Young PR Pros

Companies and countries across the world are starting to implement the four-day workweek. For those of us stuck in the five-day workweek, here are tips for turning your week into a short week, leaving you a whole extra day to tackle bigger things and get ahead.

Direct download: YPPEP123.mp3
Category:general -- posted at: 11:11pm EDT

This episode talks about the importance of exercising your brain through deep work, as well we discuss the damage of multitasking.

Direct download: Ep122Final.mp3
Category:general -- posted at: 1:05pm EDT

Our generation has been dubbed the “Start-up generation”. About one-third of young Canadians want to start their own businesses. When you first launch that business, it can be daunting, scary and exhilarating. While you grapple with so many emotions, it can be hard to learn when to say no to any work that comes your way. That is our topic today. We list red flags you should look out for when meeting with prospective clients.

Direct download: YPPEp121Final.mp3
Category:general -- posted at: 6:30am EDT

Although it’s important to fail and fail gloriously in life, this episode talks about real failure. We thought we would do a twist on the top 5 things young professionals need to do to succeed and flip it around and list all the things you should do if you want your career to come down hard, crashing and burning – in a bad way.

Direct download: YPP_EP120.mp3
Category:general -- posted at: 6:30am EDT

In this episode we share our biggest milestones, as well as how to mark and learn from then. We also mark our fifth anniversary with a bit of reminiscing.

Direct download: YPPAnniversaryEpisode.mp3
Category:general -- posted at: 1:36pm EDT

In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life.

Direct download: EP118Done.mp3
Category:general -- posted at: 3:48pm EDT

Episode 117: The Future of PR

In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new – not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.

As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend.

While our host Kristine D’Arbelles attended a conference in Minneapolis, she ran into a good friend of the podcast, Shel Holtz, founder of the FIR podcast network and host of For Immediate Release, one of the longest running podcasts on communications and PR. Shel was presenting on the future of PR. Kristine sat down with him after his presentation to ask him a few questions.

Shel had some good insight to share. Our hosts dive into some of the trends he presented:

  • Messaging: the number one trend in social media?
  • Dark social: what is it and how can PR and communications professionals deal with it?
  • Facebook strategy: a pointless exercise, we explain why.
  • Content strategy: how to build one in 60 seconds or less!

Young PR Pros wants to thank Shel Holtz for taking the time to share his insight and knowledge on the future of PR and communications.

Direct download: Episode117Fin.mp3
Category:general -- posted at: 6:00am EDT

Episode #116: Concrete Steps to Help Learn from your Mistakes

Kristine shares a story about getting caught with an unlicensed image on her blog. She was sent a letter from a lawyer and had to pay a fee. The image was from a post published in 2011, she had just launched her blog that year. Ignorance is not an excuse to break the law, however. So she paid the fine and added this to her important list of lessons learned.

This episode is about all those times we made a mistake and learned a valuable lesson. But Young PR Pros goes beyond just being aware of your mistakes and dives into the learning. If you make a big mistake – that gets you fired, humiliated, etc. – you are never going to make that mistake again, because it stays with you. But what about those smaller mistakes, forgetting a grammar law in your writing, forgetting to include someone in your email, or miscommunication an idea.

Young PR Pros' Concrete Steps to Help Learn from your Mistakes

  1. Make notes while you are working. If you are half way through something and its hard and you regret the path, jot it down. Refer to those notes at the beginning of a new project.
  2. Post-project or debrief meetings are super important. If your employer doesn’t host them, be the person to suggest it. Use this as a learning opportunity to see what your colleagues see as a success and what they see as failure.
  3. Admit your mistake. You can only learn from a mistake after you admit you've made it. As soon as you start blaming other people (or the universe itself), you distance yourself from any possible lesson.

Listen to the full episode for more concrete tips.

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at, or send us a message on Twitter @youngprpros.

Direct download: YPPEpisode116.mp3
Category:general -- posted at: 11:16am EDT

In honour of the traditional 1900s English Christmas carol, or for those born in the 80s - the Bob and Doug Christmas classic, we thought we would do our own 12 Days of Christmas. Listen to the full episode to catch Young PR Pros' 12 Days of PR Christmas. 

We divided the 12 days into three categories: books, movies and activities.

1. Four Books You Need to Read Over the Holidays

Day 1: Get the motivation to pursue your passion by reading No Fears, No Excuses by Larry Smith (note: forgive Kristine for her mistake, she says No Fears, No Regrets in the episode).
Day 2: How will you measure your life by Clayton M. Christensen will give you the inspiration and wisdom you need to achieve a fulfilling life.
Day 3: Meg Jay argues that 30 is NOT the new 20 in her book The Defining Decade: Why Your Twenties Matter - and How to Make the Most of Them Now.
Day 4: Brush up on your grammar through the delightful sense of humour of Lynne Truss in her book Eats, Shoots and Leaves.

