"It is not what you know it is who you know" - my mentor, Stephen Heckbert

"@Kristinesimpson Not just young ones but all of us IMO - networking is vital to stay on top of trends and trade best practices." - @SergeQuinty

"@Kristinesimpson I am not a PR pro (or all that young) but wouldn't networking be essential to your success in that field?" - @CanadianDadBlog

And yes, @CanadianDadBlog, networking is essential to a PR pros career.

However, networking is not always the easiest task to undertake. It can be very intimidating as a young professional. So, Kristine and Julia, share their tips and advice on how they work a room while networking and build their contacts.

We would love to hear from you. What is your number tip to network successfully? Do you have an idea for a show? Leave us a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros@kristinesimpson or @kentjulia.

Direct download: YPP_29_FINAL.mp3
Category:general -- posted at: 4:11pm EDT