2. Four Movies You Need to Watch Over the Holidays

Day 5: Ex-machina will keep you on the edge of your seat in this future world where AI is taken to the next level.
Day 6: Kristine suggests watching a classic movie that has been referred to in a lot of pop culture references, Good Will Hunting.
Day 7: You can't go wrong with superheros and PR. Hancock follows Jason Bateman who discusses the fine art of grassroots outreach, reputation management, and even a CSR campaign.
Day 8: Iron Lady takes you through the life of the infamous Margaret Thatcher. The movie gives you a glimpse of the behind the scenes of political PR.

If you have time, check out these honorouble mentions: The Queen and The Devil Wears Prada.

3. Four Activities You Should Do Over the Holidays

Day 9: Read a physical newspaper on Christmas Day and New Years Day. Find out what is making the front page of national and local newspapers - you will find out a lot about your society.
Day 10: Take a yoga class. Ross believes if you don't have your mind right, then your business or professional life won't be right either.
Day 11: Learn more about your family. We often forget that some of our best allies are right next door, or in the same house. Learn about your family history, do you actually know what your Uncle Roger does for a living? All this information is very useful, because you never know when you will need professional help from a family member. Maybe your Aunt Sue is an entrepreneur who lived through the recession of 2008 and kept her business alive, how did she do it? 
Day 12: Of course, listen to this podcast. But we won't be hurt if you listen to other amazing podcasts out there right now, such as Undone, Crimetown, Freakanomics, and The Revisionist History.

We are off until the New Year. Thank you a thousand times to all our fans and listeners. We can't wait to spend another exciting year with you. We are already filling our 2017 calendar with shows on topics like learning from our mistakes, the future of PR, how to balance life and work, and more! Stay tuned!

Share your opinions by writing a comment below, or on our Facebook Page, send us an email or audio note at, or send us a message on Twitter @youngprpros.

Direct download: EP_115-Christmas.mp3
Category:general -- posted at: 11:06pm EDT

One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story. 

In this episode, our hosts share their secrets on what they do to cultivate their creativity. What is our creative process?
We start with sharing the coolest projects we worked on and the project that brought out the best in our creativity. 
  • Ross used Pinterest to connect with foodie bloggers to promote a new candy in Canada. 
  • Julia built a video-greeting card with a short marketing pitch from the company's CEO. 
  • Clare, being too humble, decided to share a cool project she was privy to at a previous job - it involves a recipe book. 
  • Kristine built a mobile game to teach young drivers about the dangers of distracted driving.
Then we talk about the tools we use in our creative process. Here are some of our favourite tools:
  • Reddit, find out what communities are saying about the topic of your project or story
  • Buzzsumo
  • Bullet Journaling, the new way to journal. Some professionals claim they are more productive with the Bullet Journal. 
  • Conferences, trade shows or professional development events 
  • Taking notes, jotting down ideas outside your work day. Ideas and creativity don't always come in a formal brainstorming meeting or between 9 to 5. 
  • Tumblr
  • Hashtags 
  • Evernote
  • Bookmarking articles 
Finally, we talk about our favourite campaigns. Campaign we look back on with awe, campaigns that inspire us to be creative.
  • Ross loves the Old Spice guy campaign
  • Julia is a sucker for Apple
  • Clare thought the podcast The Message was brilliant 
  • Kristine goes back to Apple's 1984 commercial - innovation beyond its time
Our final top tips for being creative:
  1. Research what your audience is saying about your topic/product.
  2. Focus groups are an important tool to help make sure your creative idea resonates with your audience. 
  3. There are no stupid ideas. There are bad ideas, but not stupid ideas. When it comes to creativity you can't fail, you just need to think through things a little better. 
  4. Ask yourself what hasn't been done. The best ideas are new and revolutionizes an industry. 
This episode was brought to you by The Voice, IABC Ottawa's premium podcast. Join Sherrilynne Starkie and her cohosts, Tina Barton and Angela Prokopiak, as they provide expert insight and practical tips with the help of some of North America's leading marketing and communication professionals. Tune in to their 2017 season where they will cover topics such as content marketing, employee engagement, reputation management and more.
Thanks Sharon Cheung for the shout out. Sharon is a long-time listener who has used Young PR Pros to get industry insights and tips on transitioning from role to role. 
Also thanks to Shel Holtz for the shout out. Shel is a young at heart professional who listens to Young PR Pros to find out what the young professionals are saying/thinking today. 
Direct download: EP114FIRSTDRAFT.mp3
Category:general -- posted at: 7:00am EDT